1. Steinhoff Hungary Holding

2. The manufacturer of high-quality leather sets
Founded in 1990
Employees: 445
Plan:
Turnover: 39 Mio Euro
38 ,000 sets

4. Share of market Sales of leather sets In Hungary: 50%
In Germany: no data

5. Competitors:
In Hungary:
ADA
Sitform
In Europe:
Elastoform
WECO

6. Targets: To transform the production profile
Linea Italia, Havanna, Loft
products with higher profit percentage
To engage international designers
To bring services to a higher level
fast communication (English, German, French)
Human Resources:
to train the management
to introduce the personal efficiency appraisal system
Improving the quality
to reduce the rate of complaints to 2% by using internal feedback and statistics

7. Targets: Individual service Professional advising
Creation of emotional connections
Dynamic sales increase
with optimal profit

8. Klose Mobi Rt. Founded in 1989 Number of employees: 287
Planned turnover: 6 Mio Euro

9. Activities:
Dining sets
Chairs
Tables
Upholstery

10. The biggest customers:
Germany
Bruno Steinhoff GmbH
Chair meets table GmbH
Villeroy & Boch AG.
Belgium
N.V. De Boiserie Desamps co.
On the domestic market:
Kanizsa Trend Kft.
DOMUS Lánc
Galéria Kft
SZKIV Impala Kft.

11. Targets: To increase the return of sales with 10% in every year in the
next 3 years
To increase the market share on the domestic and the export territories

12. Ukraine Founded in Number of employees UPD 120 LUC 80
Planned turnover:
UPD
LUC
Market share in Ukraine: %

13. The most important customers:
In Ukraine:
Ponyeck
Harkiv
Kyiv
Export:
Chisinau - Moldavia
New York - USA

14. Targets: Manufacturing furniture for the customers’ expectation
Achieve a market share of 30-50%
by improving new models
by searching for new trends
Establish quality according to the European standards.

15. Steinhoff Hungary Holding - the next 3 years