1. Template slide pack for investment pitch
[This is the sort of information that would be expected but you may not be able to provide it all in the first instance.
Please answer what you can]

2. Executive summary
Abstract/summary to be completed after rest of the pack
Please include why do you think that this is the right time for this technology to come out

3. Market need What is the market? Market size? Customer feedback?
What problem are you solving and for whom?
Who are the other companies in the marketplace? How are current competitors failing to meet customers’ needs?
Market size?
Total Addressable Market (TAM): everyone you wish to reach with your product
Specific Addressable Market (SAM): the portion of TAM you will target
Share of Market (SOM): the subset of your SAM that you will realistically reach in the first years of business
Customer feedback?
Any interactions to date?

4. Value proposition
What benefit are you providing, for who and how do you do it uniquely well?
What does the technology do?
What are the applications of your technology?
What are the key benefits to customers?
How much does your product cost? Is it cheaper or more expensive than current solutions?
What are the advantages over the competition?
Why is it unique and for whom?
How is the idea protected?
Details of IP protection
Freedom to operate

5. Strategy
What is the commercial path to market and who do you have to interact with to get to market?
Details of business model
How are you going to make money? Who will you sell this to? For how much?
When will you have a product ready to sell?
Barriers to customer adoption
What would stand in the way of your customers using your product?
How will you get your customers to use your technology?
Why will it be easy for them to change to your product?
Financial model
Show your calculations: how much will it cost you to make the product? How much will you sell it for? What profit will you obtain?
Simple profit and loss, and cash flow

6. Strategy 2
What are your plans for the first 12 months? Tell us what your start-up will do in the first year.
E.g.
Team building?
New location?
Technology development?
Business development?
Cash requirement?
Where will you get? What value add point will you reach?

7. Strategy 3 What are your plans for the following 2-5 years? E.g.
Team building?
New location?
Technology development?
Business development?
Cash requirement?
What value add point will you reach and when?

8. Exit route
What is your ambition? Do you want to sell the company to someone else or build the next HP?

9. Team
Current members
CVs
Skills still needed
Recruitment plans?