1. PRESENTS HOLISTIC BEAUTY HOUSE

2. MYKA HARRIS, CO-FOUNDER
The Co-Founders
KADI LEE, CO-FOUNDER
MYKA HARRIS, CO-FOUNDER
Senior Colorist at Goddard and Bragg
Founder of WAX + BUFF
Entrepreneurs in the beauty industry, Kadi and Myka started the Highbrow Hippie blog in response to clients who kept asking for information about beauty, travel and their lives.

3. Highbrow Hippie Brand
The Highbrow Hippie brand promotes a personal style aesthetic based on 3 core principles:
Authenticity
Creativity
Consciousness
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4. 1346 Abbot kinney bOULEVARD
Business Initiatives
Highbrow Hippie envisions four distinct business components to be phased in over a 4- year period:
A full-service salon, Holistic Beauty House, at Abbot Kinney Boulevard in Venice, CA
A re-designed blog and social media site to be managed in-house
A portfolio of natural beauty products that are environmentally friendly; and
A line of home furnishings and apparel, to be be designed in-house and sold online.
1346 Abbot kinney bOULEVARD
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5. Why Venice?
We seek to build a permanent base of operations at 1346 Abbot Kinney and occupy the space for many years to come.
Our objectives are:
To continue the artistic lineage of Venice and serve as a sanctuary for the community.
To cater to Venice residents who seek an upscale, relaxed, individual wellness experience
Collaboration with other local businesses to cross promote services to the Venice community.
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6. Why Venice? Venice Values Local Artists Remain in Neighborhood
Local Neighborhood Oriented Business
Local Customers and Employees
Keep Building as part of Venice fabric
Holistic Approach
Embrace Minority and Woman Owned Business
Sustainable Salon
Healthy Work Environment
Promote Alternative Transportation with Bicycle Corals and Public Transport Initiatives
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7. Sustainability on Abbot Kinney
The Holistic Beauty House will be the first Green Circle certified salon in Los Angeles.
Solar Panels
Low flow fixtures
Natural materials
Salvaged demolition
Keeping existing building envelope
Strive for LEED Certification
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8. Existing Building Building History Constructed in 1925
Retail Use (furniture store) without Parking prior to 1999
Change of Use to AIR on 5/6/99 (#ZA ZAI)
Existing A.I.R.: 3,590sqft
One Existing Parking Space
Existing A.I.R.
1,694 sqft
Second Floor Plan
Existing A.I.R.
Parking
Existing A.I.R.
1,896 sqft
Ground Floor Plan
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9. Original Design
The 0riginal Change of Use Application proposed the following:
Salon 2,621sqft (10 Park., 2 BIZ req.) AIR 605sqft (1 Park req.)
Design provides 2 Parking Spaces, 1 AIR, 1BIZ
16 Bicycle Parking provided
per new LAMC Section 12.21A
7 In-Lieu Parking Fees paid
per Venice Specific Plan Section 13.C
& per Venice Specific Plan Section 13 E.1
Salon
1,116 sqft
A.I.R.
605 sqft
Second Floor Plan
A.I.R.
Parking
Salon
1,105 sqft
B.I.Z.
Parking
Ground Floor Plan
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10. Project Support VNC Approval
On 11/17/15 the Venice Neighborhood Council
overwhelmingly approved the project
(9-2-4)
LA DCP Approval
On 02/05/2016 the Department of City Planning
approved the project .
