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XOHM: Baltimore
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Agenda Overview WiMAX XOHM Mobilizing the Campus
User Trends WiMAX 802.16e XOHM Business Model Embedded Strategy Mobilizing the Campus University of Maryland – Maxwell Lab Current Spectrum Initiatives and Impacts “New” Clearwire Merger Status Copyright John Muscarella This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the author.
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The Move to Data-Centric…and WiMAX
Mid-90s Browsers become popular 2008+ 4G Advanced mobile broadband, including WiMAX 2004 “No Net? We’d rather go without food.” Yahoo/OMD Internet Deprivation Study 1876 Invention of telephone Late 70s 1G Analog cellphones “Mr. Watson, come here, I want you.” “Lo” 1990s 2G Digital cellphones 1969 First message sent over ARPAnet (beginning of “login”) 2004 IP voice services in U.S. 2001 First official 3G mobile broadband system launched 2008 and beyond… XOHM!
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Two trends are changing people’s lives… and making this the ideal time for XOHM
Wireless Mobility 1 208 Million U.S. Subs Enabled by network coverage, reliability, and new services, wireless has woven itself into everyday life 340,213 U.S. Subs 1985 2005 Source: CTIA Internet Broadband 2 Information Search Enabled by “always on” broadband technologies, the internet has woven itself into everyday life Community Online Banking
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What is WiMAX? Worldwide Interoperability for Microwave Access
Standards-based technology 4G Based on Enables delivery of “last mile” as wireless broadband access Alternative to wired broadband such as cable and DSL Fixed, nomadic, portable – and mobile – wireless broadband connectivity without need of direct line-of-sight with a base station
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Who Developed WiMAX? IEEE 802.16 Working Group WiMAX Forum
Develops local and metropolitan area network standards specifications 802.16e-2005 conformance WiMAX Forum Certifies conformance, compatibility, interoperability of IEEE products Network architecture specifications The WiMAX Forum created and owns the term “WiMAX” (similar to the way “Wi-Fi” is owned by the Wi-Fi Alliance)
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User-generated content
Why WiMAX for XOHM? Faster speeds Down: ~2Mbps to 4Mbps+ Up: Up to 1.5Mbps+ Lower latency Lower cost access Data-centric devices (embedded chipsets) Wireless interactive multimedia services User-generated content 100 million people covered by 2010
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WiMAX: Global Standard, Global Momentum
Pipex SK Telecom BT Inukshuk Beeline Worldmax Bolloré China unicom KT MAXX onair Neo-Sky China Mobile TMN TELECOM Italia NTT DoCoMo Clearwire WATANIYA XOHM BHARAT SANCHAR NIGAM LTD. CTL RELIANCE MVS KDDI Movilnet SoftBank Orbitel AUSTAR Mobile-8 TVA Unwired GloComm Telecom Sources: Yankee Group, presented at WiMAX Asia, 4/07, Informa Telecoms & Media, 3/07
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What is XOHM? XOHM is next generation mobile broadband. It lets you connect in more places, more often, anywhere XOHM has coverage. You don’t have to find a hotspot – the hotspot comes with you. XOHM is powered by WiMAX (Worldwide Interoperability for Microwave Access), a new wireless internet technology designed to be fast and mobile. The Best of Both Worlds The XOHM WiMAX network combines the best of broadband and cellular technologies: the broadband speeds you experience at home with the mobility of cellular anywhere in the XOHM coverage area. It’s like the cell phone version of a basic DSL or basic cable modem connection, except it’s wireless and always available.
