1. PROTECTION MOTIVATION THEORY (PMT)
perceived threat
severity
threat
appraisal
coping
vulnerability
perceived response efficacy
perceived
self-efficacy

2. PROTECTION MOTIVATION THEORY (PMT)
perceived threat
severity
threat
appraisal
coping
vulnerability
perceived response efficacy
perceived
self-efficacy
protection
motivation AB
PBC

3. perceived benefits minus perceived barriers to preventive action
self-efficacy
likelihood of taking action
perceived disease
severity
perceived threat of disease
susceptibility
cues to action
perceived barriers
HEALTH BELIEF MODEL (HBM)

4. likelihood of taking action
perceived disease
severity
perceived threat of disease
susceptibility
cues to action
perceived barriers
HEALTH BELIEF MODEL (HBM) AB
perceived
self-efficacy
PBC
perceived benefits
perceived benefits minus perceived barriers to preventive action

5. perceived disease severity susceptibility perceived benefits perceived
self-efficacy
perceived disease
severity
susceptibility
cues to action
perceived barriers AB IN BI B DN w1 w2 w3
PBC w4

6. intention to use
perceived usefulness AB
perceived ease of use
TECHNOLOGY ACCEPTANCE MODEL (TAM)

7. SPECIALIZED RAT-TYPE MODELS
1. Protection motivation theory (PMT)
2. Health belief model (HBM)
3. Technology acceptance model (TAM)

9. CONSISTENCY THEORIES
BALANCE THEORY
1. Theory

10. X P O
+ or −
+ or −
+ or −

11. CONSISTENCY THEORIES
BALANCE THEORY
1. Theory
2. Application
3. Commentary

12. CONSISTENCY THEORIES
BALANCE THEORY
COGNITIVE DISSONANCE THEORY

13. COGNITIVE DISSONANCE THEORY
A. Cognitions/elements and relations

14. (1) Irrelevant
(2) Consistent: a consonant relationship
(3) Inconsistent: a dissonant relationship
Two cognitions are in a dissonant relationship if the opposite of one follows from the other.
X and Y are in a dissonant relationship if the opposite of X follows from Y.

15. COGNITIVE DISSONANCE THEORY
A. Cognitions/elements and relations
B. Dissonance
(1) varies in magnitude

16. COGNITIVE DISSONANCE THEORY
A. Cognitions/elements and relations
B. Dissonance
(1) varies in magnitude
(2) factors affecting magnitude
--relative proportion of consonant and dissonant
elements
--the importance of the elements and issue
(3) ways of reducing

17. COGNITIVE DISSONANCE THEORY
A. Cognitions/elements and relations
B. Dissonance
(1) varies in magnitude
(2) factors affecting magnitude
(3) ways of reducing
--change the relative proportion of consonant and
dissonant elements
--change the importance of the elements and issue

18. COGNITIVE DISSONANCE THEORY
A. Cognitions/elements and relations
B. Dissonance
2. Research applications
A. Decision-making

19. (postdecisional spreading of alternatives)
Conflict
Decision/choice
Dissonance
Dissonance reduction
(postdecisional spreading of alternatives)

20. (postdecisional spreading of alternatives)
Conflict
Decision/choice
Dissonance + Regret
Dissonance reduction
(postdecisional spreading of alternatives)