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2014 ASUS N551 Sales Kit ASUS PRESENTS

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Presentation on theme: "2014 ASUS N551 Sales Kit ASUS PRESENTS"— Presentation transcript:

1 2014 ASUS N551 Sales Kit ASUS PRESENTS
Prepared by Asus HQ Product MKTG |

2 02. ASUS N551 Product Schedule 03. ASUS N551 Product Position
CONTENTS H Overview ASUS Consistent Communication | Global Marcom Segmentation | Overall Product Roadmap 02. ASUS N551 Product Schedule ASUS Vivobook Transition Roadmap | Project Milestone 03. ASUS N551 Product Position Segmentation | Target Audience | User Scenario 04. ASUS N551 USP USP | PR Angle 05. ASUS N551 Product Features Beauty | Sound | Touch | Responsiveness | Cloud 06. Competitor Comparison 07. ASUS N551 Marketing SOW List 08. Appendix

3 2014 2H Overview ASUS Consistent Communication | Global Marcom Segmentation | 2013 NB 2H Roadmap

4 In search of Incredible Beauty | Sound | Touch | Response | Cloud
OVERVIEW | SCHEDULE | POSITION | USP | FEATURE | COMPETITOR COMPARSION | SOW ASUS System Consistent Communication ASUS Inspiring Innovation .Persistent Perfection In search of Incredible Notebook Tablet TAICHI TX UX N G Vivobook X TF ME Incredible Innovation Beauty Multi-Media Performance experience Incredible Value Transformation Incredible Mobility Customer Happiness 2.0 Beauty | Sound | Touch | Response | Cloud Marketing communication strategy

5 02. ASUS N551 Product Schedule
Vivobook Transition Roadmap | Project Milestone

6 02. ASUS N551 Project Milestone
OVERVIEW | SCHEDULE | POSITION | USP | FEATURE | COMPETITOR COMPARSION | SOW 02. ASUS N551 Project Milestone Model SR ER PR 1st lot ETD TTV N551JK/JM W03 W14 W20 W29 W36

7 03. ASUS N551 Product Position

8 Global Marcom Segmentation
OVERVIEW | SCHEDULE | POSITION | USP | FEATURES | COMPETITOR COMPARISON | SOW Global Marcom Segmentation The segmentation chart is developed by : Product Positioning Product Price Sales Volume ZENBOOK Family ASUS TAICHI G N Transformer Book ASUS VivoBook X series

9 Product Positioning ASUS VivoBook
OVERVIEW | SCHEDULE | POSITION | USP | FEATURES | COMPETITOR COMPARISON | SOW Product Positioning Segmentation  Target Audience  User Scenario Media Moguls Creativity and curiosity-driven, crave new knowledge Savvy and sophisticated, up to speed with new tech Love to buy the latest entertainment products Enjoy life through technology and pay more for quality Demand to present work through high quality visuals/audio Trendy Mobiles Constantly on the move, largely urban Strong community and friend ties, greatly enjoy mobile entertainment Buy fashionable and trendy products to express style and aspirations Happy to invest in new tech as early adopters, thus first of group to buy ZENBOOK Family ASUS TAICHI G N Transformer Book ASUS VivoBook S200. S300. S400. S500. S550 X Series

10 04. ASUS N551 USP USP | PR Angle

11 04. ASUS N551 USP 1st 2nd 3rd Exclusive SonicMaster Premium audio
OVERVIEW | ROADMAP | POSITION | USP | FEATURE | COMPETITOR COMPARSION | SOW 04. ASUS N551 USP 1st Exclusive SonicMaster Premium audio PR Angle: Co-developed with Bang & Olufsen ICEpower® audio experts for cinematic surround realism 2nd Anti-glare wide-angle full HD IPS touch screen* PR Angle: Spectacular visuals and viewing comfort 3rd Up to 4th gen Intel® Core™ i7 processor with gaming-grade discrete graphics PR Angle: Designed to be home entertainment centers powerful hardware for stunning performance *Full HD IPS panel & touch screen only in N551.

