1. Partner, Serent Capital
Introduction
Co-Founder of Serent Capital
Embraces the entrepreneurial of spirit of working with growing companies to help them achieve their full potential
Prior to Serent, Kevin was a partner at McKinsey & Company
U of M grad (the other U of M)
Kevin Frick
Partner, Serent Capital

2. Who is Serent?
$600 million in capital under management across two funds raised in 2008 and 2013
Premier group of institutional and individual investors
Our Strategy
Focused on driving growth
Our Model
Centered around business building
Our Team
Experienced operators and consultants

3. How do we create value? Search for companies in sectors that we know
Invest in companies that serve their customers well
Partner with great management teams and companies with strong cultures
Take a long-term view
Enhance clients’ experiences through product development and client services
Bring best practices to bear to help companies scale
Keep Clients + Serve Clients in New Ways + Grow # of Clients = Revenue Growth

4. Why did we invest in Avionté?
Serent’s investment criteria…
…aligned well with Avionté’!
Search for companies in sectors we know
Theme: Human capital management technology
Invest in companies that serve their customers well and have strong cultures
Avionté is very customer-centric and is consistently recognized as one of the best places to work
Partner with great management teams
John and the team are the most passionate + capable team in the industry
Take a long-term view
We’ve been investors for 3+ years and expect to be investors for many more
Enhance clients’ experiences through product development and client services
Since Serent’s investment, Avionté R&D investments have increased by 3.7x and client services investments have increased by 2.3x
Bring best practices to bear to help companies scale
Utilizing modern development frameworks and scalable business processes

5. What has happened since Serent invested over 3 years ago?
Avionte’s clients have grown 2.6x faster than the staffing industry average over the last three years
99% of existing clients “re-select” Avionté every year
36% per year increase in new clients selecting Avionté over the last three years
40%+ growth in recurring revenue per year for three years

6. What does the future hold?
Help our clients succeed by providing the best software and services in the industry
Continue to grow and strengthen our organization
Remain focused on the Avionté way!