1. Lesson 12.1 – Careers in Sports
Copyright © 2014 by Sports Career Consulting, LLC

2. Careers in Sports Business
LESSON 12.1
Careers in SEM
Careers in Sports Business
Industry Employment Size & Scope
The sports industry accounts for over 4.5
million jobs
The inevitable incorporation of new growth
areas such as e-commerce and new technologies
point to a broader field with multiple new career
opportunities
Copyright © 2014 by Sports Career Consulting, LLC

3. Careers in Sports Business
LESSON 12.1
Careers in SEM
Careers in Sports Business
Four Primary Segments of Sports Careers
Sports Operations (Management)
Corporate Sports Marketing
Sports Business
Recreation / Fitness Sports Marketing Careers
Copyright © 2014 by Sports Career Consulting, LLC

4. Sports Operations (Management) Careers
LESSON 12.1
Careers in SEM
Sports Operations (Management) Careers
Sports operations careers are actively involved with what happens on the court or field and less involved with the business aspect of the field
Copyright © 2014 by Sports Career Consulting, LLC

5. Sports Operations (Management) Careers
LESSON 12.1
Careers in SEM
Sports Operations (Management) Careers
Potential career paths could include:
General Manager
Player Development
Director of Operations
Strength & Conditioning
Coordinator
Travel Coordinator
Scout
Coach
Athletic Trainer
Video Coordinator
Equipment Manager
Copyright © 2014 by Sports Career Consulting, LLC

6. Sports Operations Career Profile
LESSON 12.1
Careers in SEM
Sports Operations Career Profile
The Video Coordinator for the NBA’s Portland Trailblazers, is responsible for providing video for basketball staff. The basketball staff uses the film to breakdown games and for scouting purposes.
This position is extremely important, as video enables a team to gain an inside edge on competitors as they study opponent strategies and player tendencies.
The job becomes increasingly demanding during the season, as the team plays many games so he is required to provide video on short notice.
Copyright © 2014 by Sports Career Consulting, LLC

7. Corporate Sports Marketing Careers
LESSON 12.1
Careers in SEM
Corporate Sports Marketing Careers
Many major corporations like Pepsi, Coca Cola, Visa, American Express, and Federal Express employ individuals to manage their promotional campaigns, domestic and global sponsorship efforts as well as domestic and international sporting events
Copyright © 2014 by Sports Career Consulting, LLC

8. Corporate Sports Marketing Careers
LESSON 12.1
Careers in SEM
Corporate Sports Marketing Careers
Potential career paths could include:
Sports Media Coordinator
Suite Ticket Manager
VP of Sports & Entertainment Marketing
Director of Event and Sponsorship Marketing
Corporate Communications Manager
Copyright © 2014 by Sports Career Consulting, LLC

9. Corporate Sports Marketing Career Profile
LESSON 12.1
Careers in SEM
Corporate Sports Marketing Career Profile
The Sports Partnership Marketing Manager for a Fortune 500 company (Coca-Cola for example) might be responsible for overseeing a $200 million sports and entertainment marketing budget. He or she might be responsible for all media planning and advertising purchasing for the company’s related brands. He or she might also be the company’s representation in sponsorship negotiations and/or supervising any events the company is participating in.
Copyright © 2014 by Sports Career Consulting, LLC

10. Sports Business Careers
LESSON 12.1
Careers in SEM
Sports Business Careers
Careers in sports business focus on helping the organization achieve its financial goals in some way, shape or form
Copyright © 2014 by Sports Career Consulting, LLC

11. Sports Business Careers
LESSON 12.1
Careers in SEM
Sports Business Careers
Potential career paths could include:
Ticket Sales
Sponsorship Sales
Marketing
Communications
Legal
Finance and Accounting
Copyright © 2014 by Sports Career Consulting, LLC

12. Sports Business Careers
LESSON 12.1
Careers in SEM
Sports Business Careers
Potential career paths could include:
Information Technologies
Graphic Design
Box Office
Broadcast and Journalism
Publications
Customer Service
Game operations
Copyright © 2014 by Sports Career Consulting, LLC

