1. Introduction to SAP’s Cloud Strategy and SAP Business ByDesign
Peter Lorenz, EVP On-Demand Solutions, Corporate Officer, SAP AG
Notes for content owner:
Slide 6 (and other similar slides): Top box: “ByD as OD suite” needed to be spelled out as “SAP Business ByDesign as an on-demand suite.” Bottom box: Per SAP legal guidelines, I changed “Best service at lowest cost” to “Great service at low cost.”
Slide 7: I was unable to find SAP Career OnDemand or SAP Service On-Demand on the approved names list. I believe that the former is to be launched in 2012; I have no information on the latter. Please determine if it is OK to refer to products that are not yet available.
Slide 11, bottom, reference to SAP Travel and Expenses Management OnDemand: Again, please verify that it’s OK to refer to a product that is not yet available.
Please delete this Box after you’ve made the changes!

2. Customer needs and market trends

3. Definition of cloud Analyst view
While “cloud” was initially used for scalable computing resources offered on demand, it is now used to describe a new model: running, developing, and providing.
Cloud consists of the three layers: SaaS, PaaS, and IaaS.
Software-as-a-Service
Operated by the software vendor
Customer subscribes software usage contract
Vendor
SaaS
Vendor
Platform-as-a-Service
Development environment offered “as-a-service” building applications in a scalable way with low TCD
PaaS
Vendor
Vendor
Infrastructure-as-a-Service
Computer infrastructure “as-a-service,” billed on a utility basis and by consumption
Typically a virtualized environment
IaaS
Vendor

4. Market trends Hybrid business solutions and networks are becoming the norm
Companies will choose services
For different purposes
From both public and private clouds
Integrated with on-premise solutions
Openness and ecosystem strength will be key success factors for providers
Orchestration of hybrid solution landscapes will become key
Partner cloud
Public cloud
Private cloud
OD is reality ... But OnPremise as well
Public –Private
Not contradictory
World goes Hybrid
Companies leverage the Cloud for different purposes
SAP pieces fit together
SAP helps to orchstrate this
Openess
companies seek on demand solutions to complement their existing investment
Local/on-premise

5. SAP’s on-demand solutions and cloud strategy

6. Our strategy for success Four key areas of innovation and investment
New Ways to Sell and Buy
Co-innovation and Ecosystem
Resellers
Solution partners
Service partners
SAP Store at the core of an e-channel for SAP
Consistent E2E experience
Cloud Ops. and Infrastructure
On-Demand Solutions
SAP Business ByDesign as an on-demand suite
LOB solutions
Analytics; collaboration
In-memory ready cloud
Great service at low cost
Global – 24x7
Classic View
IaaS
PaaS
SaaS
Cloud solutions that deliver superior business value: Suite or LoB
Extending solution and market reach through Co-innovation & Ecosystem
New ways to sell & buy through web-based evaluation and buying process
Highly scalable, secure and performing on demand operations & infrastructure
Creates the Cloud Effect – Exponential

7. Comprehensive on-demand portfolio Seamlessly integrated for a hybrid world
Companies
Departments/LoB
People
SAP Business ByDesign
SAP Sales
OnDemand
SAP Travel OnDemand
SAP BusinessObjects BI
OnDemand
Target Groups for OnDemand Solutions
Companies, Departments, People
Characteristics as common requirements for OnDemand solutions
Shared for different target groups
Potential different focus demands per solution (e.g. partner enablement more on companies/departments)?
SAP Business ByDesign for subsidiaries
SAP Career OnDemand
SAP Service OnDemand
SAP Streamwork
SAP Business ByDesign-based partner solutions
SAP Carbon Impact OnDemand
SAP Sourcing OnDemand

