1. SWACHH BHARAT MISSION(G), CHURU, RAJASTHAN
Presented by
COLLECTOR, CHURU
4/23/2018

2. HOW WAS THE ISSUE OF VILLAGE SATURATION ADDRESSED ?
Multi pronged approach
(A)- District level meetings and forming strategy
(B)- Block level meetings by district level officers, public representatives and assigning responsibilities to public representatives, officers and employees
HOW WAS THE ISSUE OF VILLAGE SATURATION ADDRESSED ?
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3. (C)- Panchayat level meetings reviews and motivation
(D)- Community led (CLTS) approach (Training of DRGs and motivation of villagers Through DRGs)
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4. (E)- Follow up by Nigrani Committees for ensuring uses of toilets
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5. (F) Mason trainings organized for speedy construction
Focus on disadvantages of open defecation to community – health, cultural and social problem
Construction is easy part, usage is the key
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6. Construction is useful only, if it is, done by household rather than external agency.
Empowering community by imparting technical knowledge and provide training to local masons.
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7. ADDRESSING ISSUE OF SCALE
Total families (BLS -2012)
Total without toilet (BLS- 2012)
Programme launched in the district in three phases
First phase : Taranagar block
Second phase : Sardarshahar, Churu and Rajgarh
Third phase : Ratangarh, Sujangarh and Bidasar
Sanctions issued at large scale
Construction of toilets' at large scale
IEC activities carried out simultaneously
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8. Mason trainings organized
Ensuring speedy progress through weekly meetings at Gram panchayat level, fortnightly meetings at block level and monthly meeting at district level
Mason trainings organized
Timely payments to the beneficiaries in their accounts
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9. Addressing issue of sustainability
Commnity Led (CLTS) approach for sustained use of toilets
Ensure sustained use of toilets by Nigrani Committees
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10. Quality based toilets constructed
Construction by individual beneficiaries to ensure quality construction and sense of belongingness
Attachment of campaign with shame and pride of the people
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11. What is the institutional set up for implementation ?
– District level
Zila parmukh- Chairman of DWSM (District water and sanitation mission)
District Collector – Executive Chairman of DWSM
CEO Zila Parishad – Secretary of DWSM
District Co-ordinator
DLOs' of concerned department
(B) – Block level
SDM - Chairman of BWSM (Block water and sanitation mission)
B.D.O. - Secretary of BWSM
Block Co-ordinators
BLOs of concerned department
(C) – Gram Panchyat level
Sarpanch
Gramsevak/Patwari/ANM/AWW/ASHA etc.
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12. Partnerships with other organizations/stakeholders, involvement of PRIs/elected representatives
Technical support from WSP (Water and sanitation programme, world bank)
Involvement of PRIs for ensuring ground level execution
Construction of toilets by individual beneficiaries
Identification of local champions (Volunteers)
Local volunteers who have spread out the message of ODF in their areas.
Providing donation (money and materials) to Needy people from donors
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13. Steps taken for community involvement? Extent of involvement?
District Level, Block Level and Gram Panchyat Level Workshops Organized
Trained DRG were engaged for triggering and follow up
Village Level Planning Prepared and Approved at Gram Panchyat Level
Nigarani Smaitis of natural leaders were constituted
In Village Level Planning People from All Religions , Castes, Age Groups, and Genders Took Active Part
Villagers were engaged in the programme in their Ownership in villages and they ensured that village became ODF.
Elected Representatives like MP, MLAs Zilla Parmukh, Pradhans, sarpanches and ward panches played active role in the mission, which make it successful.
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14. Identification of local leaders and entrusting responsibilities
Financial support from donors
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15. Some Sarpanches took part as lead role in the concerned blocks and spread out the messages.
Gram panchayat wise Gaurav Yatras were organized which encouraged other panchayats to take part in the race to become ODF panchayat.
In Gaurav Yatras, High ranked officers and politicians took part, which have given high publicity in media.
In Gaurav Yatras sarpanchas of other panchayts were also invited for motivation.
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16. Any Local Policy Interventions/ use of Flexibility to Facilitate Swachh Bharat
Creation of titles and logo for campaign in the district
Title for district - “CHOKHO CHURU”
(B) Title for house hold with toilet “CHOKHO GHAR”
logo -
Effective use of CLTS
Meetings and workshops at district, blocks and panchyat levels
Intensive IEC activities
Trainings of DRGs and masons
Appointment of In-charge officers and regular feedback from them after instructions.
Organizing inter-block visit programme by Sarpanches.
Motivation by local leaders
An army of motivators prepared like : Swachhta Preraks , NGOs, Swachta Doots, ASHA, AWW
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17. Who Actually Constructed The Toilets ? Transparency
Individual beneficiaries constructed their toilets
Sanction of toilets were displayed on panchayat bhawan
Initially incentive payment by A/c Payee Cheques
Incentive are transferring directly in the accounts of beneficiaries at block level.
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18. Innovations in implementation
Creation of Logo for SBM in Churu branded as “CHOKHO CHURU” , which made an appeal amongst masses.
Sponsored to poor and non-eligible people by donors.
Benefitted persons from small and marginal farmers category on the basis of land record data considering their notional share.
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19. Systems improvement in monitoring and evaluation
Inter block verification
On spot verification by district officials
Verification through block level officers
Direct payment in the account of beneficiaries to make system corruption free
Use of whatsapp for evaluation and sharing information for direction
Use of facebook to popularising the campaign and for better response / feedback
School platforms were also used to spread out the message among teachers, students and their parents and also reviewed feedback from schools
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20. Monitoring of the campaign at district level
Display board placed at Collector office, block level offce and gram panchayat office to motivate public by leveraging pride of communities and generating competition.

21. Three Significant Ideas that Helped the District Achieve Outcomes
Active participation of public representative and PRIs
Motivate villagers for construction for toilets to be pride and ashamed free.
Giving ownership to villagers
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22. What Improvements Would you Suggest
Apart from construction of toilets, general sanitation condition needs to be improved in rural areas
Provisional personal incentive to public representative and officials
SBM subject may be included in School curriculum
Focused should be on behavior change
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23. Thank you
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