1. Smarter Marketing with Student Manager
Become a "smarketer" (smarter marketer) with Student Manager 

2. To be covered: Marketing musts
Student Manager resources to support your marketing decisions
Codes
Tools to help you capture and evaluate marketing efforts
ZIP radius
Mapping
Top dog and other statistical reports

3. To be covered (con’t): ACEweb Actions: Updating Codes
Mobile Friendly (RWD)
Design Makeovers
Use all appropriate ACEweb Tools

4. NOTE: You have Resources:
Webinar Archive: Marketing Tab
( two dozen webinars)
General Resources:

5. Do you know your customers?

6. Focus on your customers!

7. Plow your
own ground first
Remember Pareto
( 80/20 Rule )

8. How often are you in touch with your customers?

9. CRM Tracking

10. Include Testimonials

11. More tips
Know your top dogs and mark them in the database with popup comments
Pay-per-click marketing and social networking might be good marketing class projects
Be on the lookout for opportunities to spread the word!

12. Put all your eggs in one basket
Keep all your mailing lists in one place –
Student Manager!

13. Codes, codes, codes!

14. Codes, codes, codes!
Code all that you want…
Use all that you code

15. Codes, codes, codes! Regularly Review Codes
Deactivate unused/irrelevant
Add new ones
Use Clean up Tools
Get the Coding Tips White Paper

16. Do you know your customers?
Source
How did they hear about you

17. Do you know your customers?

18. Do you know your customers?
Interest Codes
Add as many as you need!

19. Why focus on interest codes
Suggest likely courses to students
Interest
What are they interested in?
THIS is what allows you to target customers

20. Birthdays? To Do or Not to Do?
Sensitive Data
Birth YEAR?
Use 01/01 for MM/DD

21. Drive people to your website!
Use your URL on EVERYTHING! (including bling)
Put the URL on every catalog page
Put URL in your confirmation
Replace hold music with a recorded message that yes, gives your URL
Hold contests (offer discounts)
Link to your social media sites
Invest in Snail Mail to promote URL

22. Work your ACEweb ! ! !

23. Pay Attention to your Web Pages!
Be a Secret Shopper ! !

24. (Not-so) Secret Shopper
To see John Jones, and what
John Jones buys,
You must see John Jones
Through John Jone's Eyes

25. Pay Attention to your Web Pages!
Be a Secret Shopper ! !
Thin/Clean up Interest Code Options
Are your pages Mobile Friendly?
( upgrade to RWD Module )
Have your ACEweb Pages been edited to blend in w/ your site?
(get the Web “Makeover” service)
Check out the ACEweb Sandbox (for ideas)

26. Include a map in your Course location Info
You do NOT have to
be a MacGyver,
BUT, some “assembly”
is required

27. Include a map in your location
Type in your location address in Google Search
Click the Share Icon
Choices:
Embed Map ( shows “Thumbnail” type image – Chuck’s Pref)
Short URL ( Opens Google Maps in web page)
Copy the link and Paste it into “Addl ACEweb Info”
For “Short URL”, must add href tags and quotes
<a ref=" >
2) For Embed Map, just paste in your link to “Additional ACEweb Info” ( Google gives you your iframe tags ).

28. Beef up your course descriptions don’t be afraid to use HTML!

29. Add video or images with the new HTML editor

30. Try all the ways ACEweb can display your courses
Explore the ACEweb “Sandbox”

31. Use the ACEweb “Tell a Friend” option

32. Make it easy to use Social Media
(NOTE: you may need to get the updated Course Status page from your ACEware Tech)

33. Don’t forget related & follow up courses (when creating catalog entries)

34. Course Email Reminders Good Customer service brings ‘em back

35. Customize Your Email Reminders

36. Get good at the data analysis available in Student Manager

37. Integrated Statistical Reporting
Statistical Reporting - Analyze program and marketing data to make strategic decisions. Identify top income generating courses, study program growth trends, recognize popular instructors, discover your best promotional investments and more.
Geospatial Marketing - Map customer/prospect locations, and use proximity tools to only send promotions to people in a specific geographic area.
Targeted Marketing - Tools to pinpoint select groups that would be interested in your programs.
Marketing – Return on Investment - Track and evaluate success of your marketing campaigns. Special reports to help you identify what promotions are working for you.

38. Track your data Who To understand who you are serving
Occupation
Interests
What type of program do you offer
What
Professional – focus on employment, job title, interest area
Personal – age, gender, interest area
Help develop a student profile
Where
Demographic
Geographic

39. Integrated Statistical Reporting
Statistical Reporting - Analyze program and marketing data to make strategic decisions. Identify top income generating courses, study program growth trends, recognize popular instructors, discover your best promotional investments and more.
Deadbeat Statistical Reports..
Accounting
Special 1-Reg/1-Line (Deadbeat)
Additional Reports
First Time Enrollee
First Course Registration
LERN Life HistXyr **
Prior Year Growth – Year
Code Analyzer
These are Chuck’s favorites

40. Integrated Statistical Reporting
Statistical Reporting - Analyze program and marketing data to make strategic decisions. Identify top income generating courses, study program growth trends, recognize popular instructors, discover your best promotional investments and more.
Deadbeat Statistical Reports..
Statistics
Names
Demographic Summary
Performance Summary

41. Integrated Statistical Reporting
“Top Dog” reporting
Deadbeat Statistical Reports..
Statistics
Names
Performance Summary
WHO are your best students/firms?

42. Integrated Statistical Reporting
Geospatial Marketing - Map customer/prospect locations, and use proximity tools to only send promotions to people in a specific geographic area.

43. Integrated Statistical Reporting
Marketing – Return on Investment - Track and evaluate success of your marketing campaigns. Special reports to help you identify what promotions are working for you.

44. Integrated Statistical Reporting
The “Bread and Butter” report: Marketing Tracking

45. Targeted Marketing
Use the data Luke….

46. Use the data Luke….
Contact Info
Demographics
Interests
History
Comments
Dates
Amounts

47. Tools

48. Import / Export options

49. Don’t forget about the Email Launcher

50. Cross Pollinate Data from
E-Newsletters

51. NOTE: You have Resources:
Webinar Archive: Marketing Tab
( two dozen webinars)
General Resources:

52. Questions?

53. Next Webinar
Membership Management: Everything you wanted to know… but didn’t know how to ask? July 20th 1:30 pm CDT