8. Comprehensive on-demand portfolio SAP Business ByDesign solution – a complete suite
35 end-to-end business processes
Intuitive user experience
Target architecture and TCO ready for volume
Strong customer momentum
Key releases in 2011
FP2.6 – new countries and SAP ByDesign Studio
FP3.0 – functionality enhancements, new countries, and SAP ByDesign Studio enhancements
SAP Business ByDesign as a platform for other on-demand solutions
Key partnerships around SME and subsidiaries
Key Solution Facts
Full OnDemand Suite
Comprehensive & innovative business capabilities
User centric Design
Multi Channel access to ByD platform: Browser/RIA Client; Mobile; Office; WebServices
InMemory Analytics
Multi Tenancy
Extensibility & Adaptability
Partner SDK
SOA Architecture

9. SAP Business ByDesign for subsidiaries and business networks
SAP´s 400 premier customers have 143,000 subsidiaries
Headquarters
Customer
Supplier
Third party
Integration hub
Needs of headquarters and subsidiaries
Process efficiency and innovation
Meet compliance standards
Local flexibility
Low deployment and implementation costs
Packaged integration scenarios with SAP Business Suite
“Pieces fit”
Scenarios: financials; logistics
Support down until R/3 4.6C
Templated configuration for ease of implementation and standardization
The right partners to implement and scale
Delivering solutions for business networks allows SAP to serve its installed customer base with new on demand offerings
We are in close cooperation with 40 Large Enterprise customers about
subsidiary scenarios
business network scenarios

10. SAP’s on-demand solutions SAP Business ByDesign application platform
SAP Business ByDesign is built on a platform for on-demand applications
The platform ensures consistency, efficiency, and ease of integration for solutions
Additional on-demand solutions use the platform
SAP Sales OnDemand as the first LoB on-demand solution
Joint fundament – technology platform and cloud operations
Partner solutions will use this platform as well
SAP cloud/operations
On-demand technology platform
SAP Business ByDesign application platform
SAP Business ByDesign content
| SAP Sales OnDemand
SAP Sales OnDemand content
...
SaaS
PaaS
IaaS
Synergien zwischen Bestandgeschäft
Weiter vorn hat man über Orchestration gesprochen. Wenn man genauer hinschaut, dann konkuruieren heute Netzwerke miteinander. Vele kleine Player in diesen Netzwerken haben Probleme in diesen Netzwerken mitzuspielen.
Wir sprechen aktuell schon mit 40 LE Customers
Großer Bedarf für die SME Lösungen
Guter Marktzugang für die SAP

11. Cloud-driven solution innovation SAP Sales OnDemand solution
User experience
Designed for salespeople and the way they work to immediately improve their productivity
Sales efficiency
Relevant information is provided by a feed concept to faster connect and enable collaboration
Purpose-built collaboration solution
Mobility
Mobile apps to inform you wherever you are
Customer co-innovation in design and development
Ramp-up in first quarter of 2011
Next solution:
SAP Travel and Expense Management OnDemand

12. Our strategy for success Four key areas of innovation and investment
New Ways to Sell and Buy
Co-innovation and Ecosystem
Resellers
Solution partners
Service partners
SAP Store at the core of an e-channel for SAP
Consistent E2E experience
Cloud Ops. and Infrastructure
On-Demand Solutions
SAP Business ByDesign as an on-demand suite
LOB solutions
Analytics; collaboration
In-memory ready cloud
Great service at Low cost
Global – 24x7
Classic View
IaaS
PaaS
SaaS
Cloud solutions that deliver superior business value: Suite or LoB
Extending solution and market reach through Co-innovation & Ecosystem
New ways to sell & buy through web-based evaluation and buying process
Highly scalable, secure and performing on demand operations & infrastructure
Creates the Cloud Effect – Exponential

13. SAP Business ByDesign platform
Co-innovation with partners Example: SAP Business ByDesign solution program
Build a vibrant partner ecosystem ‒ current: 50 resellers; 15 solution partners (pipeline: hundreds)
Increase solution reach with additional functionality
Different extensibility use cases
2010: Concept validation with partners
2011: Platform developer service
Development/test environments
SAP Business ByDesign Studio SDK
Further services
SAP Business ByDesign platform
Mashups
Integrated software and services
Add-on solutions
Forms and reports
(Micro) vertical solutions
Solution reach

