2. Zero to Cloud in Hours using Enterprise Manager 12c
Shailesh Dwivedi
Director Product Management

3. Program Agenda Enterprise Cloud Oracle’s Cloud Management Solution
How it enables “Zero to Cloud”
OSC Case Study

4. Total Cloud Control Self-Service IT | Simple and Automated |
So what we exactly we mean by a complete, integrated and business-driven cloud management solution?
There are three key aspects of Oracle Enterprise Manager 12c that help accomplish this:
Complete Cloud Lifecycle Solution
To start with, Oracle Enterprise Manager 12c contains solutions to manage all phases of building, managing, and consuming an enterprise cloud. Using Oracle Enterprise manager 12c you can build and manage a rich catalog of cloud services – whether it is Infrastructure-as-a-Service, Database-as-a-Service, or Platform-as-a-Service , all from a single product.
Integrated Cloud Stack Management
Secondly, Oracle Enterprise Manager 12c enables integrated management of the entire cloud stack – all the way from application to disk. Oracle Enterprise Manager 12c therefore eliminates much of the integration pains and costs that customers would have to otherwise incur by trying to create a cloud environment by integrating multiple point solutions.   
Business-Driven Clouds
Finally, Oracle Enterprise Manager 12c enables creation of application-aware and business-driven clouds that has deep insight into applications, business services and transactions. Applications – whether they are packaged or home grown – power your businesses and therefore it is critical that an enterprise Cloud platform is not only able to run these applications but also has deep business insight and visibility. As the leading provider of business applications and the middleware that many of your custom applications are built on top of, we in Oracle are able to offer you a cloud solution that is optimized for business services.
Complete Cloud Lifecycle Management
Integrated Cloud Stack Management
Business-Driven Application Management
Self-Service IT |
Simple and Automated |
Business Driven

5. Enterprise Cloud: What it is, What it is NOT
Enterprise Cloud is…
Enterprise Cloud Is NOT…
Transformation of IT through consolidation, standardization, and automation
Covers the breadth and depth of the data center
Physical and virtual systems
IaaS, PaaS, applications, business process and activities
Runs mission critical applications
Must reduce cost and complexity, deliver better QoS
Vanilla IaaS that just allows users to spin VMs on demand
Has no understanding of application
Can't run mission critical applications or requires them to be re-coded
Requires a complex maze of tools and an army of support staff

6. One Cloud solution does not fit all
How can I deploy my Java App and manage its runtime
I need a bunch of Linux hosts for my Financial Simulation
I just need a database Schema
I need to clone my Database for Functional testing
How can I deploy my E-Business Suite environment for testing? 6

7. Broadest, Most Complete Range of Enterprise Services
Self-Service Access, Metering and Chargeback, Policy Based Elasticity DB
Database Cloud
OVM, Sparc containers and LDOMs VM
App 1
App 2
App3
Java Platform
Any physical or virtual platform
Any physical or virtual platform
Infrastructure-as-a-Service (IaaS)
Database-as-a-Service (DBaaS)
Java Platform -as-a-Service (JPaaS)
Increasing Enterprise Value 7

8. Complete Cloud Lifecycle Management
1. Plan & Setup the Cloud
Capacity & consolidation planning
Asset discovery
Bare-metal provisioning
Policy setup
4. Meter, Charge, Optimize
Metering resource utilization
Chargeback/Showback
Optimize performance, capacity, QoS
Applications and
Business Services
Platform as a Service
DBaaS
MWaaS
Infrastructure as a Service
3. Manage & Monitor the Cloud
Auto-scaling
Full stack management
End-user, business-level, app monitoring
Our solution is designed to give you a unified and complete solution that deals with the breadth and depth of your enterprise. It offers you a guide path to setup, consume, and manage cloud services and is particularly optimized for Oracle products.
Plan and Set up:
Identify all IT assets
Decide apps, cost models, policies, roles…
Consolidation planning (P2V, P2E, DB, App..)
Setup infrastructure…
Setup shared services (IaaS, DBaaS, PaaS, Apps)
<CLICK>Build, Test and Deploy:
Assemble using shared components
Test applications
Deploy apps through self service GUI/API
<CLICK>Monitor and Manage:
Self-Service resource management
Cloud resource and request monitoring
Application to Disk stack management
Centralized incident and configuration management
End-user , business-level , application monitoring
<CLICK>Meter, Charge and Optimize:
Meter resource utilization and cloud usage
Optionally chargeback to application owners, end-users, and/or business departments
Optimize cloud performance, capaciy, QOS, agility, geography, people, costs…
2. Build, Test & Deploy Apps on the Cloud
Packaging apps as assemblies
Testing applications
Self-service provisioning

