1. Digital Storytelling In Action!
June 2, 2016
GRAVA Roundtable

2. On the docket:
Part I
Resource Review
Case Studies
Part II
Breakout Activities

3. Why tell digital stories? (And how to tell good ones.)
Resource Review
Why tell digital stories?
(And how to tell good ones.)

4. Why?
2005
2013

5. Drive engagement and interaction Images connect with emotions
Why?
Reach more people
Let others do the work
Drive engagement and interaction
Images connect with emotions

6. Too hard to source content Costs too much Not my job
Why not?
Takes too long
Don’t have the skills
Too hard to source content
Costs too much
Not my job

7. It doesn’t have to be that way.

8. Fast, easy, cheap resources to:
Why?
Fast, easy, cheap resources to:
Record Sound
Voice Memo (iOS) or Easy Voice Recorder (Android)
Store/Share Files
Dropbox or Google Drive
Edit Photos
Pixlr
Graphic Design
Canva
Mix pics, video clips, music, and text
Animoto ($8/mo), WeVideo (free), or YouTube video editor (free)

9. Why?

10. Applications for: Why? Recruitment Onboarding and training Recognition
Retention
Fundraising
Documenting impact
Program and event marketing

11. Digital storytelling in action by local nonprofits
Case Studies
Digital storytelling in action
by local nonprofits

12. What works / What doesn’t?
Short? (Rule of thumb: <2 mins)
Where do you find your attention wandering?
Focused?
Is it clear who the video is for and what the desired outcome is? (Does it call to action? Solve a problem? Answer a question?)
Genuine?
What grabs you as authentic, emotional, or surprising? Any “aha!” or“mission moments”?
Interesting?
Is there a variety of media (text, video, audio,
music, photos), or types of shots (closeups,
background, action, posed?)

13. Case Studies Caritas Call to action Sports Backers Event Recap
Comfort Zone Volunteer testimonial
James River
Association
Did you know?
Stage Write
Partner Recognition

14. Breakout Activities
Now it’s your turn.

15. Your Challenge
Break into 4 teams divvying up elements of the Key Content List to tell a GRAVA story.
Audience: Non-members who might be interested attending a meeting but aren’t sure what value GRAVA offers or what the programs look like.
Purpose: Recruitment and marketing.

16. Your Challenge Team 1: Interview Video Team 2: Interview Audio
Team 3: B-Roll Video
Team 4: Photos
Each team will report out to the group on:
one thing that worked well
one thing that didn’t, and
one thing you learned
We’ll compile the resulting content into an animoto to share online and at a future meeting!