1. INFLUENCER MARKETING

2. “In the olden days, someone might have a bad customer experience and tell 10 people. But now, with the rise of blogs, Twitter and Facebook, that person might be able to tell 100,000 people per minute. This totally changes the dynamic and approach to customer retention”
INFLUENCER MARKETING

3. Word-of-Mouth Goes Virtual
The most three most trusted forms of advertising are: 
Recommendations from people I know – 90%
Consumer opinions posted online – 70%
Branded websites - 70%
What Social Media has done is make the traditional two-way word of mouth marketing accessible and available to everyone with a computer (or phone).        FROM THIS:                           TO THIS:    

4. Social Media Analytics Ultimate Goal
All Communication within the social media arena should support your company’s business strategy and brand promise by:
Decreasing negative mentions in online conversations.
Creating excellent online branded content to make it visible and sharable.
Establish your company as an active and trustworthy entity in online conversations.
Increase the traffic of your commercial Website with the objective to convert traffic to customers.
Provide excellent customer service.

5. FACTS
92% of consumers trust user-generated content and word-of-mouth more than advertising
74% rely on social networks to guide purchase
60% of purchase research is done before going to brand’s site

6. Pc Siqueira Fernanda Zau INFLUENCERS youtube.com/user/canalfernandazau
de subscribers
millions views
youtube.com/maspoxavida
millions subscribers
millions views
twitter.com/fernandazau
20 thousand followers
twitter.com/pecesiqueira
1.4 millions followers
facebook.com/canalfernandazau
thousand likes
facebook.com/pecesiqueira
1.4 millions likes
.instagram.com/fernandazau
thousand followers
.instagram.com/fernandazau
714 thousand followers

7. Bruna Vieira Pedro Afonso INFLUENCERS youtube.com/rezendeevil
million subscribers
billion views
youtube.com/canaldepoisdosquinze
millions subscribers
millions views
twitter.com/rezende_evil
1.74 million followers
twitter.com/brunavieira
341 thousand followers
facebook.com/canalfernandazau
thousand likes
facebook.com/depoisdosquinze
thousand likes
. instagram.com/rezende_oficial
1.1 million followers
. instagram.com/depoisdosquinze
141 thousand followers

8. MariMoon Maju Trindade INFLUENCERS youtube.com/majuthings
millions subscribers
millions views
youtube.com/marimoon
thousand subscribers
millions views
twitter.com/majutrindade
2.74 million followers
twitter.com/marimoon
1.62 million followers
facebook.com/Marimoonoficial
million likes
facebook.com/maju.trindade.oficial
thousand likes
instagram.com/marimoon
659 thousand followers
instagram.com/majutrindade
3.4 million followers

9. Mariana Nolasco Julio Cocielo INFLUENCERS youtube.com/marinolascoo
millions subscribers
millions views
youtube.com/CanalCanalha
millions subscribers
millions views
twitter.com/maarinolasco
331 thousand followers
twitter.com/juliococielo
3.39 millions followers
facebook.com/mariana.nolasco.395
1 million likes
facebook.com/CanalCanalha
thousand likes
.instagram.com/maarinolasco
2,6 millions followers
instagram.com/cocielo
4,4 millions followers

10. Carlos Santana Maddu Magalhães INFLUENCERS
youtube.com/iamcarlossantana
subscribers
views
youtube.com/maddumagalhaes
million subscribers
million views
twitter.com/whoiscarlos
507 thousand followers
twitter.com/maddumagalhaes
173 thousand followers
facebook.com/CarlosSantanaOficial
million likes
facebook.com/maddumagalhaes
thousand likes
instagram.com/carlos
1.3 million followers
instagram.com/maddumagalhaes
940 thousand followers

11. Felipe Castanhari Federico Devito INFLUENCERS youtube.com/fecastanhari
millions subscribers
millions views
youtube.com/EuDevito
million subscribers
million views
twitter.com/fecastanhari
2.8 millions followers
twitter.com/federicodevito
691 thousand followers
facebook.com/canalnostalgia
million likes
facebook.com/EuDevito
thousand likes
. instagram.com/fecastanhari
2.5 million followers
instagram.com/federico_devito
498 thousand followers

12. Kéfera Buchmann Jabe Seba INFLUENCERS youtube.com/5incominutos
millions subscribers
millions views
youtube.com/jadeseba
thousand subscribers
millions views
twitter.com/kefera
1,75 millions followers
twitter.com/jadeseba
157 thousand followers
facebook.com/5incominutos
million likes
facebook.com/OficialJadeSeba
thousand likes
. instagram.com/kefera
8.5 millions followers
instagram.com/jadeseba
1.6 millions followers

13. Nah Cardoso Lucas Rangel INFLUENCERS youtube.com/nahcardosovideos
million subscribers
millions views
youtube.com/rangeldovine
millions subscribers
million views
twitter.com/nahcardoso
294 thousand followers
twitter.com/lucasranngel
1,94 million followers
facebook.com/oficialnah
thousand likes
facebook.com/lucasranngel
thousand likes
. instagram.com/nahcardoso
4.1 million followers
instagram.com/lucasranngel
2.9 millions followers

14. Whindersson Nunes Niina Secrets INFLUENCERS
youtube.com/NiinaSecrets/about
millions subscribers
172, millions views
youtube.com/whinderssonnunes
millions subscribers
856, millions views
twitter.com/whindersson
2,34 millions followers
twitter.com/niinasecrets
239 thousand followers
facebook.com/NiinaSecrets
thousand likes
facebook.com/whindersson.nunes
millions likes
instagram.com/niinasecrets
2 millions followers
instagram.com/whinderssonnunes
5.3 millions followers

15. Taciele Alcolea Gustavo Horn INFLUENCERS youtube.com/GuguHorn
millions subscribers
millions views
youtube.com/barbiepahetaci
millions subscribers
millions views
twitter.com/TacieleAlcolea
164 Thousand followers
twitter.com/guguhorn
99,5 thousand followers
facebook.com/gustavohorn
thousand likes
facebook.com/TaciAlcolea
millions likes
instagram.com/gushorn
24,3 thousand followers
instagram.com/tacielealcolea
2.6 million followers

16. successful cases
MAJU TRINDADE

17. BRUNA SANTANA

18. ALEX MAPELI

19. MAJU TRINDADE

20. TATI LOVATO

21. BECA BRAIT

22. INFLUENCER MARKETING
Thank you