1. BY: Deema Almunajem Natalie Nicholson
tripadvisor
BY:
Deema Almunajem
Natalie Nicholson

2. History Important dates: 2007-2010: Acquired several travel sites
2000: Company founded
2004: Interactive bought TripAdvisor
2005: Expedia
: Acquired several travel sites
2011: Expedia Spin-off
2012: New Facebook feature

3. Mission Statement
“To help people around the world plan and have the perfect trip. ”

4. Audience World’s largest travel site *
Largest travel community in the world with 200 million unique monthly visitors **
Contains over 100 million reviews
Operates in 30 countries worldwide including China
*(according to comScore Media Metrix for TripAdvisor Sites, worldwide, January 2013)
**(according to Google Analytics, worldwide data, January 2013)

5. Partner Sites Airfare watchdog www.airfarewatchdog.com
Booking buddy
Cruise critic
Family vacations critic
Holliday lettings
Smarter travel
Travel pod
Virtual tourist
Where I’ve been

6. Usage(Customers) Find cheap flights
Find Book Review Post Pictures
Find cheap flights
Find, book, and check reviews about a certain hotel
Check restaurants, and read reviews about them
Look for local attractions in the area and read reviews about them

7. Benefits for Travelers
By Travelers:
Review
Rate
Post pictures
Participate in an annual “Best of” list chosen by customers
By TripAdvisor:
Customized search tools:
Price range
Hotel amenities
Area

8. Benefits for Travel-Related Businesses
Free accounts
Provide business details
Upload photos and videos so potential customers can view your business
Receive notifications
Promote business with free widgets and badges
Compare their business with competitors by tracking their performance

9. Benefits for Businesses
Advertising for travel-related business is made simple by:
Downloadable Media Kit pdf with specific advertising guidelines
Contact a TripAdvisor representative
Brief videos on targeted topics
TripAdvisor Awards:
Travelers Choice Hotels
Certificate of Excellence

10. Benefits for Businesses
Advertising is made simple by:
IP advertisement
Run of site advertising
Domain advertising
Contextual advertising
Dynamic advertising

11. Benefits for Businesses
Travel-related business listings upgrade:
Fixed fee subscription
Direct contact with customers
Special offer to increase exposure
Property dashboard
Mobile upgrades for business listings

12. Benefits for “other” businesses
Businesses that are not directly travel-related (ex: Honda, Audi, Keene, Visa)
“TripAdvisor offers highly-effective graphical banners on high-traffic web pages, unique custom sponsorship opportunities both on and offsite, integrated placement, and direct response. Reach 50 million informed, educated and connected travelers actively researching and planning a trip right now.”

13. Benefits for “other” businesses
Advertising Options:
Standard
Purchase banners on TripAdvisor pages
Partnerships
Sponsorships
TripAdvisor Travel Affiliate Program

14. Thank You