9. Oracle Enterprise Manager 12c
Cloud Lifecycle Management
Applications and
Business Services
Platform as a Service
Database as a Service
Infrastructure as a Service
Meter &
Charge
Optimize
Manage
Plan
Setup
Build
Test
Deploy
Monitor
Plan & Setup the Cloud Environment
Identify all IT assets (cloud building blocks)
Plan resource consolidation
(P2V, P2E, DBs, Apps..)
Set up centralized software library
Define cloud topology
Setup shared resource pool, define cloud zones
Setup cloud services
Service catalog (IaaS, DBaaS, PaaS,)
Setup self service access
Quotas, access rules, reservation policies
Chargeback
- j

10. Consolidation Planner
Target resource utilization and configuration data extracted from Enterprise Manager repository
CPU, memory, storage, network
Over a representative period
Administrator specifies servers and constraints for workload migration
Physical-to-Virtual, Physical-to-Physical, Physical-to-Engineered Systems
Existing/planned servers
Business/technical constraints
Reports detail how consolidated workloads would perform on target servers
Consolidation Planner provides capabilities for the company's IT department to consolidate under-utilized servers in the company data centers, or to consolidate servers for migrating to company private cloud. Over the years, company data centers likely have more and more servers being added due to business requirements. While the excess servers occupy rack space, consume a lot of power for cooling, and require system maintenance such as security and patching, many of them are under-utilized. With Consolidation Planner, company IT department could identify the under-utilized servers and find a way to consolidate these servers to free up as many servers as possible, at the same time maintaining the service levels.
When deploying a private cloud within enterprise, with Consolidation Planner, company IT department could identify the managed servers that are capable of migrating to the cloud, estimate the total demand of server resources for a purchase requisition of additional hardware and storage if necessary, and come up a way to group these servers to ensure some optimal consolidation with satisfactory performance and at the same time, complying with various business, compliance, and technical constraints.
Customers can leverage the server hardware/software information collected by EM to optimize consolidation plans by maximizing the server density and minimizing resource contention while maintaining performance commitment and satisfying business constraints.

11. Enterprise Cloud Architecture
Cloud Management Layer
Self service APIs
Chargeback & Capacity Planning
Policy Manager (SLA Mgmt, DRS, DPM)
Service Catalog
Software Library
Chargeback and billing APIs
Config. Mgmt.
Monitoring
Provisioning
Zone A
Zone B
IaaS Resource Pool
DBaaS Resource Pool
MWaaS Resource Pool
Storage Array
Storage Array
Cloud Infrastructure Layer

12. Guided, Automated Cloud Setup From Bare Metal to Self-Service
Cloud Infrastructure Administrator
Self Service Administrator 1
Provision Bare metal Hypervisor or underlying infrastructure software for DBaaS/PaaS
Configure Storage and network (VLAN)
Create Resource Pools
Define Zones based on functional and operational boundaries
Configure Software Library 1
Define Cloud Services
Assign quotas to Users and Roles
Define access boundaries (map roles to zones) and placement rules
Setup Chargeback Plans
Publish Service Catalogs 2 2 3 3 4 4 5 5 12

13. Service Catalog Setup Service Templates based on
Assemblies for Oracle VM environments
Deployment Procedure for Physical

14. Oracle Enterprise Manager 12c
Cloud Lifecycle Management
Applications and
Business Services
Platform as a Service
Database as a Service
Infrastructure as a Service
Meter &
Charge
Optimize
Manage
Plan
Setup
Build
Test
Deploy
Monitor
Build, Test & Deploy Applications
Package complex multi-tier applications
Self-service deploy the application, database or any underlying infrastructure
Define automatic application scaling policies
- j

15. Assemblies: Package Multi-Tier Enterprise Apps
Capture Complete
Application Topology
Oracle Virtual Assembly Builder Studio
Package Into
Single Assembly
Metadata

16. Oracle Virtual Assembly Builder Studio
Create and customize appliances
Create assembly blueprint
Define vNIC and vLAN bindings
Define volume configuration (local, remote, shared)
Add custom configuration scripts
Customize late-binding properties
Manage deployment plans
Create single deployable archive (OVA) and export to Enterprise Manager
More details on OVAB.
Designer tool for Architects

