1. 海尔集团

2. Content outline ： 1、 Company profile 2、The company introduced CEO
3、 Company industry
4、The products of the company
5、 How to promote Haier products
6、The modes of transport
7、Haier washing machine questionnaire

3. Company profile
Haier Group is a leading global set of home appliance solutions provider and virtual-real fusion distributors. The company was founded in Qingdao in Since the venture, Haier adhere to the user demand as the center of the innovation system to drive the sustainable and healthy development of enterprises, from an insolvent, was on the verge of collapse of the collective small plant development to become the world's largest household appliance manufacturers.

4. On 2011, Haier Group global turnover of yuan,17 countries in the world with more than employees, Haier users around the world more than 100 countries and regions. In the domain of white home appliance, Haier is the world's leading brand of white goods. Haier Group holds a number of consumer life brand. Which, according to the statistics of Haier brand, has won for three consecutive years the world's largest sales of household appliances brand (data source: Euromonitor International Euromonitor ).

5. In the era of Internet, Haier build open innovation system to support the brand and market development, as of 2011, has declared12318 patents, or8350 authorized patents; cumulative reported77 international standard proposal, of which 27 have been published and implemented, is China's patent applications and submit to international standards of the largest home appliance enterprises. In the global domain of white home appliance, Haier is growing as the industry leader and regulators.

6. Haier Group CEO
Zhang Ruimin, Shandong, Laizhou, a senior economist, University of Science and Technology of China master of business administration, the Haier Group party secretary, the chairman of the board of directors, chief executive officer. Zhang Ruimin is the founder of Haier Group, the sixteen session of the seventeen CPC Central Committee, alternate member.

7. On 1984, Zhang Ruimin from Qingdao City, former home appliance company manager as the Qingdao Refrigerator General factory. He established the "famous brand strategy", and lead the staff to seize opportunity, accelerate development, created from scratch, from small to large, from weak to strong development of a miracle. In 26 years, Haier Group has grown from a deficit of yuan collective small plant, become the2007 global turnover of yuan of China home appliances brand, and in the world and gained high reputation. In 2008March, Haier capped second times by England" Financial Times" named "China's top ten world-class brand".

8. Haier motto The essence of management is not known, but action
Forever, trembling with fear, always to be very careful attitude
A journey of a thousand miles begins with a single step, the world famous brand in the
Do not discount the quality, the service does not discount, credit.
Capital is a boat, the brand is sail, business is the people, culture is the soul
To seek truth from facts, is to change the mindset problem
Dare to seek truth from facts, is the problem of improving the ideological realm

9. Haier industry White electric products
Digital and personal products group
The whole kitchen
Residential
Home appliances

10. White electric products
As the world's largest white goods group, Haier 's goal is to provide global consumers to enjoy better living life and provide the perfect solution. In order to achieve the global commitment to consumers, Haier white group relies on own refrigerator, air-conditioner, washing machine, water heater, kitchen electric products such as white goods, continuously for consumers around the world to create the new life experience and wonderful life style.

11. Digital and personal products group
Haier digital and personal products group Haier Group to implement the brand strategy of globalization is one of the pillar industries. Haier digital and personal products group line across the appliance, computer and mobile phone and other fields, is currently the only television big screen, can cover all computer screen and small screen mobile phone manufacturers. By taking the family as the unit of the web end solutions to help users to achieve the Intelligent Cloud Television Center for computer, mobile phone, home appliances, interconnection control, interactive, in order to bring the novel and unique personalized video entertainment intelligent home furnishing life solutions, realized the consumers for high quality living the dream.

12. The whole kitchen
Qingdao Haier galley equipment limited company in 1996October started to develop, put into operation in September1997, mainly engaged in the development, production and sales of cabinets and integration of Haier household appliances for the market to provide high-quality kitchen overall, investment yuan to build a world-class, Asia's leading digital production base, in the domestic first proposed the" one cabinet appliances, a service station satisfaction" sales philosophy, known as "the Chinese kitchen bathroom industry leader"

13. Residential
Haier estate adhering to the "creation of resources, reputation as a global" Haier spirit, through the" product innovation, create value, to create a system" strategic approach, and strive to achieve " tamp foundation, integrated innovation, speed rise " development strategy. 2009Haier estate continuous implementation of fast development, has become the strong cavalcade Haier estate in2011" China top 100 real estate enterprise thirty-sixth", the growth of TOP10second, for four consecutive years won the Chinese real estate enterprises, won the "2010China estate Lu leader" first name, in Chinese real estate brand value second in North China area.

14. Home appliances
The scope of business environment, the kitchen, personal care in three areas, including the vacuum cleaner, induction cooker, rice cookers, electric pressure cooker, microwave oven, soya-bean milk machine, water machine, hanging ironing machine such as the 14 major categories of more than 200products, fully meet the diverse needs of customers, to provide users with the various forms of life quality solution, the rapid development of the Haier home appliances is committed to the growth of the industry the first brand of high-end home appliances!

