1. Enhanced Single Vision Lenses

2. Topics  EVOLVING VISUAL NEEDS
 THE SOLUTION: EYEZEN™+ ENHANCED SINGLE VISION LENSES
 RECOMMENDING EYEZEN+ TO YOUR PATIENTS
 FITTING AND ORDERING
 MARKETING & DISPENSING TOOLS

3. EVOLVING
VISUAL NEEDS

4. Modern Vision Requires a Modern Solution
Technology has changed the way we interact with the world and the way we use our eyes
69% of adults use a smartphone compared with 45% only 3 years ago*
*The Vision Council, “Hindsight is 20/20/20: Protect Your Eyes from Digital Devices 2015 Digital Eye Strain Report,” 2015

5. Today, our eyes are expected to perform for longer periods of time in the near zone.
This expectation has created 2 problems:
Digital Eye Strain
A physical discomfort felt after 2+ hours in front of a digital screen
Over 90% of adults spend over 2 hrs/day on digital devices*
Increased Exposure to Harmful Blue Light*
73% of adults are unaware of the potential dangers of Blue Light to their eyes*
Harmful Blue Light has
been linked to retinal disorders such as AMD**
*The Vision Council, “Hindsight is 20/20/20: Protect Your Eyes from Digital Devices 2015 Digital Eye Strain Report,” 2015
**Arnault E. Barrau C, Nanteau C. Gondouin P, Bigot K, et al. “Phototoxic Action Spectrum on a Retinal Pigment Epithelium Model of Age-Related Macular Degeneration Exposed to Sunlight Normalized Conditions.” PLoS ONE 8(*); e71398.doi: August 23,2013.

6. Digital Eye Strain is the New Normal
Single vision patients today believe eye strain is just a part of their life
The Vision Council, “Eyes Overexposed: The Digital Device Dilemma Digital Eye Strain Report,” 2016

7. THE SOLUTION:
EYEZEN™+
ENHANCED SINGLE VISION LENSES

8. EYEZEN™+ ENHANCED SINGLE VISION LENSES
NEW Eyezen+ lenses are an enhanced, everyday pair of single vision lenses that provide a more complete solution than ordinary single vision lenses
TWO MAJOR PATIENT BENEFITS:
 Defends against digital eye strain
 Reduces exposure to Harmful Blue Light

9. BENEFIT #1: Defends Against Digital Eye Strain
 When focusing on close objects, the eyes accommodate (ciliary eye muscles contract); prolonged “flexing” of those muscles leads to eye strain
 The unique Eyezen+ design provides a small amount of accommodative relief to help alleviate digital eye strain

10. BENEFIT # 2: Reduces Exposure to Harmful Blue Light
Eyezen+ lenses utilize the Smart Blue Filter™ feature
Clear in color & appearance
Blocks Harmful Blue Light*
Combine with Crizal® for the most comprehensive eye protection
Now the 2nd benefit of Eyezen+ lenses is the protection from harmful Blue Light. All Eyezen+ lens products utilize the Smart Blue Filter feature to block at least 20% of harmful Blue Light. And the Smart Blue Filter feature allows clear Eyezen+ lenses to be clear in color and appearance (no residual tint or hue).
This also means that you can combine Eyezen+ lenses with any AR that a patient chooses (or no AR). And if you combine Eyezen+ with Crizal Prevencia you’re going to increase that ability to block harmful Blue Light from at least 20% to 30%.
*Eyezen+ lenses block at least 20% of Harmful Blue Light, which is the high energy waves found between 415–455nm (blue-violet light).

11. RECOMMENDING EYEZEN+ TO YOUR PATIENTS

12. Three Eyezen™+ Designs Based On Patient’s Age
Ages
Eyezen+ 2
(0.6D)
Ages
Eyezen+ 3
(0.85D)
Ages *
AGE 18
AGE 50
A Patient’s age will determine which design is right for them
 Eyezen+ lenses are digitally surfaced
 3 unique Eyezen+ designs are available
 The difference in each design is the amount of accommodative relief the patient will receive
*It is recommended that you consider progressive lenses for your patients age 45+.

13. Are You Discussing Digital Eye Strain?
So how do you recommend and dispense Eyezen+ lenses? Well first of all, remember that 90% of adults spend over 2 hours a day on digital devices, which means almost all of your single vision patients are at risk for digital eye strain. So make sure you’re addressing digital eye strain and the effects of Harmful Blue Light with all of your single vision patients.
Are You Discussing Digital Eye Strain?
90% of patients
do not talk with their eye care provider about digital device usage*
Digital eye strain and Harmful Blue Light should be addressed with all single vision patients
Ask Questions to uncover unmet patient needs:
How many hours a day do you spend on digital devices? (computer, smartphone, iPad, reading, watching TV, or playing video games)
How do your eyes feel at the end of the day? (rubbing eyes, aching eyes, burning, redness, headaches)
Do you find yourself looking at your phone before bed?
*The Vision Council, “Eyes Overexposed: The Digital Device Dilemma Digital Eye Strain Report,” 2016

14. Eyezen™+
What % of your single vision patients would benefit from reduction of digital eye strain and protection from Harmful Blue Light?
Ask the audience!
100%?

15. FITTING AND ORDERING

16. The good news is fitting and ordering Eyezen+ lenses is almost exactly like fitting and ordering your traditional single vision lenses. The one additional measurement you have to include is fitting height. And this is just measuring from center pupil to the very bottom of the lens.
That’s it. Everything else is just like you would do to dispense a traditional SV lens. Just account for that one additional fitting height measurement. And the recommended minimum fitting height is 15 mm.
Dispensing is Simple
Fit and order like traditional single vision lenses Just include the fitting height too – that’s it!
Fitting Height: Simply measure from the center of the pupil to the lowest point of the lens
Recommended minimum fitting height is 15mm

17. Ordering Eyezen™+ Lenses
The following info should be sent to your lab:
Distance Rx
Monocular Distance PDs
Fitting Height
Note: In Eyefinity, this is called the Optical Center Height
4. Material and treatment
Combine with Crizal® for the most comprehensive eye protection

18. MARKETING AND DISPENSING TOOLS

19. Consumer Website: Eyezen.com
At Eyezen.com patients will:
 Find an ECP on the Eyezen
locator
 Take the Eyezen quiz
The quiz will recommend the right Eyezen design for patients and reinforce the need for an annual exam
Eyezen Online Quiz
Only registered practices will be listed on the locator
Eyezen.com

20. ECP Website: EyezenPro.com
 Dedicated site for ECPs with the latest information about Eyezen+ lenses
 Here you can register your practice and appear on the national locator
EyezenPro.com
 Find the latest dispensing and
marketing tools here

21. Robust Suite of Tools to Support Your Practice
Tools Available for your Practice:
 Dispensing guide
 Consumer brochure
 Availability chart
 Cutout chart
 Website banners
Dispensing Guide
 Ordering Guides
 In-office videos (at EssilorShare.com)
 Online training (at ECPU.com)
Availability Chart and Consumer Brochure

22. Thank you!
Questions?
us at: