2. 2016 Madrid Adidas Padel convention

3. Agorespace® : Grounds of the creation
Playing on the village green
is no longer possible.
The need for playing sports freely
is as strong as before
A real alternative to the traditional
stadiums and sports halls is necessary.
Agorespace® is an answer
to all these expectations

4. Agorespace®, the creator of the
multi use games area
The Agorespace allows the
practice of 8 different sports
Playing sports in
complete free access.
A place of social exchanges and
community sharing around sports.

5. Agorespace®, a specialist
Agorespace® is a familial specialised company
for 25+ years
30 people / 10 sales
More than installations
all other the world
(More than 300 in the UK)
25 distributors abroad
ISO 9001 and ISO certified

6. Agorespace French Market positionning strategy
Involvement
Actions
No Competition
Concept
Product
HIGH Competition
Everyone

7. Competitive position of Agorespace on the french market
AE top of the range
High prices
10+ price agressive competitors
Often small structures with small overheads
AE Contested leader

8. Multisports Market in France
Municipalities financial difficulties
Multisports pitches hig dmeand
More and more business go through tenders
Clear lowering tendency (mostly prices, but we fear that the market will also go down…) = No Low future
Ou imperative : To pivot

9. Padel – why ? Spain example:
4 millions players (almost 10% of the population, more than Tennis)
piches installed in « 15 » years
In France :
Henri Leconte is promoting
The French Tennis Federation (FFT) has taken over the sport, and promotes it heavily:
Private clubs can sell FFT licences
Official competitions are organised in private clubs

10. « Padel » Googletrend en France

11. Padel Pitches market
Probably 100 pitches this year and 200 next year (rough estimate)
Kaktus is the leader with around 50% of the market
EPS concept is very strong in private structures
Henri Lecompte with some tennis clubs
Many spanish companies sell or try to do so
Price agressivity is the norm.

12. Padel Pitches market – How?
Agorespace brand name
becomes an umbrella brand
We create Agorespace Padel, Agorespace Multisports, …
FFT
Padel Quality Plan (PQP) key to be qualified for tenders
Regional structures want to be sponsored
Internet presence :
New pages on our website
Additional websites to come
SEO / SMO

13. Padel Pitches market – How?
Training of the sales people
Barcelona convention in October
Training sessions in January
Optimized (favorited) Payplan on 2016

14. Thank you for your Attention!
AGORESPACE - GENERAL PRESENTATION 2008
Thank you for your Attention!