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Steinhoff Hungary Holding
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The manufacturer of high-quality leather sets
Founded in 1990 Employees: 445 Plan: Turnover: 39 Mio Euro 38 ,000 sets
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Share of market Sales of leather sets In Hungary: 50%
In Germany: no data
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Competitors: In Hungary: ADA Sitform In Europe: Elastoform WECO
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Targets: To transform the production profile
Linea Italia, Havanna, Loft products with higher profit percentage To engage international designers To bring services to a higher level fast communication (English, German, French) Human Resources: to train the management to introduce the personal efficiency appraisal system Improving the quality to reduce the rate of complaints to 2% by using internal feedback and statistics
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Targets: Individual service Professional advising
Creation of emotional connections Dynamic sales increase with optimal profit
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Klose Mobi Rt. Founded in 1989 Number of employees: 287
Planned turnover: 6 Mio Euro
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Activities: Dining sets Chairs Tables Upholstery
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The biggest customers:
Germany Bruno Steinhoff GmbH Chair meets table GmbH Villeroy & Boch AG. Belgium N.V. De Boiserie Desamps co. On the domestic market: Kanizsa Trend Kft. DOMUS Lánc Galéria Kft SZKIV Impala Kft.
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Targets: To increase the return of sales with 10% in every year in the
next 3 years To increase the market share on the domestic and the export territories
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Ukraine Founded in Number of employees UPD 120 LUC 80
Planned turnover: UPD LUC Market share in Ukraine: %
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The most important customers:
In Ukraine: Ponyeck Harkiv Kyiv Export: Chisinau - Moldavia New York - USA
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Targets: Manufacturing furniture for the customers’ expectation
Achieve a market share of 30-50% by improving new models by searching for new trends Establish quality according to the European standards.
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Steinhoff Hungary Holding - the next 3 years
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