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Phone ● Air card ● Smartphone
A New Way of Thinking New XOHM Offering Traditional Wireless Embedded mobile broadband Device optimized on a particular use Customer buys device at typical retail prices Freedom to purchase subscription, ad hoc usage, or a particular service The device is the customer The carrier subsidizes the device and manages the supply chain Contracts and cancellation penalties are required to recoup the subsidy Phone ● Air card ● Smartphone Traditional ● Laptops ● Mobile Internet Device ● UMPCs ● Cameras ● Portable Music ● Gaming ● Inventory Tracking ● Telematics ● Video Recorders ● Navigation
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General Launch Plans Announced launches
Baltimore, MD – first XOHM WiMAX city! Chicago, IL and Washington, DC are next Network preparation stage; launch dates TBD Philadelphia Dallas Fort Worth Boston Providence
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Making the Connection: XOHM, enabled by WiMAX
Use device of your choice to connect to a WiMAX network Sign up for XOHM for the time period of your choice Connect!
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XOHM.com (XOHM website), defined
What is it? Portal to learn, shop, receive support Primary purchase, account management, coverage check, support and information source for prospects and Members What can it do? Inform prospects Enhance Members’ XOHM experience: service features, personalization, links When do I use it? Refer customers wishing to: View/print additional “sales” details: tech specs, pricing, etc. Set up accounts; register devices Use service features and capabilities Change PIN/security info, without assistance SERVICE FEATURES XOHM Digital Locker Internet Security Products McAfee® Privacy Service McAfee® VirusScan® Plus McAfee® Internet Security Suite Communications Services XOHM Mail powered by Google® Calendar powered by Google® Chat powered by Google® Local Services Maps Local Widgets Disclaimer: The screen shots are DRAFT and based on a prototype.
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Devices from XOHM Samsung ExpressCard ZyXEL Modem ZTE USB
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Laptops and Mobile Devices
2008 Acer Asus Lenovo Toshiba 2009 Dell Panasonic Samsung Sony Nokia N810
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XOHM Ecosystem Partners: Today and Growing
Network Network Infrastructure, Implementation Catalyst XOHM Ecosystem Subscriber Equipment Services, Applications, Content
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Wireless Technology is an Integral Part of College Life
Students Checking class schedules Working in teams Checking grades Registering for classes Checking on laundry Communicating Professors Developing course work to take advantage of mobile students Researching new applications enabled by reliable ubiquitous internet IT Using wireless access to enable campus and education goals Admin Union IT Dorm Library Lab Lecture Admin Attracting students because of technology based services and amenities Security / Emergency Services Ensuring campus safety Emergency notification 17
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MAXWell Labs maxwell-lab.umd.edu
The only WiMAX Forum Applications Lab in the Western Hemisphere ! Local Infrastructure Service Platform MSS Dedicated to the development, deployment and testing of next generation applications Initial focus on Context-aware, location-aware applications Improving the quality of life MyeVyu 802.16e BS Public Internet MSS Application Colo Space Power DNS Testing LAB 802.16e IMS BS MAXWell Labs A Joint Lab of UMIACS and OIT With LTS, NRL and NIST as partners maxwell-lab.umd.edu
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MyeVyu Improving the quality of life on campus
Parking Campus information Class info Buildings Transportation Shuttle Bus Times MetroRail Times Public Safety Live Video Stream to Dispatcher Location: 10’ indoor/outdoors Social Networking
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Clearwire’s Spectrum Advantage
Average nationwide spectrum position of >120 MHz2 In the majority of the top 125 US markets, the new Clearwire will have access to more than 120 MHz of 2.5 spectrum While there are still a number of FCC initiatives underway that impact 2.5 licensing in the US, the majority of the US already has some licensed 2.5 spectrum The beauty of 2.5 is that it is available to support WiMAX services across North America – the US, Canada, and Mexico as well as the majority of South America, Russia, China, and portions of Africa and the Middle east The global opportunities of this technology not only increase the international portability of the technology but decrease its long term deployment costs. Source: SNL Financial Database as of May 2008 Represents target holding by carrier Represents Clearwire’s currently estimated spectrum holding post closing
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Sprint & Clearwire Update
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Q&A john.muscarella@sprint.com How big is your social scene?
Imagine a Hot Spot the size of a city. This is an ad approach we like because consumers get the “hot spot” concept.
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