1. 2014 ASUS N551 Sales Kit ASUS PRESENTS
Prepared by Asus HQ Product MKTG |

2. 02. ASUS N551 Product Schedule 03. ASUS N551 Product Position
CONTENTS
H Overview
ASUS Consistent Communication | Global Marcom Segmentation | Overall Product Roadmap
02. ASUS N551 Product Schedule
ASUS Vivobook Transition Roadmap | Project Milestone
03. ASUS N551 Product Position
Segmentation | Target Audience | User Scenario
04. ASUS N551 USP
USP | PR Angle
05. ASUS N551 Product Features
Beauty | Sound | Touch | Responsiveness | Cloud
06. Competitor Comparison
07. ASUS N551 Marketing SOW List
08. Appendix

3. 2014 2H Overview
ASUS Consistent Communication | Global Marcom Segmentation | 2013 NB 2H Roadmap

4. In search of Incredible Beauty | Sound | Touch | Response | Cloud
OVERVIEW | SCHEDULE | POSITION | USP | FEATURE | COMPETITOR COMPARSION | SOW
ASUS System Consistent Communication
ASUS
Inspiring Innovation ．Persistent Perfection
In search of Incredible
Notebook
Tablet
TAICHI TX UX N G
Vivobook X TF ME
Incredible
Innovation
Beauty
Multi-Media
Performance
experience
Incredible Value
Transformation
Incredible Mobility
Customer Happiness 2.0
Beauty | Sound | Touch | Response | Cloud
Marketing communication strategy

5. 02. ASUS N551 Product Schedule
Vivobook Transition Roadmap | Project Milestone

6. 02. ASUS N551 Project Milestone
OVERVIEW | SCHEDULE | POSITION | USP | FEATURE | COMPETITOR COMPARSION | SOW
02. ASUS N551 Project Milestone
Model SR ER PR
1st lot ETD
TTV
N551JK/JM
W03
W14
W20
W29
W36

7. 03. ASUS N551 Product Position

8. Global Marcom Segmentation
OVERVIEW | SCHEDULE | POSITION | USP | FEATURES | COMPETITOR COMPARISON | SOW
Global Marcom Segmentation
The segmentation chart is developed by :
Product Positioning
Product Price
Sales Volume
ZENBOOK Family
ASUS TAICHI G N
Transformer Book
ASUS VivoBook
X series

9. Product Positioning ASUS VivoBook
OVERVIEW | SCHEDULE | POSITION | USP | FEATURES | COMPETITOR COMPARISON | SOW
Product Positioning
Segmentation  Target Audience  User Scenario
Media Moguls
Creativity and curiosity-driven, crave new knowledge
Savvy and sophisticated, up to speed with new tech
Love to buy the latest entertainment products
Enjoy life through technology and pay more for quality
Demand to present work through high quality visuals/audio
Trendy Mobiles
Constantly on the move, largely urban
Strong community and friend ties, greatly enjoy mobile entertainment
Buy fashionable and trendy products to express style and aspirations
Happy to invest in new tech as early adopters, thus first of group to buy
ZENBOOK
Family
ASUS
TAICHI G N
Transformer Book
ASUS VivoBook
S200. S300. S400.
S500. S550
X Series

10. 04. ASUS N551 USP
USP | PR Angle

11. 04. ASUS N551 USP 1st 2nd 3rd Exclusive SonicMaster Premium audio
OVERVIEW | ROADMAP | POSITION | USP | FEATURE | COMPETITOR COMPARSION | SOW
04. ASUS N551 USP
1st
Exclusive SonicMaster Premium audio
PR Angle: Co-developed with Bang & Olufsen ICEpower® audio experts for cinematic surround realism
2nd
Anti-glare wide-angle full HD IPS touch screen*
PR Angle: Spectacular visuals and viewing comfort
3rd
Up to 4th gen Intel® Core™ i7 processor with gaming-grade discrete graphics
PR Angle: Designed to be home entertainment centers powerful hardware for stunning performance
*Full HD IPS panel & touch screen only in N551.

