1. A Beyond Blue.au Campaign
13th July 2015
Mula, Gia & Sukh
BRO1000D
I am Anxiety
A Beyond Blue.au Campaign

2. Outline Beyond Blue I Am Anxiety Campaign About the campaign Results
Conclusion
References

3. Beyond Blue An independent, not-for-profit organisation Aim:
Increase awareness o depression and anxiety
Reduce stigma and discrimination
Improve help seeking
Reduce impact, disability and mortality
Facilitate learning, collaboration, innovation and research
Federal, State and Territory Governments supported by the generosity of individuals, corporate Australia and Movember.

4. Beyond Blue Established in October 2000
Started with Chairman- The Hon. Jeff Kennett AC and nine staff
Established in the Australian context of the World Health Organization's projections of an increasing global burden caused by depression and anxiety.

5. What is Anxiety? More than just feeling stressed or worried
Anxiety is not easily subside
Causes of Anxiety
Family history
Ongoing stressful events
Physical health problems
Substance use
Personality factors

6. I Am Anxiety Campaign

7. I Am Anxiety First launched in Sydney on 6th May 2013
2 million dollar campaign
First national anxiety awareness campaign in Australia

8. Why anxiety ? - Beyondblue
“Anxiety Condition”
“Raise Awareness”
“We hope by informing Australians about anxiety symptoms, they can identify it, get help and get better. You have to know anxiety to be free from it.”

9. Mental health disorders in previous 12 months

10. Crossroads Suicidal ideation Suicide attempts Deaths by suicide
“It is estimated that around 1,000 people think about suicide every day.”
Suicide attempts
That’s more than one new attempt in Australia every 10 minutes.
Deaths by suicide
The most recent data (ABS, Causes of Death, 2012) shows that almost twice as many people died from suicide in Australia, than in road related transport deaths (1,310 vs 2,535).

11. #IAMANXIETY – On Twitter

12. I AM ANXITEY - Ben Mendelsohn

13. Video Review This video has been watched by 179,000 people.
This video has got a good response from all over the Australia.

14. Results from the Campaign
Calls to the beyond blue support service growing more than 50%.

15. Anxiety In Australians

16. THINGS to DO

17. Multi- Linguistic

18. Reference List
Beyond Blue, 2013, “Soaring anxiety rates tackled by beyond blue as TV campaign fires up, accessed 12 July target-audience/
Sydney Public Relations Agency, [n.d], “Defining your Target Audience , accessed 12 July releases/media-releases/soaring-anxiety-rates-tackled-by- beyondblue

19. Questions?