1. International Business Lecture No,16 By Dr.Shahzad Ansar

2. SOCIAL STRUCTURE

3. Individuals and Groups
The Individual
The Group

4. Social Stratification
Social Strata
Social Mobility
Caste System
Class System

5. Social Stratification
Typically defined by family background, occupation, and income.
Class Consciousness:
May play a role in
a firm’s operations
Class: some social mobility
Caste:
Virtually no mobility

6. Significance
Class Consciousness

7. Religious and Ethical System
Religion
Shared beliefs and rituals concerned with the realm of the sacred.
Ethical Systems:
Moral principles or values used to guide and shape behavior.

8. Religion
Shapes attitudes toward work and entrepreneurship and can affect the cost of doing business.

9. World’s Religions

10. Religions
Christianity

11. Christianity & Its Business Implications

12. ISLAM