2. Introduction Mexican Food Industry About Taco Rico Tex-Mex Café
Why choose a Taco Rico Tex-Mex Café Franchise?
Taco Rico Tex-Mex Café Menu
Taco Rico Tex-Mex Café Franchise Formula
Franchisee Training and Support
Franchisee Qualifications
Investment Requirements
Before Becoming a Franchisee
After Becoming a Franchisee

3. Mexican Food Industry
Mexican food is the 3rd most popular menu type in the United States.
Consumers spend more than $39 Billion at Mexican restaurants each year.
As of May 2014, Mexican food restaurants were more common than Hamburger restaurants.
Some of the most popular items in Mexican restaurants include guacamole, tacos, and enchiladas.

4. About Taco Rico Tex-Mex Café
The first Taco Rico restaurant opened in in Miami and quickly became a neighborhood favorite.
As the result of the immediate success of the first location, Taco Rico opened other locations around Miami and has successfully kept their welcoming atmosphere at each location.
High-quality cuisine made with fresh ingredients served in a quick serve style setting has helped make Taco Rico “the best Tex-Mex franchise north of the border.”

5. Why a Taco Rico Tex-Mex Café Franchise?
Cozy, friendly atmosphere
Voted as the place to go for “Miami’s Best Burrito of 2014”
No prior restaurant experience required
Extensive training program and ongoing support – your success is our success
Recognizable name and logo
Been in business for over 20 years
Mexican food is the 3rd most popular menu type in the United States

6. Taco Rico Tex-Mex Café Menu
APPETIZERS
JALEPENO POPPERS
$6.99
TAQUITOS
$5.49
FRESH GUACAMOLE & CHIPS
$6.49
CHILI CON QUESO
$5.99
LOADED NACHOS
SOUPS & SALADS
TORTILLA SOUP – CUP
$3.29
TORTILLA SOUP – BOWL
$4.59
SOUP OF THE DAY – CUP
SOUP OF THE DAY – BOWL
TACO SALAD
$8.59
FAJITA SALAD
$8.99
Average Price: $6.39 & $5.55

7. Taco Rico Tex-Mex Café Menu
ENCHILADAS
NEW MEXICAN RED ENCHILADAS
$8.99
SUIZA ENCHILADAS
TACO RICO BOWLS
BAJA CHICKEN BOWL
$8.99
VEGGIE BOWL
$8.59
Average Price: $10.34

8. Taco Rico Tex-Mex Café Menu
FAJITAS
SERVES ONE
SERVES TWO
CHICKEN
$9.99
$17.59
STEAK OR COMBO WITH CHICKEN
$11.99
$21.99
SHRIMP OR COMBO
$12.99
$23.99
VEGGIE
Average Price: $11.24 & $20.29

9. Taco Rico Tex-Mex Café Menu
TACO PLATTERS
TACOS DE LA CASA
$8.49
CARNITAS TACO PLATTER
LOADED TACO PLATTER
FISH TACOS
$10.99
Average Price: $9.11
SINGLE TACOS
CHICKEN, PORK, BEEF or BEANS
$1.99
STEAK
$2.49

10. Taco Rico Tex-Mex Café Menu
HOUSE PLATTERS
MEXICANA
$9.99
FIESTA PLATTER
$12.49
CHIMICHANGA PLATTER
$8.29
POLLO ASADO
$10.49
CHURRASCO SPECIAL
$15.99
Average Price: $11.45
QUESADILLAS
CHICKEN, PORK or BEEF
$7.99
SPINACH & MUSHROOM or CHEESE ONLY
STEAK
$10.99
Average Price: $8.99

11. Taco Rico Tex-Mex Café Menu
BURRITOS
REGULAR
LARGE
CHICKEN, PORK, BEEF, OR BEAN
$6.49
$9.49
STEAK
$8.59
$12.99
WET BURRITOS
$7.75
$11.99
$10.29
$14.99

12. Taco Rico Tex-Mex Café Menu
DESSERTS
BANANA EMPANADA W/ ICE CREAM
$4.99
FRIED ICE CREAM
$5.99
SOPAPILLAS WITH HONEY
$2.99
FLAN
KIDS MENU
CHEESE QUESADILLA
$4.99
TWO BEEF TACOS
GRILLED CHICKEN STRIPS
$5.99

13. Taco Rico Tex-Mex Café Lunch Specials Menu
THREE TACO PLATTER
$6.49
TACO & BURRITO
TACO & ENCHILADA
FAJITA, CHIMICHANGA, & TACO
$7.99
GRILLED STEAK BURRITO
$7.59
TAQUITOS PLATTER
$6.99
QUESADILLA PLATTER
$6.59
CHEESE QUESADILLA & CHIMICHANGA
Average Price: $7.02

14. Taco Rico Tex-Mex Café Menu
DRINKS
FROZEN DRINKS
$3.50
FROZEN MARGARITAS
$4.99
HOMEMADE SANGRIA
$4.59
BEERS ON DRAFT
BOTTLED BEERS
JARRITOS
$1.99
AGUA DE HORCHATA
AGUA DE TAMARINDO
BOTTLED AND FOUNTAIN SOFT DRINKS
Average Price: $3.25

15. Taco Rico Tex-Mex Café Franchise Formula
Low start up costs
Easy to operate
Low overhead
High profit margins
Growing industry

16. Training & Support You and up to 2 managing partners
Approximately 5 weeks of training
Training provided by co-founders: Leland Neal, James Ross, and Marcelo Ortiz.
Training is held in Miami.
In addition to the corporate training, once you open your store, we will come to you and train you at your new store. Our staff will stick around to make sure that you are fully capable to run the business on your own.
Year-round access to franchise support
Detailed operations manual provided

17. Franchisee Qualifications
Business Management / Ownership Experience (Not Required)
Entrepreneurship
Hard-working Individual
Dedication to Customer Service

18. Investment Requirements
Type of Expenditure
Amount (Low-High Range)
Initial Franchise Fee
$24,900
Utility Fees, Real Estate Lease and Utility Deposits
$2,000 - $89,000
Construction of Leasehold Improvements
$30,000 - $93,000
Décor, Furniture, Equipment and Signage
$23,500 - $80,000
Architectural and Engineering Plans
$2,000 - $5,000
Other Equipment, including TVs and Computer System
$2,000 - $4,000
POS System
$7,000
Opening Inventory and Supplies
$5,000 - $7,000
Grand Opening Marketing and Assistance
$6,000 - $9,000  
Licenses and Permits
$400 - $3,300
Travel and Living Expenses While Training
$300 - $5,500
Attorneys and Accountants
$0 - $2,000
Insurance (3 months)
$2,100 - $3,600
Additional Funds (3 months)
$15,000 - $25,000
Total
$129,800 - $285,800

19. Next Steps To Own Your Taco Rico Franchise
Complete the profile form
Attend the webinar
Review the Franchise Disclosure Document
Call with our CEO
Face to face meeting if possible / Discovery Day
Meeting with our CEO
Sign the Franchise Agreement and begin your new and exciting journey.

20. After Becoming a Franchisee
Select a location
Attend training
Set up store
Hire employees
Celebrate your Grand Opening!!!