1. SQL Server 2016 How can Hoster Partners make money with SQL 2016?
Everything built-in
How can Hoster Partners make money with SQL 2016?

2. Opportunities for HSPs
Using SQL Server 2016 and Microsoft Azure
Unlock secure databases and new managed services possibilities
Enhance performance in your SQL offerings
Offer hybrid solutions through Azure
Unleash Big Data with built-in advanced analytics tools
Provide more secure databases and complimentary managed services to your existing database offerings
Offer best-in-class, highly available, high- performance, and scalable database services and redundancy solutions for end customers
Extend your existing offerings to hybrid scenarios and leverage a large SQL Server customer base
Add to your offering built-in BI tools to gain insight from different data stores
Offer the most secure database with SQL 2016
Always Encrypted
Dynamic Data Masking:
Row-Level Security:
Granular control to the data table
Temporal Database:
Enhanced Performance in your SQL Server Offerings:
Native load balancing for readable secondary databases with Enhanced Always on
In-Memory increase 30X OLTP performance using the same hardware
Real Time operational analytics to creating Data Warehouse in the same operational database
Offer hybrid solutions through Azure in CSP
Enhanced and simplified SQL Always On for Disaster Recovery
Enhanced Backup to URL reducing storage and backup costs
Stretch and Temporal DB providing storage cost reduction
Provide Consulting Services no compromising security with Dynamic Data Masking and Row-Level Security
Be ahead providing proactive support with Query Store
Offer Deeper Insights, now built-in
Create new solutions with native BI and analytics capabilities with R
Integration with Hadoop using Polybase
Businesses customers often lack the in-house IT expertise, IT specialist bandwidth, and/or infrastructure to support them. Through a portfolio of managed services your organization can take on your clients’ day-to-day, resource-consuming IT operations. Implement a development platform to design, integrate, and manage clients’ business applications to provide clients flexibility, efficiencies, and time back to focus on their strategic initiatives while generating strong gross margins.
Establishes new revenue streams with value added services every step of the way

3. SQL 2016 new Hosting Offers Secure Database Hybrid HyperScale
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SQL 2016 new Hosting Offers
Secure Database
Hybrid HyperScale
Enhanced Performance
Hybrid Analytics
Row Level Security
Data Masking
Transparent Data Encryption
Temporal Database
Stretch Database
AlwaysOn Replica in Azure
In-Memory OLTP
Enhanced Always On
Real time reporting on Replica Round-Robin
Query Store
PolyBase (with HDInsight connect)
Power BI
Capabilities
Data Security Policy Implementation
Security Audit
Support for Compliance, Incident Detection, Recovery
Historical Data Management
Limitless expandable storage options
OLTP/Reporting Workload Optimization
Low cost Performance tuning and troubleshooting
Acquisition & Integration of non-relational data sources with SQL Server
Custom dashboards on hosted data
Managed Services
Customer segments: MM – Enterprise, SMB
Customer segments: MM - Enterprise
Customer segments: MM – Enterprise
Segment
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. Security breach costs over $3M per event
Security is on everyone’s mind, with breach costing over $3M per incident directly, and with indirect cost that’s even more.
Security breach costs over $3M per event

5. Server & Tools Business
5/10/2018
Why Secure Database?
Security breaches can cost customers business, reputation and potential lawsuits
Always Encrypted
Row-Level Security
Dynamic Data Masking
Encrypt data in-motion, during processing and at rest.
Provides granular control to data access based on user ID and security context
Limits data exposure to non-privileged users
Key Benefits
Protection of data at all time vastly reduces risk profile.
Flexible security control allows for innovative application development for fast changing business needs.
Granular control ensures compliance and stands up to audit requirements
Worldwide data breach incidents are increasing across industries
Security breach costs customers over $3 million dollars per event
Vulnerabilities cause data to be susceptible to external attacks and penetration
Compliance with regulatory and industry standards
Loss of business, reputation and potential lawsuits out of data breach
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. Hoster scenario - Secure Database
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Hoster scenario - Secure Database
Partner Offers
Corporate data compliance
Financial institutions
Electronic medical records (HIPPA)
E-Commerce security (PCI/DSS)
Academic records confidentiality
SOX Compliance
New security offering
Lower TCO: Policy implemented at the database level – easier to administer, manage security and provide support.
More flexibility for add-on value-added services
HSP Benefits
Security Policy Development
Incident Detection, Response and Recovery
Industry Compliance Consulting (PCI, HIPAA)
Audit Preparation
Provide proactive support
HSP Value-Add Opportunities
Some example use cases for secure database are mostly related to regulated environments such as…
This is also where our Hoster partners can devise and offer many managed services that their customers may not have in-house expertise in.
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. Sample Secure Database Offer Hosted Database that offers Policy based security
Customers can define data security policies
Who can access What data
Reduced Application complexity
Better Auditability
Encrypted data provides protection outside trust boundary
Customer Benefits
Row-Level Security
Dynamic Data Masking
Always Encrypted
Temporal DB
Capabilities
SSN, Age, Gender, Salary, Health…..
SSN, Age, Gender, Salary, Health…..
New Security Offering
Lower TCO
Policies are implemented at the database level
Easier to administer and manage security and provide Auditing support
Managed Services
Security and Policy consulting
Incident detection, Recovery and Response
Partner Opportunities

8. About the Calculator
Model single customer or total business revenue, costs and profitability
You will need to gather info about customer or service sizing requirements.
List of potential value added services has been included but could be changed based on your company focus and expertize.

9. Secure Database Profitability
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Secure Database Profitability
Providing a National Security customer with best-in-class security with SQL 2016
Profitability Model*
Scenario Description
In this scenario, a National Security customer needs to ensure that their database of events is continuously protected but also provide the right level of access to analysts and agents, depending on their identity.
In this scenario, we are assuming that the partner is using SQL 2016 with Windows Server 2016 on a 10U server rack running 5 OLAP database. Partner would offer premium security consulting services. No cloud services is assumed.
Partner Opportunity
Infrastructure markup: To offer this scenario, this premium hosting partner purchases Windows Server and SQL 2016 licenses for 10 servers, totally 480 cores.
Value-add Services: In this example a Value-add Service for 24/7 Continuous incident detection, response and recovery services at $30,000 per month, Security Policy Development Consulting is included at $2,000 per month, Compliance Consulting at $1,000 per month and Audit Preparation at $1,000 per month. All Value-add Services profitability calculations assume a 40% gross margin.
$13,600
Value-add Services
Value-add Services
$14,822
Premium Hosting
Value-add Services Value-add markup
Profit
Total Monthly Profit = $35,833
$7,411
Profitability comes in three guises. Software markup Value-Add Markup and Value-add Services.
Basic Hosting
SQL Windows Server + Azure
*Assumptions
The partner provides SQL 2016 Server Enterprise Edition running on Windows Server 2016, and Hoster provided Value- add Services every month.
All monetary calculations are estimates and to be used as examples only. Microsoft does not claim that partners will be able to achieve the revenue, profit, or margins associated with this model. All estimates are made in US dollars.
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.