1. Effective Leaders Dealing with a Problem
Arwa dawoud
Salwa Shehadeh
Amal Albakshy
Hawra Alhijab

2. Out line: Background of the company Back ground of the leader
The problem
Short term solution
Long term solution
Summary

3. Background
Previously known as Research in Motion (RIM) until July 30, 2012 when the name changed to Blackberry Ltd.

4. A large Canadian telecommunication company found in Waterloo, Ontario by CEO Mike Lazaridis in 1984 who worked with JimBalsille.

5. In January 22, 2012, Thorsten Heins has become the new CEO of the company after Lazaridis and Balsille have stepped down.

6. Developed its name due to the resemblance of the QWERTY keyboard to a blackberry’s drupelets.

7. Types of Blackberries

8. Blackberry Ltd. is a multi-level company in which different leaders are assigned to different levels:
Thorsten Heins is the CEO and President of Blackberry Ltd.
Brian Bidulka is the Chief Financial Officer.
Frank Boulben as the Chief Marketing Officer.
Kristan Tear as the Chief Operating Officer
Steven E. Zipperstein as the Chief Legal Officer

9. The Leader
Heins was born in December 29, 1957 in Gifhorm, Germany and studied at the University of Hannover in Germany in which he obtained two Master’s Degrees in Physics and Science.
He served former Chief Executive Officer in Research in Motion (RIM) since 2007 and had several other positions in the communication business.
Prior to joining Blackberry Ltd. (Research in Motion), he has worked in Siemens Wireless Division as a Chief Technology Officer for 23 years.

10. As Thorsten Heins has stated himself, he is very performance-driven, task-oriented, and believes that the best way to discipline his staff members and achieve the best performance is by having a dictatorial leadership style.
Thorsten Heins is a father of two who is very involved with his family and wife. Even though he may be in different parts of the world from them at times, he still manages to fill in the gap by constantly communicating with them through his BlackBerry Playbook.

11. The problem the problem that blackberry (RIM) company is
facing nowadays
when the leader Thorsten Heins signed the contract
with the company,
When it was called Research in Motion, the leader
failed to make BlackBerry name rise
the company started sold the Smartphone (BB)
he new version f customers start faced the .
When the problem
the company start sell the blackberry messenger.

12. Short-term solution
the manager at the company and Sales representatives already had their BlackBerry smart phones ready for and also for phone calls. The Company developed a Java application by using BlackBerry® Mobile Data System (BlackBerry MDS) and by using a free feature of BlackBerry® Enterprise Server that provides secure connections between wireless applications and back-end databases.
For this short term solution, the cost is almost negligible which was around $500 for programming the interface, and 10 hours for the development time, but at the end, the customer services benefits are outstanding.
Now, when sales representative notices a shortage of a pair of red soccer cleats on in the store he can send using his or her BlackBerry Curve, and view the inventory status by using the style number, and at the same time send the customer an , complete with links to images of the shoe, of the order just placed.
By using BlackBerry smart phone access to the order-entry and tracking system, adidas manager has watched the soft benefits accrue. Sales representatives have gotten more productive, and revenue opportunities have grown with the ease of on-the-spot purchasing, and at the same time, the customer service representatives now is having more time to spend on the customer inquiries. Because, they are not spending any time on phones from sales representatives to ask for chasing down inventory data for a customer's inquiries.

13. satisfy the consumer Motivate employees and faith. Lake of advertising
Long-term solution:
satisfy the consumer
Motivate employees and faith.
Lake of advertising

14. Summary...
In order to run a successful company you need a successful leader who can fix and get ride off hard situations. Thorsten Heinz has been in challenge. Some little changes and new ideas could make the company run out and back to the right way, but that need much of effort and time. we had go through a brief back ground about the company and the leader, a problem that the company has been through and we discussed some short and long term solutions.