12. 05. ASUS N551 Product Features

13. ASUS CH2.0 Index Beauty Sound Touch Response Cloud ID Design
OVERVIEW | ROADMAP | POSITION | USP | FEATURES | COMPETITOR COMPARISON | SOW
ASUS CH2.0 Index
Beauty
ID Design
Anti-glare wide-viewing Full HD panel
Splendid (panel)
UI / Accessory
Sound
SonicMaster Premium
MaxxAudio
Touch
Touch screen
Leap motion
Touchpad KB
Response
Instant On
Performance
Battery life cycle
Cloud
Webstorage
MyBitCast

14. ASUS N551 Features Incredible Sound Incredible Beauty Incredible Touch
OVERVIEW | ROADMAP | POSITION | USP | FEATURES | COMPETITOR COMPARISON | SOW
ASUS N551 Features
Simple, modern & elegant aesthetic, 27mm / 30mm thickness
A/C Part Aluminum Design with illuminated Logo
Back assembling and silver color KB with optional backlit
Full HD IPS display
ASUS Video Magic Technology boost DVD quality video (480p) to FullHD 1080p
Splendid technology delivers vibrant visuals
ASUS SonicMaster Premium co-developed with B & O ICEpower®
ASUS SonicMaster subwoofer
2* Internal Speaker
Maxxaudio master premium professional audio processing tools
Incredible Sound
Incredible Beauty
Over 1.5 times quicker than standard touch panels
More than twice the sensitivity with high-fidelity actuators 
Ergonomic keyboard enables the finest input
Smart Gesture technology brings touch fidelity
Incredible Touch
4th Gen Intel New Core (STD)
Latest gaming level NVIDIA graphics
24G SSD cache (Option)
2 second Instant on resume
Up to 2 weeks* long standby time
All USB 3.0 port & USB charger+
Free 16GB of ASUS WebStorage for 1 years!
MyBitCast, capture anything and access anywhere
Incredible Response
Incredible Cloud
*Full HD IPS panel & touch screen only in N551.

15. ASUS N551 Competitor N551 HP Envy TouchSmart 15 Lenovo Y510P
OVERVIEW | ROADMAP | POSITION | USP | FEATURES | COMPETITOR COMPARISON | SOW
ASUS N551 Competitor
N551
HP Envy TouchSmart 15
Lenovo Y510P
LCD / Resolution
15.6” FHD IPS (Touch)
15.6” FHD (Touch)
15.6” FHD
Audio
B&O IcePower
2 speaker
1 external subwoofer
Beats
4 speaker
1 subwoofer
JBL
CPU
i7-4700HQ
i MQ
i7-4700MQ
GPU
GTX850M
GT740M
GT755M
VRAM
2G/4G 2G
3D Mark 11
P4500
P2077
P2911
RAM
Up to 16G
Storage
1.5T 5400rpm
1T 5400rpm
ODD
With
Without
Wireless
802.11a/b/g/n
802.11b/g/n
Battery
6 cell Li-Ion 56Whr
6 cell Li-Ion 62Whr
6 cell Li-Ion 72Whr
Dimension
380x255x27mm
380x250x30mm
387x259x36mm

16. 08. Appendix

17. ASUS N551 Specifications Specifications N551JK/JM CPU
Intel® Core™ i7-4700HQ, i5-4200H
Graphics & Chipset
NV GeForce GTX850M 2G/4G DDR3 VRAM/ GTX860M 2G/4G GDDR5 VRAM
Main Memory
DDR3 1600MHz, up to 16GB, 2xSO-DIMM slots support
Display
15.6” 16:9 (1920x1080) IPS Non-Glare FHD
15.6” 16:9 (1366x768) Non-Glare HD
Touch panel (on selected model)
HDD
2.5” SATA 500/750GB/1TB/1.5TB (5400rpm)
2.5” SATA 500/750GB (7200rpm)
2.5” 256G SSD
24G SSD cache (Option)
Connectivity
802.11a/b/g/n
On board 10/100/1000 Mbps Ethernet
BT4.0 support (WLAN+ B3.0+BT4.0 combo card)
WiDi support
Camera
HD Camera OS
Windows® 8.1
Keyboard
348mm with number key illuminated chiclet keyboard
Interface
1x mini Display port
3x USB 3.0 port
1x HDMI 1.4 (1080p support)
1x SD/MMC/MS/MS Pro
1XRJ45
1x external Subwoofer port
1x audio jack combo
Audio
B&O ICEpower® audio system
Array mic
Sonicmaster premium
Battery Pack
Li cell 56WH (5200mAh)
AC Adapter
Output: 19V 6.32A 120W
Input: 100~240V AC, 50/60Hz 2.0A
Size & Weight
382 x 255 x 32.6mm /2.7kg