Support Letters
The design received close to 30 support letters:
by Local Businesses Owners
by Neighbors
and by Clients
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11. Project Support Quotes from VNC Members
Approval letter dated 12/17/15 states "the VNC board...speaks on behalf of the Venice community"-Mike Newhouse
"I don't understand how any community in the US, nonetheless the world, can't support small business in any way they possibly can"-Melissa Diner
"It's very, very rare that I feel good about a project that comes up on Abbot Kinney. I'm born and raised 3rd generation Venice. I'm voting in favor of this project."-Mike Bravo
"It's a shame that an artist who is trying to do something good is encountering this dynamic"-George Gineres
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12. Project Support Quotes from Support Letters
“as a resident of Venice, I am thrilled about the idea of a salon that supports the communities efforts to go green” -Amanda Ford
“they are building an establishment that will benefit the community while at the same time incorporating sustainable principles to lower environmental impacts” -Susan Moschitta
“Venice needs more small businesses, more women/minority businesses, more unique service providers” -Diane Hvolka
"plans to enhance a beautiful building with design elements that embrace sustainable principles, lowering environmental impacts to become the first Green Circle certified salon in Los Angeles is incredible – and for that first salon to be in Venice would be a Venice win in my opinion.” -Janie Wood
"local clients and employees of the business will have hardly any impact on traffic or parking, given the neighborhood’s bike-friendly attitude.“ -Amy Huson
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13. Appeals
We received the following Appeals, 1 one from the Coastal Commission and 3 Venice Residents. The Appellant's concerns question integration into the Venice Community compliance with Chapter 3 of the California Coastal Act.
1_Increase AIR size to larger residential unit
2_AIR are essential to Venice and its Artistic Community
3_Reduction in Diversity of Venice
4_Reduce Salon size
5_Add Vehicle Parking
6_Omit In-Lieu Parking Spaces
7_Bicycles are valuable supplements & realistic solutions
8_Propose Parking Plan
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14. Community Collaboration
Due to the appeals received for the previous design the team has collaborated with all parties to revise the design.
attended 2 meetings with California Coastal Commission staff
attended numerous community meetings
arranged meetings directly with appellants
weekly design collaboration between client and architect
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15. Revised Design We substantially reduced the
Salon floor area & added parking:
AIR increased 185% to 1,734 sqft
Salon decreased 64% to 874 sqft
2 Parking Spaces provided,
1 AIR & 1 BIZ
3 Parking Spaces added
4 Bicycle Parking provided
per new LAMC Section 12.21A
In-Lieu Parking Fees eliminated
Parking Mitigation Plan included
A.I.R.
1734 sqft
Second Floor Plan
Salon
Parking
Salon
Parking
4 Bikes
Salon
874 sqft
A.I.R.
Parking
Salon
Parking
B.I.Z.
Parking
Ground Floor Plan
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16. Revised Design
Our collaborations resulted in these proposals to address all appellant’s concerns.
1_ Increase AIR size to larger residential unit
Proposal: Increase AIR by 185% from 605 sqft to 1,734 sqft
2_AIR are essential to Venice and its Artistic Community
Response: We are artists in our field
3_Reduction of diversity in Venice
Response: We are both minority and women business owners
4_Reduce Salon size
Proposal: Decrease Salon by 64% from 2,621 sqft to 874 sqft
5_Add Vehicle Parking
Proposal: Increase Vehicle Parking to 150% from 2 Spaces to 5 Spaces
6_Omit In-Lieu Parking Spaces
Proposal: Omit all 7 proposed In-Lieu Spaces
7_Bicycles are valuable supplements & realistic solutions
Proposal: Yes, agreed, provide 4 Bicycle Spaces
8_Propose Parking Plan
Response: Yes, prepared a Parking Plan as follows
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17. Revised Proposal Proposed Parking Mitigation Plan
Valet Drop off provided with 2 parking attendants attending the 4 commercial spaces from 9:00AM to 7:00PM
Provide employee bicycle parking
Provide free employee public transportation passes
Parking Mitigation Measures will benefit the community along with recent measures
Bike Sharing Program
New Expo Line (with bicycle path)
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18. Summary
In summary, in addition to complying with the Staff recommendation, we feel our design not only meets, but exceeds the Coastal Commission's goal to maintain Public Beach Access and sustainably integrate into the California Costal Region.
In addition to meeting these requirements this new design also meets the community’s needs.
We request that you approve this alternative design.
Thank you
A.I.R.
1734 sqft
Second Floor Plan
Salon
Parking
Salon
Parking
4 Bikes
Salon
874 sqft
A.I.R.
Parking
Salon
Parking
B.I.Z.
Parking
Ground Floor Plan
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