1. The Changing Environment
Steve Winnington – Area Director of Marketing

2. Dairymen Want Feed Efficient Trouble Free Cow

3. U.S. Holstein Genetic Trend for NM$ Year of birth
Time Line
Median Annual NM$ + 18 28 61
CDCB Apr. 2017

4. Genomic Predictions Started in 2009 and we have seen:
Increases in the Selection Differential.
Shortening of Generation Interval.
Increased Accuracy (reliability) Over PA.

5. Creating more genetically superior Females
* April 2017 High Ranking Holstein Genomic Tested Females: > GTPI
®TPI is a trademark of Holstein Association USA

6. Creating More Genetically superior females
* April 2017 High Ranking Holstein Genomic Tested Females: > +883 GNM$

7. No Other Source Compares
TPI Dominance:
No Other Source Compares
WWS claims 72% of the Top 25 TPI sires
and more than 50% of the Top 100!

8. Top 100 TPI Proven Sires Over Time
Well other people agreed with you…We developed this word cloud by asking some of your distributors from around the world what World Wide Sires Stands for and here is what they said…
Time-tested
Professional
Great People
Globally Known
Quality
Commitment
Integrity
Loyal
Genetics
These are their words, not mine

9. Your #1 Source for Elite TPI
WWS is home to 9 of the top 10 TPI Breed Leaders,11 of the top 15, and 31 of the top 50!
MONTROSS
+2744 #1
YODER
+2673 #2
SUPERSIRE
+2603 #3
REFLECTOR
+2590 #5
KINGBOY
+2567 #6
BOB
+2564 #7
ROOKIE
+2555 #8
MAYFLOWER
+2555 #9
MORGAN
+2552
#10

11. Proven Leaders By Design Not Chance
Top 100 TPI & NM$ Sires
Source: HA USA, April 2017
* AG, SS, Genervations
* Not official. Does not account for PTAT REL

12. Genomics For Future Success

13. The Male Side of the Equation
7HO8081 PLANET Born March 2003
The Male Side of the Equation
7HO10721 BOOKEM Born Feb. 2009
7HO11477 MCCUTCHEN Born Nov. 2010
7HO12198 KINGBOY Born Oct. 2012
507H12787 KING ROYAL Born: May 2015
507H12787 KING ROYAL Sons

14. Example from the SSI ART program
Seagull-Bay Oman Mirror-ET Born: November 2004
Example from the SSI ART program
4 ½ Years
Roylane Shot Mindy 2079-ET Born: May 2009
2 ¾ Years
S-S-I Bookem Modesto 7269-ET Born: March 2011
1 ¾ Years
DAM S-S-I Supersire Miri 8679-ET Born: December 2012
1 ½ Years
S-S-I MONT ET Born: May 2014
(dam of 507HO13597 PINNACLE & full sis to JEDI & JETT)
S-S-I HEINZ ET
Born: November 2015
1 ½ Years

15. Genomic Greats For Future Success
Top 200 TPI Genomic Young Sires
Source: HA USA, April 2017 (Top 200 TPI Genomic Young Bulls: Semen Status is Genomic with no daughters in their proofs for Production or Type)
* AG, SS, Genervations

16. Genomic Greats For Future Success
Top 25 TPI Genomic Young Sires
WWS is home to 23 of the top 25 TPI Genomic Young Sires!
Source: HA USA, April 2017
* AG, SS, Genervations

17. >2800 TPI Genomic tested bulls born since 1/1/2014

18. Genomic Selection Impact on Production Traits
Seven years after the introduction of genomic selection in the United States, it is now possible to evaluate the impact of this technology on the population.
Genetic gains Per year for Milk, Fat Yield & Protein Yield
©2016 by National Academy of Sciences
Adriana García-Ruiz et al. PNAS 2016;113:E3995-E4004

19. Only possible if we have
Good Records.
Proper Environment
Good Health.
Proper Management.

20. Dairy Management
Services are designed to address the other key factor to animal performance.
WMS – corrective mating and Inbreeding
Better management yields higher than estimated performance.
Get more results (value) out of the Genetics.
Poorer management limits the Genetic Expression. (Expected Results)

21. Better managed herds get more value from Genetics.
640 Below Average
960 Above Average
480
Bottom 20%
800 Average
1,120
Top 20%

22. The Breeding Revolution

23. The Evolution of the Dairy Industry

24. The Revolution of the Dairy Industry

25. More Efficient Cows and Farmers !!!
Dairy cows will produce more kg of components, for a longer time, will be healthier, more fertile and more feed efficient
Dairymen are becoming entrepreneurs and managers. They need to manage bigger teams of people who can control the reproduction of more efficient and higher producing cows
Genetic Progress
Management Progress

26. The Revolution of the AI industry
The convergence of major technological breakthroughs that appeared in the last decade is accelerating the revolution of the breeding industry.
Sorted Semen
Cloud Based Apps
Heat Detection Sensors
Genomics
IVF
Robotics

27. The Revolution of the AI industry
WWS and its owners & partners are active players in this revolution
Genomics
Designer CRM
Sorted Semen
Heat Detection
WWS Breeding Revolution
ART/PEAK
Female Programs
Dairy Mgt & Training
Strategic Breeding Solutions

28. The WWS Breeding Revolution
New Genetic Audit Capabilities allow to
Change the Conversation!
It’s not just about our bulls… It’s about the customer’s herd first !
Not just a parent average audit anymore….
Correlate herd’s phenotypic data with genetics used on farm
Ability to segment the herd with great flexibility and define specific breeding strategies and levels for each segment
Data imports and Data Reporting strongly improved to facilitate a new conversation with the dairyman.
Best estimate of inbreeding levels & recessive management

30. Genetics Impacting Health
5,000 dairy in Northern Nevada Comparing cows
PTA Productive Life (PL)
PL Avg.
Fresh
Abort
DNB
Sold
Died
Injury
Lame
Mastitis
Low PL Cows
-0.7
1,421
281
479
568
185 39
243
774
High PL Cows
2.5
1,470
134
148
152 36 18 77
230
Example of some of the genetic tools to use for ongoing monitoring

32. Dairymen Want Feed Efficient Trouble Free Cow

33. Thank You!