17. Oracle Enterprise Manager
Assembly Deployment
Assembly Archive
OHS
WLS
Coherence
OVAB Studio
x86 H/W
Linux
OVM Manager
OVS
OVM Resource Pool 1 2
Assembly Admin creates assembly 4
Deploy, undeploy assemblies 3
Upload assemblies
OHS
WLS
Coh DB
Oracle Enterprise Manager 5
Discover application components and assembly topology with EMCC
Software Library
Reference system

18. Self-Service Portal Out-of-Box, Self-Service Portal
Part of the base product, no additional setup required
Rich service catalog
VM Templates, Assemblies
Database service
Java applications
Full Operational Control
Start/Stop Services, Request additional resources, Backup/Restore
Monitoring, Scale-up, Scale-down
Chargeback information
Quota monitoring
Programmatic Access using APIs
RESTFul APIs, CLI and Client-side bindings 18

19. Cloud API and CLI RESTful cloud APIs
Support for multiple models: IaaS and PaaS
Simple cloud resource model to program against
Contributing to DMTF cloud CIMI and CAMP standards
Includes Operations such as:
List published service templates
Deploy cloud services
Perform administrative tasks such as start/stop resources
APIs can be wrapped with CLIs

20. Self-Service Portal Customization
Customized logo and look and feel

21. Policy Based Automatic Scale-up & Scale-down
Dynamically allocate resources based on pre-defined policies
Out-of-box policy authoring capability combining metric thresholds with actions
Schedule based
Invoke actions based on schedules. Example: Quiesce VMs on weekends
Performance based
Scale out and scale back actions to support Capacity On Demand

22. Oracle Enterprise Manager 12c
Cloud Lifecycle Management
Monitor & Manage Cloud Operations
Resource utilization and user requests monitoring
Centralized tracking of software assets and applications running in the Cloud
Automatic monitoring configurations of applications deployed in the Cloud
Incident and problem management
Configuration management
End-user and business-level service management
Application monitoring (app uptime, health, performance, app service level monitoring..)
Infrastructure monitoring (A2D, compliance..)
Complete operations management (backup, patch...)
Applications and
Business Services
Platform as a Service
Database as a Service
Infrastructure as a Service
Meter &
Charge
Optimize
Manage
Plan
Setup
Build
Test
Deploy
Monitor
- j

23. Cloud Resource and Request Monitoring
Manage Cloud Zones and underlying resources
Server Pools, VMs, databases, Middleware)
Track resource flux, tenants, policy violations, etc
Drill down into individual resources for deeper monitoring
Monitor requests and failure rates and identify potential bottlenecks to remediate

24. Centralized Software Inventory Tracking
Roll up by version, vendor, LOB, Cost Center, lifecycle status, location, department, etc.
Centralized view of all software assets deployed in the cloud

25. Administration Groups & Template Collections
Automated Monitoring Setup
ALL TARGETS
PRODUCTION
Non-PROD
Non-Production Template Collection
Production Template Collection
Associate
Associate
FINANCE
HCM
SALES
Finance Template Collection
Associate
If there are any metrics in common between Finance Template Collection and Production Template Collection, then the metric settings in Finance Template Collection overrides the metric settings in Production Template Collection. Rule-of-thumb is that ‘lower level’ template collection has higher precedence when it comes to monitoring (metric) settings.
When it comes to Compliance Standards and Cloud Policies in the Template Collection, then for the targets in the Production-Finance group, EM applies the UNION of all Compliance Standards and Cloud Policies in both Production Template Collection and Finance Template Collection.
Set target property values
Target automatically added to group
Monitoring settings auto-applied to target:
Union of monitoring settings from Production Template Collection and
Finance Template Collection
New Target

26. Infrastructure Services
24x7 Service Management by DevOps Dashboards for Services & Infrastructure
Status summary across FA, Middleware, DB, and Systems
Health metrics for each target
Incidents and alerts
Organized by groups for easier administration
Apps
Middleware/ Database
Infrastructure Services

27. Incident Manager
View, manage, diagnose and resolve incidents from one central console
Support for incident lifecycle operations
Assign, acknowledge, prioritize, track status, escalate, suppress
Notify and open helpdesk ticket
Integrated Oracle expertise
Access to My Oracle Support (MOS) knowledge base
Accelerates incident and problem diagnosis and resolution
Manage by Incidents
Significant events
Combination of events related to the same issue (e.g. events raised from database, host, storage)

