2. Pertemuan 08 Final Project Presentation
Matakuliah : fotografi 2
Tahun : 2010
Pertemuan 08 Final Project Presentation

3. Ad Campaign
The goal of this assignment is to create a sucessful advertising campaign or a social interest event
This assignment is structured primarily to demonstrate students technical ablility to manipulate artifical light and to create a sell-able advertising of a product or a social related event
This assignment will be judged by lecturers from different academic teaching background (DKV , Typo , Desktop Dll)
Bina Nusantara University

4. Requirements - Ad Campaign
Submit the following materials in regard to the assignment
Presentation (Soft copy)
- A presentation cd using any presentation software (Recommended software PPT , Director , Flash) – make sure the presentation is in an executable format. exe or pps)
Hard Copy
- 1 final print of the finished ad
- 2 applied examples of the ad (Eg. Banners , posters , magazine ads , newspaper ads , packaging dll)
Bina Nusantara University

5. Contents of project presentation
- Product Selection
- Target market
- Concept
- Research material
- Competitor analysis (visual only)
- Brainstorming & Rough Sketch
Bina Nusantara University

6. Contoh karya mahasiswa. (Copyright)
Final Project
Fotografi II
(Advertising Campaign)
Bina Nusantara University

7. Ad Campaign Oleh : Ad Campaign Loren / 03PAU / 0600654193
Ipsum / 03 PAU /

8. Product Selection
Loren ipsum

9. Target Demography
Loren ipsum

10. Concept
Loren ipsum
Bina Nusantara University

11. Research Materials
Loren ipsum
Bina Nusantara University

12. Research Kompetitor

13. Visual Sketch
Loren ipsum

14. Lighting Refrence

15. Assistensi session
Input dari dosen

16. Visual Analysis
6 Qualites of light

17. Lighting Diagram

18. List Of Props
- Loren Ipsum

19. List Of Props
- Loren Ipsum

20. Exposure Data
Shutter Speed :
Aperture :
Film Asa :

21. Test Shoot 01

22. Analysis of Test Shoot 1
- Loren Ipsum

23. Final Output Original

24. Final Ad

25. - Pictures of magazine ad , bannes dll
Ad application
- Pictures of magazine ad , bannes dll
Bina Nusantara University