2. Books
The original mass media

3. Pre- Printing Press Available to only the best educated elites
Written mostly in Latin
Government feared the spread of literacy
Books are rare and expensive

4. Printing Press Earliest Printing Presses dated around 1051 in China
Around 1234 movable type appeared in Korea
Failed to evolve and be widely adopted due to the complexities of the Asian Language (40,000 characters in China)

5. Gutenberg Press
In 1450 Johannes Gutenberg invented his movable type Printing Press in Europe
First major book to be printed was the bible

6. Market Breakdown 30% textbooks 25% Reference Titles
45% Consumer Content
$40.32 Billion in 2008

7. Future of Books E-books are on the rise
Amazon has become the leader in e-book distribution
Apple is moving into the market

8. Aliteracy – someone has the ability to read but refuses to do so
30% of 13 year olds read every day
15-24 spend 7 to 10 minutes a day reading
50% of never RFP

9. Categories
Strips
Graphic Novels
Comic Books

10. Comic Strips First appeared in newspapers in 1900’s
Most widely read of the comic types due to the large newspaper audiences
2-4 panels long during the week
6-10 on Sundays
Examples: Peanuts, Garfield, Calvin and Hobbes

11. The Yellow Kid
Generally credited as being the first comic strip character
Ran from
This is where we get the phrase yellow journalism from

12. Golden Age of Comics
Typically said to begin in 1938 with the first superman comic
This saw the rise of DC Comics and some future marvel characters
Superman, Batman, Wonder Woman, The Flash, Green Lantern, Aquaman, Captain America, Human Torch
Ended in the late 40’s after world war II
Interest in superheroes began to diminish and publishers started turning to westerns and sci-fi
This era was the birth of comics as we know them

13. The Comics Code In 1954 comics came under attack
Some experts believed that comics lead to juvenile delinquency
A few cities, included OKC participated in Comic book burnings
The comics code authority was formed to regulate comics

14. Silver Age of Comics
Began with the publication of DC Showcase #4 which introduced the new flash
Marvel Comics founded
Marvel changed the comic game by giving heroes real world problems
Fantastic four, x-men, Hulk, Iron Man, Justice League

15. Balloons

16. Sounds and Action

17. Panels
Panels are the frames of the comic art

19. Closure The reader fills in the details between panels
Our minds subconsciously can fill in the passage of time
In some cases, hours can pass between panels.
Inference links panels in a meaningful way

20. Stan Lee Former President of Marvel comics
Co-created many popular Superheroes
Fantastic Four
Hulk
Thor
Ironman
X-Men
Daredevil
Spiderman
Dr. Strange
Antman
Black Panther
Silver Surfer