28. Service Management: Executive Reports

29. Oracle Enterprise Manager 12c
Cloud Lifecycle Management
Applications and
Business Services
Platform as a Service
Database as a Service
Infrastructure as a Service
Meter &
Charge
Optimize
Manage
Plan
Setup
Build
Test
Deploy
Monitor
Meter, Charge & Optimize Services
Meter resource utilization and cloud usage
Optionally chargeback to application owners, end-users, and/or business departments
- j

30. Metering and Chargeback
App-to-Disk Resource Metering
VM Guests, Database, Web Logic Server, Host
Composite Target: aggregation over supported target types
CPU, Memory, Storage, Network Bandwidth
Database transactions, SQL Executions, etc.
Mid Tier resource usage
Application/Activity metering (planned)
User Defined Chargeback Plan
Usage-based items (Resource and Activity)
Configuration-based items
Fixed-cost items

31. Shared Database (Service) Shared WebLogic (Application)
Chargeback Metrics
Physical Host VM
Database
Shared Database (Service)
WebLogic
Shared WebLogic (Application)
Configuration OS
CPU Count
CPU SPECInt Rate
Disk Space
Memory
Software Installed
Allocated Memory
Allocated Storage HA
IP Address
vCPU Count
Size
Edition
Memory Usage
Option
Storage Usage
Version
Nodes of Cluster
Usage
CPU Time
CPU Utilization (%)
CPU Utilization (SPECInt)
Disk Space Utilization (%)
Disk Usage
Memory Used
Memory Utilization (%)
Network IO
CPU Utilization (SPECInt)
CPU Utilization (%)
CPU Time Per Service
CPU Utilization Per Service
DB Time Per Service
Disk Read (Physical) Operations Per Service
Disk Write (Physical) Operations Per Service
SQL Executes Per Service
User Transactions Per Service
User Requests
Active Sessions
Request Execution Time
User Requests per Application
Active Sessions per Application
Request Execution Time per Application
This table summarises the metrics that are metered for each type of target. As can be seen, the collected metrics include usage metrics, such as CPU utilisation as well as configuration metrics such as, VM size, Host OS and database version.
Each target type has a different set of metrics that are collected.

32. Chargeback Reporting Chargeback Administrator Self-Service Portal User
Line of Business User
Rollup based on LDAP hierarchy
Summary and Trending reports for Usage and Charge
Drilldowns
Charge Trend reports broken down by resource
Selectable detail levels
Charge Plan configuration
Integrate with BI Publisher
Generate Reports in variety of formats
Excel, Word, HTML, PowerPoint, PDF
or FTP reports

33. New Features

34. Ultimate Consolidation of Databases
Schema-as-a-Service
Self-Service
Ultimate Consolidation of Databases
Shared database deployment model enabled through self-service
Each application user gets one or more database schema(s)
Service level guarantee through Database Resource Manager
Security isolation through Database Vault
Integrated with Pluggable Databases
DBA
Application Users
Admin

35. Instant Cloning Database Provisioning in Minutes
Test
Masked Data Pump File
Subset and Mask
Production
Secure and functional DB copies can be created
User can create multiple copies for functional testing without consuming space
Cloud users can create snapshots and “time travel” to earlier versions
Leverage storage copy on-write technologies
Initial support for Sun ZFS and Netapp Storage
More than just storage Flexclone
Integrated configuration management (lineage and association tracking)
Storage aware “Metering & Chargeback”

36. Testing-as-a-Service
Automates Key Stages of Test Process
Leverages IaaS/DBaaS/PaaS cloud services environment provisioning
Minimizes Overall Testing Cycle
Currently, 50% of the testing cycle is consumed in setting up
Enables Self-Service Testing
Integrated with:
Oracle testing tools for load and functional testing
Enterprise Manager performance management for diagnostics
Designed for Private and Public Clouds
Build App & Staging Envt
Run Funct. Test
Run Load Test
Detect Bottlenecks
Reconfigure & Re-Test
Deploy Test System

37. Cloud Blueprint: Layered Cloud Services
Blueprint orchestrates creation of a “system” of connected service instances (example: VM, database, middleware)
Lists cloud resources that comprise the “system”
Parameterized configuration
Benefits – Automation for cloud users:
Promotes use of proven, standard topologies
Users get consistency, reproducibility, fewer errors