15. Haier products

16. haier refrigerator

18. Product technology
1、 Break the traditional refrigerator two district pattern multi zone precise temperature control
Food temperature preservation requirements vary. Haier refrigerator precision control area technology, can be different according to different storage temperature food positioned on each temperature area, according to need to be able to control temperature precisely, accurate fresh smell.

19. 2、Induction of Vc from fresh fresh fresh
A general refrigerator storage vegetable & fruit usually encounter water and nutrient loss, perishable. Haier refrigerator unique Vc induced preservation technology, sustained release induced by Vc preservation factor can neutralize the vegetable & fruit due to respiration releases ethylene gas, reduce the loss of the nutrient components of fresh vegetable & fruit, more durable.
3、Air frost free technology to achieve the best preservation effect
Haier high-end refrigerators using advanced fully air cooling technology, so that the refrigerator each corner can rapid and uniform cooling, without defrosting; air through the multiplexer controlled precision air duct system, seal water in skin, does not destroy nutrients, achieve the best preservation effect

20. 4、The utility is convenient science and technology industry's first007Technology
A general refrigerator storage of frozen meat is often very hard, after thawing nutrition with blood flow lost. Haier refrigerator has a 007fresh frozen zone, fresh meat into, open -18° C cryogenic frozen, not the loss of nutrition juice. Food frozen after appearing, automatically transferred to -7° C thermostatic preservation, without thawing readily cut. .

21. Protection measures notice Refrigerator placed.
Refrigerator placed position is chosen should avoid direct sunlight, good ventilation, and the wall to keep at a distance, to facilitate the operation of refrigerators produced heat can circulate
Check the tightness.
Always check the refrigerator seal , if the deformation will affect the degree of closure, dovetail, caused by cold air leakage, thereby increasing the power consumption. If the distortion is serious, should be timely repair replacement

22. In addition to regular cream.
The refrigerator is used for a period of time, will produce some frost, if not regularly defrosting, it will influence the refrigeration effect, and power consumption will also increase, even easy damage of compressor. Therefore, whenever see frost thickness more than 7cm, it should be for defrosting
Reduce the time of opening door.
Whenever you open a door, there will be air conditioning heat exposed, invasion, so it must be running again refrigeration compressor. So as far as possible once took the diverse needs of ingredients, and must act quickly, a box door also do not pull too much angle, as far as possible to reduce the loss of cold air.

23. Haier washing machine
According to the latest consumer survey data shows: Haier washing machine current brand attention reached 48.7%, ranking first in all brand; in the one or two, three level of market and the lock channel in Dalian, Haier washing machine are top, a market share of nearly40%, all this comes from Haier washing machine to be consistent from beginning to end consumers attention.

24. Haier washing machine introduction
The world as the only one available at the same time scale production of Asian wave wheel, European roller, America stirring type and double power washing machine of professional production enterprises, Haier washing machine has twenty-six series, more than 6000 varieties, annual production capacity of units, annual sales volume, sales are up, is the most steady development, the most competitive brand of washing machine, known as China's washing machine industry leader. In September 1, 2005, by the State Quality Inspection Administration and the Chinese famous brand strategy promotion committee jointly organized the first Chinese world famous brand product is announced, Haier washing machine successfully selected for China to create the first world famous brand of washing machine.

25. The technology of washing machine:
V6steam ironing technology ease fold reduction elastic
With the development of science and technology, drying technology development. Haier washing machine technology innovation, following the wind drying, hot air drying, drying steam three generation technology of the new generation of V6 steam ironing technology, smooth folds, restore elasticity, completely solve the traditional drying method takes too much time, not all, drying clothes damage and other problems, intimate care of your life.

26. " Zero carbon core" static frequency low carbon life
Haier washing machine combined with GE 's first " zero carbon core" frequency conversion technology, realize the drive and motor structure technical innovation, into the revolutionary zero carbon conversion era, by outer driving upgrades for the inner drive, efficient washing, energy efficiency and carbon reduction, bring natural quiet green low carbon life.
Constant power technology360 °uniform clean
Haier united world home appliance giant fisherand common R & D uniform power washing machine, to subvert the traditional horizontal vortex type washing mode, innovation of tumbling washing mode, even deep fiber, water, winding prevention, low wear, initiated the new era of uniformly washing washing machine industry.

27. How to promote Haier products
1、 Haier Group brand value
2、 the development history of Haier refrigerator
3、 EER value of Haier refrigerator
4、 Haier refrigerator configuration
5、 Haier refrigerator products after sale service
6、 at the same time we must grasp the related knowledge of other brand refrigerator

28. Modes of transport
The haier refrigerator belongs to large objects so we can use the railroad and highway transportation .
Raliway transportation
1) Transport capacity
2) Running speed
3) low transportation cost
4) transport often is good
5) with low energy consumption
6) good generality
Highway transportation
1) Flexibility, strong adaptability
2) Can realize the" door to door" direct transportation
3) In the mid or short-distance transport, delivery speed