13. Sports Business Career Profile
LESSON 12.1
Careers in SEM
Sports Business Career Profile
The Vice President Public Relations, MSG Sports oversees all of MSG Sports business public relations activity relating to the trade, business, consumer media, internal communications and industry relations. The position works closely with all divisions to ensure integrated activities and communication and also works closely with MSG Sports management to create targeted, impactful public relations plans that meet short and long term business objectives, support critical marketing partnerships, and powerfully deliver key messages to target audiences.
Copyright © 2014 by Sports Career Consulting, LLC

14. Recreation & Fitness Sports Business Careers
LESSON 12.1
Careers in SEM
Recreation & Fitness Sports Business Careers
Recreation and fitness careers often times offer opportunities in operations positions (trainer) and in business (sales rep). Because of the broad range of industry segments covered, recreation and fitness careers offer plentiful opportunities.
Copyright © 2014 by Sports Career Consulting, LLC

15. Recreation & Fitness Sports Business Careers
LESSON 12.1
Careers in SEM
Recreation & Fitness Sports Business Careers
Potential career paths could include:
Athletic Directors
Parks & Recreation Managers
Exercise Physiologist
Corporate Fitness Director
Fitness Program Coordinator
Personal Trainer
Physical Therapist
Copyright © 2014 by Sports Career Consulting, LLC

16. Recreation & Fitness Sports Business Careers
LESSON 12.1
Careers in SEM
Recreation & Fitness Sports Business Careers
Potential career paths could include:
Sports Nutritionist
Wellness Coordinator
Recreation Center Director
Park Planner
Marketing & Sales Directors
Finance / Accounting
Sales representatives
Copyright © 2014 by Sports Career Consulting, LLC

17. Recreation & Fitness Sports Business Career Profile
LESSON 12.1
Careers in SEM
Recreation & Fitness Sports
Business Career Profile
The Group Fitness Director for the Hawthorn Farm Athletic Club in Portland, Oregon is responsible for managing over 90 hours of classes per week ranging from cycling to aquatics and pilates and everything in between.
He or she might be an ACE and AFFA certified group fitness instructor with additional certifications in BODYPUMP, BODYCOMBAT and Cycling
Copyright © 2014 by Sports Career Consulting, LLC

18. Additional Sports Related Career Fields
LESSON 12.1
Careers in SEM
Additional Sports Related Career Fields
Sports Agencies & Professional Services
Sports Law
Advertising
Accounting
Sports Medicine
Event Management
and Marketing
Sponsorship
Sports Agents
Copyright © 2014 by Sports Career Consulting, LLC

19. Additional Sports Related Career Fields
LESSON 12.1
Careers in SEM
Additional Sports Related Career Fields
Facility Management
Manage facilities such as:
Stadiums
Arenas
Golf courses
Copyright © 2014 by Sports Career Consulting, LLC

20. Additional Sports Related Career Fields
LESSON 12.1
Careers in SEM
Additional Sports Related Career Fields
Sports Associations
International Olympic Committee (IOC)
United States Golf Association (USGA)
United States Youth Soccer Association (USYSA)
Copyright © 2014 by Sports Career Consulting, LLC

21. Additional Sports Related Career Fields
LESSON 12.1
Careers in SEM
Additional Sports Related Career Fields
Sporting Goods, Footwear & Apparel
Nike, Adidas, Reebok
Burton, O’Neill
Rawlings, Wilson
Dick’s Sporting Goods
Copyright © 2014 by Sports Career Consulting, LLC

22. Blank Slide Available for Teacher Edits
LESSON 12.1
Careers in SEM
Blank Slide Available for Teacher Edits
Copyright © 2014 by Sports Career Consulting, LLC

23. LESSON 12.1 REVIEW (ANSWERS)
SEM Careers
Identify the four primary career segments available in the sports industry
Sports operations (management), corporate sports marketing, sports business and recreation and fitness careers
Copyright © 2014 by Sports Career Consulting, LLC