1. International Case Study on Innovation in Farm Mechanization
Picture from Country / Region / Product
International Case Study on Innovation in Farm Mechanization
Dr. Jens Oeding

2. CLAAS Global

3. CLAAS at a glance The product range 3 Combines Telehandlers
Forage harvesters
Balers
Tractors
Service & Parts
Forage harvesting machines
Software and Systems 3

4. German Engineered Products made to suit Emerging Markets
Tractor 47 – 55 hp
Tractor 60 – 95 hp
Combine Harvester
Baler
Walk-Behind Transplanter
Ride-on Transplanter

5. CLAAS in India Founded in 1991
Locations in Chandigarh, Faridabad and Bangalore
Local market leader rice combines

6. VDMA Largest engineering industry network in Europe
3,000 member companies
45,000 visitors per year
1,500 events per year
500 committed experts
Pillars of association work: network, services and representation
Janine Heimann

7. VDMA
38 sub-associations (agricultural machinery, robotics, textile machines…)
8 cross-sections (law, foreign trade, recruitment…)
Worldwide representation offices
Frankfurt headquarters + Berlin, Munich, Stuttgart, Hamburg, Düsseldorf
Brussels, Belgium
Moscow, Russia
Beijing and Shanghai, China
Bangalore, Kolkata and Noida, India
Tokyo, Japan
Sao Paolo, Brazil
Janine Heimann

8. VDMA Agricultural Machinery
1 of 38 VDMA sub-associations
165 member companies
Represents more than 90% of the branch
Turnover 7 billion Euros
employees
Janine Heimann

9. Case Study: Mechanisation of Collection of Sugarcane Trash in Thailand
Cane trash is valuable material, widely used to generate energy in sugar mills
Trash collection is not yet fully mechanized
Result is unreliable feeding of power generation plants and inefficient field preparation

10. Key success factors 1. Ensure raw material supply
Solution: Reliable operation, Sufficient capacity due to modern machines and clear operational tasks at hand, trucks can be used to max. permissible weight
2. Create a long term operation with reliable service and maintenance
Dedicated Service Point at field will be set up by CLAAS sales partner
Clean Transportation, no mess on the street, reduced trash on the field, ready for new legislation for trash burning on field.
3. Create a replicable model
Solution: a modular approach, one fleet per 150 t/day
4. Reduce cost
Solution: High densitiy loading allows full utilization of maximum permissible loads on truck

11. Sugarcane Trash Mechanization Thailand: Baling
500 kg / Bale

12. Sugarcane Trash Mechanization Thailand: Loading & Transport to Power Plant
25 t / Truck

13. Cost advantage for long range transportation

14. Result: Short Haul – Field to Power Plant Ayutthaya
30km
50km
Current
Solution
Local contractors
Old machinery
Factory Gate Price
600THB/t
Solution for distance <= 30km:
Save transportation cost –
Factory Gate Price
Total cost approx. 516THB/t at factory gate. (at 100THB/km)
Nov 14, 2014
RDM ASI

15. Result: Long Haul – Field to Power Plant Ayutthaya
135km
Current
Solution
Solution > 30 km distance
50% saving on transportation cost compared to low density transportation
Factory Gate Price:
Total cost app 895THB/t
No solution Factory Gate Price: Total Cost 1.325THB/t

16. Similar Activities have already started in India – Lack of Financing and Subsidy are proving to be a Bottleneck
Karntaka, 2016

17. Thank you for your attention!