1. Sue Fidler
Sue Fidler

2. Consultation
Sue Fidler
Sue Fidler

3. "Consultation is when opportunities are provided for all those who wish to express their opinions on an area of our work (e.g. identifying issues, developing or changing policies, testing proposals or evaluating provision) to do so in ways which will inform and enhance that work."
Sue Fidler
Sue Fidler

4. How does it work? Start a conversation or ask a question
Invited members or public respond
Discussion of issues between members
Organisers collate information
Present report to policy makers
Sue Fidler
Sue Fidler

5. Why is it growing?
declining Participation in traditional political involvement
national and local government want to re-engage the public
opportunity to involve interested parties and stakeholders in real response to issue
develop relationship with stakeholders through interactive involvement
growth of the online audience who expect interaction
Sue Fidler
Sue Fidler

6. E-Consultation
Sue Fidler
Sue Fidler

7. Government loves the idea
parliament has commissioned over 25 online forums
every major government department has its own tranche of consultative papers
local government is following suit
planning authorities, LEAs are all at it
Sue Fidler
Sue Fidler

8. http://www. cabinetoffice. gov
Sue Fidler
Sue Fidler

9.
Sue Fidler
Sue Fidler

10.
Sue Fidler
Sue Fidler

11. Within our own organisations
policy
direction
mission
delivery of services
change of direction
Sue Fidler
Sue Fidler

12. Questions to ask? do you have an audience? do you have a subject?
have you planned the process
have you got the tools?
have you got the resources?
have you agreed terms?
what level of Transparency?
how will you manage reporting?
Sue Fidler
Sue Fidler

13. Questions to ask? do you have an audience? do you have a subject?
have you planned the process
have you got the tools?
have you agreed terms?
what level of Transparency?
how will you manage reporting?
WILL YOU ACT ON THE ANSWERS?
Sue Fidler
Sue Fidler

14. What are the risks? government by-passing the voluntary sector
bias of larger or richer audiences and organisations
too many voices
not enough planning
lack of trust in the mechanism
Sue Fidler
Sue Fidler

15. In- or Ex-clusive? methods used
physical barriers (e.g. inaccessibility of ICT)
attitudinal barriers
financial barriers
cultural barriers
Sue Fidler
Sue Fidler

16. Key points to the point - precise detailed explanations
clear message – brand/title/images
to the point - precise
detailed explanations
clear call to action
report back on success
Sue Fidler
Sue Fidler

17. Key areas to address • get beyond the "usual suspects”
• choose methods appropriate for the audience
• ensure that all views can be included
• allow some flexibility in how people can respond
• accessible information is central
• the language used must be inclusive
• images used must reflect diversity
• feedback should be provided to respondents
Sue Fidler
Sue Fidler

18.
Sue Fidler
Sue Fidler

19. Sue Fidler
Sue Fidler

20.
Sue Fidler
Sue Fidler

21. Sue Fidler
Sue Fidler

22. Sue Fidler
Sue Fidler

23. Sue Fidler
Sue Fidler

24. Tools
Sue Fidler
Sue Fidler

25. Sue Fidler
Sue Fidler

26. Sue Fidler
Sue Fidler

27. Sue Fidler
Sue Fidler

28. Websites
34 Million people have access in UK % of the UK population % have broadband
spend 10 hours a month on line
Neilson Net Ratings 2005
Sue Fidler
Sue Fidler

29. Email cheap easy instant delivery instant response/reporting
drives traffic to website
builds relationships
offers choice
Sue Fidler
Sue Fidler

30. BUT…
don’t use outlook or other desktop tool – you need broadcast system
make sure it is compliant – DPA, unsubscribe
make it clean and simple
only ONE call to action (sequential not parallel)
do you have the names, or where can you get them???
Sue Fidler
Sue Fidler

31. Sue Fidler

32. SMS message on posters, fliers, PR
supporters text keyword to shortcode
either
text back with next steps
text back with link to website or WAP
cheap (£100 to set up 8p per outgoing SMS)
gets right to audience
young people and people on the move
Sue Fidler
Sue Fidler

33. Discussion Forum/List Serve
online discussion, normally by thread/subject
can be moderated or not
can be open or closed
can be web based or ed to participants
allows user discussion within a subject
free online software – yahoo, google, etc
proprietary – sits on your site
Sue Fidler
Sue Fidler

34. Chat Room users are online at the same time live chat between users
can be open/between all or user specific
allows more quick fire conversation than forum
free online software
proprietary – sits on your site
Sue Fidler
Sue Fidler

35. Blogs blogs (web – logs) are online journals/diaries
updated on a regular basis
personal story, message, rant
some allow responses/comments
public lists or private spaces
free online versions
proprietary – sit on your site
RISK – not moderated, you have to trust the blogger
Sue Fidler
Sue Fidler

36. Sue Fidler

37. Podcast short audio file downloaded from website by user
regular/automatic – daily or weekly download
ad-hoc/manual – downloaded when user finds
user needs listening software (itunes, doppler)
creative software list
Sue Fidler
Sue Fidler

38. Video or Webcasting short video film held on website
literally ‘click to play’
offer broadband or dial up speeds
compress video into small download
no cost of distribution
global availability 24/7
Sue Fidler
Sue Fidler

39. Sue Fidler

40. organisational or public
Image Gallery
organisational or public
held on website
public can upload their own images
usually moderated
gives great visual or campaigning and issue
Sue Fidler
Sue Fidler

41. Sue Fidler

42. Sue Fidler

43. Community Sites online communities allow people to create a profile
offer blogs, video, images, , forums
networking individuals and groups
myspace.com
Sue Fidler
Sue Fidler

44. Sue Fidler

45. Campaigning
Sue Fidler
Sue Fidler

46. Campaigning: single issue focus gaining a voice
collaborative opportunities
community building
community participation
Sue Fidler
Sue Fidler

47. E- Campaigning: online presence 24/7 365
beyond local into national and international
cheap communication
user generated content
gives supporters a voice
allows supporters to interact how and when they want
Sue Fidler
Sue Fidler

48. Sue Fidler
Sue Fidler

49. Needs to be: clear message obvious call to action
a range of activities
petition
Local Council, MP, PM
meetings
rallies
volunteering
Sue Fidler
Sue Fidler

50. Basic questions: do we need to campaign? what needs to change?
how can we change it – is campaigning the right tool?
can we raise the issue?
> awareness > alignment > engagement > action
who is your audience?
where are they on this issue?
> petition > MP> protest > rally
Sue Fidler
Sue Fidler

51. Sue Fidler
Sue Fidler

52. Sue Fidler
Sue Fidler

53. Sue Fidler
Sue Fidler

54. Sue Fidler
Sue Fidler

55. Sue Fidler
Sue Fidler

56. Sue Fidler
Sue Fidler

57. Sue Fidler
Sue Fidler

58. Sue Fidler
Sue Fidler

59. Sue Fidler
Sue Fidler

60. Sue Fidler
Sue Fidler

61. Sue Fidler
Sue Fidler

62. Sue Fidler
Sue Fidler

63. Sue Fidler
Sue Fidler