1. Maximising Your Market Asset
Magdalena Kwiatek
Market and Estates Officer

2. Stevenage Indoor Market
The Market is operated by local authority and was opened in 1973 following a closure of the outdoor market.
The rebranding took place in 2012.
Before
After
134 stalls with 110 occupied units offering wide variety of goods and services.

3. Collaboration Collaborative project with The Valley School Schools
WENTA
Schools
Job Centre
Charities
Market Traders Association (MTA)
College

4. Digital Advertising Website www.stevenageindoormarket.co.uk
Social Networking Websites
SBC website and social profiles
Local Newspaper Digital Leader Board
Estate Agent Website –
Right Move
Website
Gallery
Traders
Google Analytics
Virtual Tour with interactive skin
Facebook page
Paid advertising
Regular updates

5. New Trader Recruitment
New Trader Promotion
Business Plan
Financial check
3 Month Interview
Licence of Occupation and Taster Days from NMTF (National Market Traders Federation)

6. Events Easter Love Your Local Market Armed Forces Day Macmillan Day
Small Business Saturday
Christmas

7. Other Activity Healthy Start scheme 15 ft banners in Town Centre
‘Open’ neon signs
Sponsoring (Stevenage Day, dance group)
1 minute TV adverts
£1000 voucher give-aways twice a year
Treasure Hunt with guaranteed prize
Leaflets and posters
Trader’s Newsletter
Market biodegradable bags
Aisle signage
Promotional stall in Town Centre
Santa’s Grotto

8. Future Plans? Chalk spray adverts Audio Adverts
Digital Display Board in Town Centre

9. Thank you