1. Discounted Crescendo Services for United Ways
Newsletter Signup
Access at: uwgift.org
Click For Advisors (in right hand blue box)
Click eNewsletter (in orange box)
Should direct you to Advisor eNewsletter Signup where you can
Enter your contact info
CRESCENDO
-provides the free PG website and free access to e-newsletters and documents
-UWs can add the link to their website for free or pay for their own customized website and access to marketing materials
-allows access to free trainings in the DC area
VENDOR
UNITED WAY WORLDWIDE
UNITED WAY
UWW Contact:
Sandra Henningsen
West Coast:
Molly Martin
East Coast:
(Maryland and north)
Jacob Norlock
(D.C. and south)
Catherine Spear  
-UWW now pays $755 for software ($500 Crescendo Pro/$200 Plus Powerpoint/$55 for additional user)
Crescendo charges $250 for Gift Charity (includes linking to national PG website, 2 brochures, 1 Wills Guide (both branded), e-newsletters branded; currently branding is only for UWW not local UWs
-UWW has to manage parts of the site, i.e. putting names into system for e-newsletter, setting up local webpage, forward brochure template to local UW) so we can charge a monthly fee for doing so.
-$3,500 per year (regularly $5,500) payment for:
GiftLegacy interactive website with customized branding
GiftLegacy customizable website
Royalty-free marketing material (customizable)
Weekly eNewsletters
eMarketing mentoring sessions
Discounts on three days of marketing seminars annually
CresManager System
Quarterly newsletter template (for print)
GiftLaw website for professionals
service—for sending your weekly eNewsletters