1. Digital Asset Management
Options for an Organizational Approach
Jayne Dutra
Prepared for CTG
5/2014

2. Issues Ongoing need for photos and images – important CTG assets!
Used by Marketing, Press, Development and Education
Current State
Primarily managed by Press
Stored on shared server – access controls
Usage policies vary widely
Sometimes captions are lost
Only discovery method is browsing released images

3. Media Output Channels
Print – Brochures, magazines, educational materials, etc.
Digital – Web site, Social Media, Mobile apps
Digital – eBlasts
Digital – Board presentations
Hard assets – Marketing collateral

4. Requirements (not exhaustive)
Metadata capability – contextual info
Solid search with filtering
Scalable (cloud based good for this – can buy storage as needed)
Versioning of images
Usage rights clearly communicated
Shareable, but with access controls
Batch uploading
Archival management
Multi platform – many artistic apps are Mac-centric
Easy publication to web, apps, social media, etc.
Batch tagging
Reachable through the intranet (browser is good so that users can upload from home)

5. Life Cycle

6. Stewardship Metadata Value Title The name given to the asset Creator
The maker of the asset
Publisher
Distributor of asset
Content Type
Asset genre
Audience
Consumers of content
Date
Date the asset was created
Rights
Information about rights held over the asset
Venue
Where productions are mounted
Purpose
Use of the asset
Sensitivity
Access control to the object
Revision/Version
Letter or number indicating the unique iteration of the asset

7. Before
RM52.jpg

8. After 1208201RM52.jpg Title: RED Standing Ovation Production: RED
Author: John Logan
Date: 2012
Creator: Joe Photographer
Publisher: CTG Press Department
Genre: Photo
Audience: External
Venue: Mark Taper Forum
Purpose: Brochure
Rights: Approved for web and print publication
Key Words: Alfred Molina, Jonathan Groff
RM52.jpg
Used by Search for filtering

9. Benefits Owner identification Who is responsible for the image?
Provenance
Where did it come from?
Usage policies
What can we do with it?
Discovery
Repurpose the image for increased ROI
Metadata helps us understand and leverage the asset

10. Option –SharePoint Asset Library

11. SharePoint Pros and Cons
CTG already owns it
Pretty simple to set up
Limited search by metadata may be helpful
CONS
SP is a bit clunky
SP 2010 is already (out) dated
Not great with metadata – limited sets
Search has to be set up to index the library
Requires storage set up and back ups

12. Best Free Photo Management Software
5 Candidates that could provide
a solution

13. Open Source Photo Mgmt Software
Picasa – from Google – folders, albums, some editing
Studio Line Photo Basic 3 – meta tags and descriptors
XnViewMP – batch metadata tagging
Phototheca – Smart Albums
DigiKam – multi platform

14. Other Options MediaValet - http://www.mediavalet.co/home.aspx
Cloud based, multi platform, reachable from any browser
Unlimited users, no capital expenditures, good metadata
Can find and revert back to earlier versions
WebDAM –
Cloud based, batch upload, powerful search
Razuna open source
Powerful meta tagging and search
Drag and drop uploads
Batch processing
Version management
Cross platform
Hosted cloud platform optional

15. Final Words Spend time on requirements
Use a score sheet to compare software
Buy by the yard
Look for customer references
Do a proof of concept first
Plan for longevity and scalability

16. Requirements Scorecard Example

17. Thanks for your time!

18. Back Up Slides

19. From the Widen DAM Web Site

20. From the Widen DAM Web Site

21. From the Widen DAM Web Site