1. Changing business objectives – Facebook
When companies grow their objectives and expectations change  from MIT college room to $multi-billion global company ($408.50b!) and 1.5b users
Growth is often associated with three specific strategies:
Vertical integration
Control supplies
Guarantee access to market
Horizontal integration
Greater market share
Economics of scale
Different segment of market opens up
Conglomerate integration
Entirely different market(s)
Cars….

2. Facebook, organisational growth and changes of strategy
Working in teams of two or three you need to research, consolidate and present a case study of Facebook’s growth since inception
Focus on the following areas:
Mergers/ alliances/ take-overs since inception using horizontal, vertical and/or conglomerate
Business growth in users/market value/business operations (where in the world) over time
Problems with Facebook growth – concerns, fears, anxieties
The future of Facebook – make some future assumptions about what Facebook 2020 might look like
You will need at least 10 credible sources listed in a joint bibliography
To be presented back Tuesday 25th April.
Start here 
Here 
And here 

3. Changing business objectives and business growth – extended case study
Making money from social media is fraught with difficulties
Consider Facebook – it needs to make money from Instagram and Whatsapp if the business is to succeed.
Research and produce another document using the title:
How does/will Instagram and Whatsapp will make money for facebook
Look at the whole list of acquisitions by Facebook – are you impressed? Does the company it bought look like a money-making business? Choose three companies you DON’T KNOW then research them:
This is what [my company] does
This is how [my company] could make revenue for Facebook
Review this approach to how Google makes its revenue
How does Google make it’s money?
How will Google continue to make it’s money?
Can Instagram and Whatsapp just do what Google will do? Explain your reasoning.
No more than two sides (like the FB handout we saw) so we can share the work around easily

4. Where to take it next?
Using one of these links decide on one company to investigate
Apply the same approach as before
Look at growth – V/ H or Con integration
How, where, what, when who does [this company] make money?
No more than two sides of information