1. #ConnectedHomeHuman&Habitat
The
#ConnectedConsumer
and the
#ConnectedHomeHuman&Habitat
Alexander Vulkanovski
@avulkan

2. What is #IoT? The beginner definition =
(Forbes)
"Basically any device with an on and off switch that is connected to the Internet (and/or to each other)”
The intermediate definition =
(Gartner)
“the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment”
The complicated definition =
(IERC – European Research Cluster on the Internet of Things)
“A dynamic global network infrastructure
with self-configuring capabilities
based on standard and interoperable communication protocols
where physical
and virtual “things”
have identities, physical attributes, and virtual personalities
and use intelligent interfaces,
and are seamlessly integrated
into the information network”

3. WHY
WHAT
HOW
WHEN
WHO

4. IS THE #CONNECTEDCONSUMER?
ACCAN’s 6 key principles of a
Connected Consumer1:
access to voice and data services
affordable
standardised
accessible to all consumers
engagement with online services
digital literacy and empowerment
WHY
WHAT
HOW
in the context of IoT...
consumer of smart products
= traditional ‘consumer’
consumer of smart cities
= citizen
consumer of e-health services
= patient
consumer of smart cars
= passengers
consumer of consumer data
= vendor?!
WHEN
WHO
IS THE #CONNECTEDCONSUMER?
[1]

5. 2020 WHY WHAT HOW WHEN WILL THIS THIS OCCUR? WHO
Past, present & future of data ecosystems1
WHY
50 billion (Cisco)
30 billion (IDC)
28 billion (Ericsson)
20.6 billion (Gartner)
By 2020 in Australia…
Estimated $116 billion value (Comms Alliance)
~29 connected devices per home (Telsyte)
37% smart wearable adoption (Telsyte)
WHAT
IoT
IoT
HOW
WHEN
WILL THIS THIS OCCUR?
IoT
WHO
[1] Carolyn Nguyen, Ph.D., Director, Technology Policy Group Microsoft (FTC Internet of Things Workshop) (19 November 2013)

6. WILL #CONNECTEDCONSUMERS CONSUME?
Personalised marketing
WHY
WHAT
More interactive e-commerce
HOW
WILL #CONNECTEDCONSUMERS CONSUME?
Ric Merrifield, Harvard Business Review:
“You can know when customers enter your store, how long they are there, what products they look at, and for how long…
…Then you can view that data by shoppers’ age, gender, average spend, brand loyalty, and so on”
WHEN
Smart retail
WHO

7. ARE THE CONSUMER ISSUES? HOW
Efficient home & habitat
Insurance implications
Freemium IoT services
Serviceability
Will each ‘thing’ need updating?
When will it be obsolete?
How will they be powered?
Do I have the cognitive bandwidth for all of this?!
WHY
Affordability
WHAT
ARE THE CONSUMER ISSUES?
Interoperability
Consumer protection
HOW
Will my ‘things’ communicate?
Will they have network connectivity?
Will they interconnect?
Complex liability & responsibility chains
Liability for faulty software?
Autonomous transactions
Privacy & security
WHEN
Accessibility
Children
Elderly
Chronic disease sufferers
People with disabilities
WHO

8. #IoT is unlikely to create new issues…
…but it will exacerbate pre-existing issues:
WHY
SHOULD WE CARE?
WHAT
Scale – more data points, more ‘things’ online, more security vulnerabilities, more opportunities for quantifying tasks
Method – new methods of data collection (e.g. smart things, wearables, wireless sensory networks, connected car)
Reach – digital access to more intimate data than ever before (home, car, body)
Nature - covert collection, automation, machine learning
Depth – synergetic effect (the creation of an [Internet of Things] that is greater than the simple sum of its [things])
HOW
WHEN
WHO

9. Five #ConnectedConsumer Recommendations
Stay informed, know your device & choose uses carefully
Protect your privacy & security
Avoid communication breakdown
Build a smart home that is manageable, serviceable and user-friendly
Know your consumer rights, and limitations

10. More consumer issues: Google it… or
Google it…

11. Thank you Alexander Vulkanovski @avulkan