1. PTZ Pro Camera Sales Training – March 2015
Logitech Confidential - Internal Training Presentation

2. What are we covering today?
Why the PTZ Pro Camera? Comparison with CC3000e camera
Use case scenarios & Selling points
Competitive Landscape
Q&A
Logitech Confidential - Internal Training Presentation

3. CC3000E is a great product It was designed and optimized for 6-10 person conference
Logitech Confidential - Internal Training Presentation

4. Customers tried to use CC3000e in many scenarios, sometimes beyond what it is designed/optimized for …
Speakerphone not adequate in board rooms or large meeting rooms
End-users who already made an investment in audio solution don’t want to pay/dispose the speakerphone
Large partners who sell solution bundles and have specific requirements
Logitech Confidential - Internal Training Presentation

5. Since CC3000e’s camera also works great for larger groups/spaces customers requested the camera to be available separately
CC3000e
PTZ Pro Camera
Positioned based on # of participants
Positioned based on camera capabilities
Up to 10 participants limited by audio range
Any room size, and number of participants within a 90-degree FOV, 10x lossless zoom
260-degree pan, 130-degree tilt.
90o
90o
Audio
diameter range
6m (20ft)
Logitech Confidential - Internal Training Presentation

6. PTZ Pro Camera versus CC3000e
Description
PTZ Pro Camera
CC3000e
Premium HD PTZ video camera for professional video collaboration
same
HD 1080p video quality at 30 frames per second
H.264 UVC 1.5 with Scalable Video Coding (SVC)
90° field of view with mechanical 260° pan and 130° tilt
10x lossless full HD zoom
USB plug-and-play
Multiple mounting options
Presets
3 available camera presets, in addition to Home.
1 preset
Cabling
Simplified cabling - no hub
Cabling includes audio
Video mute and mirror
Yes No
Speakerphone
Price
$799
$999
Logitech Confidential - Internal Training Presentation

7. Logitech PTZ Pro Camera
High End USB Camera for the Conference Room
Product Description
High Performance Group Conferencing Camera
Integrates into USB enabled system or telepresence solution
Key Features
10x lossless zoom
90-degree FOV
260-degree pan, 130-degree tilt
Full HD with H.264/SVC
ZEISS certified lens and Autofocus
Remote control, including 3 programmable presets
Camera mount
Simplified USB cable
(no hub)
Available: February 2015
MSRP: $799.99
Logitech Confidential - Internal Training Presentation

8. 2. Scenarios & Selling Points

9. Main Deployment Scenarios for PTZ Pro Camera
2. On top of existing Audio Deployments
Upgrade from audio only to video conferencing rooms
1. New hybrid Deployments
Combine PTZ Pro Camera with large-room audio systems and/or VCaaS purchases
3. Beyond the conference room
Add video to patient monitoring, events, classrooms
Logitech Confidential - Internal Training Presentation 9

10. Selling Points 2. On top of existing Audio Deployments Selling Points
- Leverage existing audio investment, adding HD video to enrich the experience of participants in web conferences (e.g. Webex or Skype/Jabber calls only joined via audio).
- PTZ Pro Camera can cover a wide variety of meeting room size, is easy to deploy and competitively priced.
1. New hybrid Deployments
- Flexibility to combine best in class USB meeting room camera with audio solution best suited to customer’s specific audio need or large room.
- Works with most UC applications, certified for Skype for Business, Jabber.
- Suited for VCaas partner who offer video conference systems for large meeting rooms.
3. Beyond the conference room
- For use in variety of scenarios from video calling, to streaming , to recording.
- USB plug & play, no special software, training or maintenance required.
- SDK available to partners allowing tailoring to special needs (e.g. remote PTZ).
Logitech Confidential - Internal Training Presentation 10

11. 1/3. New Hybrid Deployment
Combine PTZ Pro Camera with Cloud solutions
MARKET GROWTH BY SW ENDPOINT
VCaaS at 75% CAGR until 2018
Addressable
WW market for
PTZ Pro in 2015:
965K Hosted Web and Video Conferencing Seats
~75% CAGR
Source: Wainhouse,Frost and Sullivan, Logitech internal Estimates
Logitech Confidential - Internal Training Presentation

12. New Hybrid Deployment
Combine PTZ Pro Camera with large-room audio systems
Video Peripheral Share
Video Peripheral Attach
Addressable Meeting Rooms .
Mid Size Meeting Rooms
622k
45%-48%
299k
Logitech Confidential - Internal Training Presentation
Source: Frost and Sullivan, Audio Conferencing Tabletop, 2014, Logitech Estimates

13. 2/3. Existing Audio Deployments Upgrade conferencing rooms from audio only to video and improve meeting effectiveness
Helps participants make quicker decisions
Reduces operating costs
Improves communication, and so work quality
Increases engagement and participation
Logitech Confidential - Internal Training Presentation

14. BUSINESSES WITH PERVASIVE
VIDEO USERS
TYPICAL UC BUSINESSES
Wainhouse/ Logitech research shows significant improvements of collaborations effectiveness in companies who adopt Video Conferencing
Learn more:
promotions/11648?pcid=10100
Logitech Confidential - Internal Training Presentation

15. 3/3. Beyond the conference room
The Logitech PTZ Pro Camera is a premium USB-enabled HD 1080p PTZ video camera for use in conference rooms, education, health care and other professional video workspaces
Education
Streaming from auditorium for online/distance learning.
Guest Speakers video recording
Healthcare
Patient monitoring
Specialists support network
Doctor-to-patient online communication
Logitech Confidential - Internal Training Presentation

16. 3. Competitive Landscape

17. Competitive Context: PTZ USB Cameras
Logitech PTZ Pro Camera
LifeSize Icon Flex
ClearOne Unite PTZ Camera
Vaddio ClearVIEW HD-USB
VDO360 VPTZH-01
Huddle-cam 10X
Video
Con-ferencing Camera
BigShot-HD PTZ 10X
Panasonic AW-HE2
Resolution
1080p
720p
Zoom
10X 6X
12X
19X 4X
Pan/Tilt ◦
260/130
245/72
300/120
340/120
300/180
359/240
360/120
Digital (Manual Tilt)
dFOV 90 70 62
58.1 67 51 75
110
Camera Presets
3 + Home 10 3 7 64
SRP
$799.99
$2500
~$1800
$4000
$1149
$899
$999
$995
Logitech Confidential - Internal Training Presentation

18. Category Positioning: Webcam versus Camera
Personal Webcams
Primary Use Case: At the desk
Group Camera
Primary Use Case: Meeting Room
Logitech Confidential - Internal Training Presentation
Prepared By Ziva Nissan

19. Partner Eco-System
Zoom is using PTZ Pro in ZoomPresence along with 3rd party wireless microphones. Zoom is also developing integration with PTZ Pro camera presets using our software SDK.
SMART is using PTZ Pro as part of their SMART Room System for Lync and Meeting Pro offerings
Google Chromebox for Meetings has a new Large Conference Room bundle with PTZ Pro. Dell, Asus and HP are offering the soft-bundle of Chromebox with PTZ Pro Camera and other devices (such as speakerphone and remote) 
Logitech Confidential - Internal Training Presentation

20. Q & A