38. Customer successes

39. A global healthcare company
Challenges
Reduced productivity of Dev/Test teams waiting for new Siebel environments
Longer release cycles for adding new Siebel features impacts competitive differentiation
Expense burden on the IT organization for adding additional hardware infrastructure
No accountability on usage of IT resources
Implementation
Oracle VM 3.0.3, Oracle Virtual Assembly Builder (OVAB) 11gR1, Oracle Enterprise Manager 12c Cloud control, Siebel CRM 8.1.1
Self-Service Provisioning
Metering and Chargeback
Benefits
Greater IT agility in responding to requests from Dev, Test users
Reduced Siebel deployment time from 2 months to few hours
Granular control over how cloud users are metered/charged

40. HDFC Bank: DBaaS Challenges Implementation Benefits
Retail Assets infra sitting on 168 rack unit of expensive realty (DC) space
Obsolete existing storage, >5 year old with support challenges
Manual, error-prone tasks
Limited application partitioning and IO rebalancing
Implementation
Cloud zones on Exadata and non-Exadata
Self-Service provisioning of RAC databases
Configuration Management features to supplement administrative functions
Benefits
Reduced space consumption from 168 Rack units to 60
System scalable to support upto 3x of the current business volumes
Batch time cut by 5x (reduced from 10 hours to 2 hours)
Reduced time-to-market of “New Offerings” of Loan applications
C-level visibility on IT resources

41. Oracle Solution Center (OSC)
Background
The OSC is an Oracle and partner product showcase data center for Oracle’s Sales and Consulting organizations, established in 1997
Hosts many types of activities for Oracle’s field organizations
Proofs of concept: comprehensive tests of Oracle products in realistic production scenarios
Workshops: One-day hands-on training events to familiarize customers with Oracle technology and products
Custom demonstrations: overviews of Oracle products, tailored to a particular customer or scenario
Sandboxes: Evaluation environments for customers and Oracle field staff
Challenges
All OSC environments were deployed on physical hardware
Each customer and activity used a dedicated environment
Environments would take hours or days to build and require complex, custom scripting to automate
Machine utilization was low: many physical environments would sit idle (but still consuming space, power, and cooling) when not in use
Requests for environments are serviced by Administrator(s)
Team of 4 systems administrators could only effectively manage a few dozen systems
Bringing public cloud activities back to Oracle
Some of our users had begun hosting on third-party public clouds such as Amazon, for the flexibility of self-service.
Bringing those users back into the OSC private cloud will protect Oracle intellectual property and customer data, while lowering operating costs

42. Transition to OSC Cloud
Using Enterprise Manager 12c to provide a true private cloud (IaaS, Self Service)
Self service will allow most of our 400+ end users to manage their own VM provisioning and operations
OSC began implementing its cloud in 2005 with only 6 servers representing about 10% of weekly activities
Cloud utilization steadily grew over the next seven years
Now 90 % of our operations are virtualized. More than 1000 CPU cores and roughly 500 TB storage in our cloud environment, split between two data centers

43. OSC Cloud

44. Infrastructure as a Service
Oracle Enterprise Manager 12c Total Cloud Control for Enterprise Clouds
Applications and
Business Services
Platform as a Service
Database as a Service
Infrastructure as a Service
Meter &
Charge
Optimize
Plan
Setup
Build
Test
Deploy
Manage
Monitor
Complete Cloud Lifecycle Solution
Manage all phases of the cloud lifecycle
Unified and Automated Management
Across the entire cloud stack, and across all cloud services - from a single product
- j
Business-Driven Clouds
Application-aware clouds that automatically adapt to business services and activities

45. Graphic Section Divider

46. For your calendars…
CON Oracle Enterprise Manager DBaaS: Database, Schema, or Terabytes of Data in Minutes: Monday, Oct 1, 4:45 PM - 5:45 PM, Moscone West – 3018
GEN General Session: Using Oracle Enterprise Manager to Manage Your Own Private Cloud: Tuesday, Oct 2, 11:45 AM - 12:45 PM - Moscone South - 103*
CON Application-Aware Clouds Are No Longer a Myth, Thanks to Oracle Enterprise Manager 12c: Wednesday, Oct 3, 10:15 AM - 11:15 AM - Moscone West
CON Oracle’s New Testing Cloud: Next-Generation Self-Service Testing: Wednesday, Oct 3, 10:15 AM - 11:15 AM - Moscone West
CON Platform as a Service: Taking Enterprise Clouds Beyond Virtualization: Wednesday, Oct 3, 3:30 PM - 4:30 PM - Moscone West