14. Our featured co-speaker
Eric Renouard Executive Director
Global SAP Technology

15. Accenture/SAP Business ByDesign Overall partnership and roadmap
2010
2011
Start up
Strategy/ market position
Build base capabilities
Micro industry solutions
Industrialize
Enablement
Global training
Center of excellence
Deep-dive workshops
SAP Business ByDesign center of excellence
Global training across centers
Go-to-market
Large enterprise (LE) subsidiaries
LE subsidiary business case
Joint go-to-market activities
First pilot implementation
Solution development
Micro-industry and LE subsidiary solutions
Add-on solutions for SAP Business ByDesign
Add-ons for app store launch
Industry template on SAP Business ByDesign
More than 30,900 SAP-trained resources
Leading service partner in SaaS with more than 1,000 resources, 250 implementations, and more than 100 clients

16. Our strategy for success Four key areas of innovation and investment
New Ways to Sell and Buy
Co-innovation and Ecosystem
Resellers
Solution partners
Service partners
SAP Store at the core of an e-channel for SAP
Consistent E2E experience
Cloud Ops. and Infrastructure
On-Demand Solutions
SAP Business ByDesign as an on-demand suite
LOB solutions
Analytics; collaboration
In-memory ready cloud
Great service at low cost
Global – 24x7
Classic View
IaaS
PaaS
SaaS
Cloud solutions that deliver superior business value: Suite or LoB
Extending solution and market reach through Co-innovation & Ecosystem
New ways to sell & buy through web-based evaluation and buying process
Highly scalable, secure and performing on demand operations & infrastructure
Creates the Cloud Effect – Exponential

17. Complete on-demand lifecycle How it all adds up …
Solution partner
Customer
Commercial platform
Community
Application
platform
(PaaS)
Solutions and
services (SaaS)
Add-ons
Billing and collection
Consume remote
services
Integrate remote
Publish
Cloud computing infrastructure
On-demand lifecycle management and operations
External Web services
Core
Edge
Build
Certify and publish
Use
Sell and deploy
| Sales OnDemand
Find and subscribe
Core solutions
Pay and usage

19. Our strategy for success Four key areas of innovation and investment
New Ways to Sell and Buy
Co-innovation and Ecosystem
Resellers
Solution partners
Service partners
SAP Store at the core of an e-channel for SAP
Consistent E2E experience
Cloud Ops. and Infrastructure
On-Demand Solutions
SAP Business ByDesign as an on-demand suite
LOB solutions
Analytics; collaboration
In-memory ready cloud
Great service at low cost
Global – 24x7
Classic View
IaaS
PaaS
SaaS
Cloud solutions that deliver superior business value: Suite or LoB
Extending solution and market reach through Co-innovation & Ecosystem
New ways to sell & buy through web-based evaluation and buying process
Highly scalable, secure and performing on demand operations & infrastructure
Creates the Cloud Effect – Exponential

20. Cloud operations and infrastructure Continuous investment into SAP cloud
Highest compliance standards
ISO 27001, SAS 70 Type II, ISAE certificate
Strict security mechanisms including physical security using biometrics, video surveillance, and sensors
SAP data centers
SAP data center location in Germany
U.S. data center to open in Q2 2011
APA in preparation
Scalability and in-memory ready
Scalable operations through full multitenancy enablement
Latest blade technology with 144 GB – 2 TB main memory
In-memory database will further improve performance and reduce cost
Integration with service backbone
Continuous, proactive monitoring
SAP support network
ISO certification
SAS 70 Type II certification
Energy efficiency certificate
“Premium Standard Data Center"
ISAE 3402 is a new standard such as SAS 70 Type II
High performance cloud infrastructure
No Bottlenecks – Scales
Dynamic Resource Allocation
Blade based
High Availability
“Farming Concept”
Clusters per Geography / Time Zones
Automated lifecycle & system management
7x24 hours Application Management & Support
Commercial infrastructure
SAS 70 Part II certified

21. Thank you!
Contact information:
Peter Lorenz
EVP OnDemand Solutions
Corporate Officer, SAP AG