12 05. ASUS N551 Product Features

13 ASUS CH2.0 Index Beauty Sound Touch Response Cloud ID Design
OVERVIEW | ROADMAP | POSITION | USP | FEATURES | COMPETITOR COMPARISON | SOW ASUS CH2.0 Index Beauty ID Design Anti-glare wide-viewing Full HD panel Splendid (panel) UI / Accessory Sound SonicMaster Premium MaxxAudio Touch Touch screen Leap motion Touchpad KB Response Instant On Performance Battery life cycle Cloud Webstorage MyBitCast

14 ASUS N551 Features Incredible Sound Incredible Beauty Incredible Touch
OVERVIEW | ROADMAP | POSITION | USP | FEATURES | COMPETITOR COMPARISON | SOW ASUS N551 Features Simple, modern & elegant aesthetic, 27mm / 30mm thickness A/C Part Aluminum Design with illuminated Logo Back assembling and silver color KB with optional backlit Full HD IPS display ASUS Video Magic Technology boost DVD quality video (480p) to FullHD 1080p Splendid technology delivers vibrant visuals ASUS SonicMaster Premium co-developed with B & O ICEpower® ASUS SonicMaster subwoofer 2* Internal Speaker Maxxaudio master premium professional audio processing tools Incredible Sound Incredible Beauty Over 1.5 times quicker than standard touch panels More than twice the sensitivity with high-fidelity actuators  Ergonomic keyboard enables the finest input Smart Gesture technology brings touch fidelity Incredible Touch 4th Gen Intel New Core (STD) Latest gaming level NVIDIA graphics 24G SSD cache (Option) 2 second Instant on resume Up to 2 weeks* long standby time All USB 3.0 port & USB charger+ Free 16GB of ASUS WebStorage for 1 years! MyBitCast, capture anything and access anywhere Incredible Response Incredible Cloud *Full HD IPS panel & touch screen only in N551.

15 ASUS N551 Competitor N551 HP Envy TouchSmart 15 Lenovo Y510P
OVERVIEW | ROADMAP | POSITION | USP | FEATURES | COMPETITOR COMPARISON | SOW ASUS N551 Competitor N551 HP Envy TouchSmart 15 Lenovo Y510P LCD / Resolution 15.6” FHD IPS (Touch) 15.6” FHD (Touch) 15.6” FHD Audio B&O IcePower 2 speaker 1 external subwoofer Beats 4 speaker 1 subwoofer JBL CPU i7-4700HQ i MQ i7-4700MQ GPU GTX850M GT740M GT755M VRAM 2G/4G 2G 3D Mark 11 P4500 P2077 P2911 RAM Up to 16G Storage 1.5T 5400rpm 1T 5400rpm ODD With Without Wireless 802.11a/b/g/n 802.11b/g/n Battery 6 cell Li-Ion 56Whr 6 cell Li-Ion 62Whr 6 cell Li-Ion 72Whr Dimension 380x255x27mm 380x250x30mm 387x259x36mm

16 08. Appendix

17 ASUS N551 Specifications Specifications N551JK/JM CPU
Intel® Core™ i7-4700HQ, i5-4200H Graphics & Chipset NV GeForce GTX850M 2G/4G DDR3 VRAM/ GTX860M 2G/4G GDDR5 VRAM Main Memory DDR3 1600MHz, up to 16GB, 2xSO-DIMM slots support Display 15.6” 16:9 (1920x1080) IPS Non-Glare FHD 15.6” 16:9 (1366x768) Non-Glare HD Touch panel (on selected model) HDD 2.5” SATA 500/750GB/1TB/1.5TB (5400rpm) 2.5” SATA 500/750GB (7200rpm) 2.5” 256G SSD 24G SSD cache (Option) Connectivity 802.11a/b/g/n On board 10/100/1000 Mbps Ethernet BT4.0 support (WLAN+ B3.0+BT4.0 combo card) WiDi support Camera HD Camera OS Windows® 8.1 Keyboard 348mm with number key illuminated chiclet keyboard Interface 1x mini Display port 3x USB 3.0 port 1x HDMI 1.4 (1080p support) 1x SD/MMC/MS/MS Pro 1XRJ45 1x external Subwoofer port 1x audio jack combo Audio B&O ICEpower® audio system Array mic Sonicmaster premium Battery Pack Li cell 56WH (5200mAh) AC Adapter Output: 19V 6.32A 120W Input: 100~240V AC, 50/60Hz 2.0A Size & Weight 382 x 255 x 32.6mm /2.7kg


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