1. Philips Ledalite SilkSpace LED Recessed luminaire family Chris Dolan
Good morning, for those of you I haven’t met my name is Don Jacklin. I am the Category Product Manager for Architectural Recessed and Architectural Linear Systems based in Langley. Today we’re proud to unveil an exciting new recessed product family from Philips Ledalite – VersaForm LED.
Chris Dolan
Product Marketing
August , 2016

2. PRESENTATION OUTLINE Outline: Outside In: Value Prop
Positioning in Recessed Portfolio
Design and Tech
Performance: Glare, Spacing, Efficacy
Applications
Competitive Overview
How to win
Pricing and service offering
Marketing and Support Materials
Bulletin
Samples
Magazine Ads
Pinterest contest
FAQ

3. Value Proposition
SilkSpace LED delivers discrete, comfortable lighting with great performance and ultra low-glare.
Now you can create spaces that allow people within them to focus, learn and recharge without hot-spots or harsh glare.

4. Product Overview Design and Technology
Edge-lit light guide technology combined with Ledalite MesoOptics creates a homogenous luminous appearance and an ultra low-glare batwing distribution
Architectural grade performance and versatility to suit a wide range of areas and applications: 1x4, 2x2 and 2x4 sizes with input power ranging from 16.1W to 61.7W.
Shallow housing only 3½” tall

5. Product Details Performance Up-to 122 lm/W
UGR values <19 for all sizes and configurations*
High spacing to mounting height for wide row spacing
Ultra low energy densities
All sizes and configurations DLC compliant
* UGR values measured at 4Hx8H, 0.25H

6. Glare Control – UGR Explained
Unified Glare Rating (UGR) is method to predict experiences of glare by a large number of users.
The lower the value = less discomfort glare experienced by the observers.
Used extensively in Europe, particularly office spaces.
In general, UGR increases (= glare predictably worse) with:
Increase contrast between the luminance of the luminaire and the background luminance;
Decreasing distance from direct line of sight;
Increasing high angle brightness of the luminaire as measured by mean luminance between 45 degrees and 85 degrees in cd/m2.
The European Lighting Guide for Work Places1 sets the following UGR limits (note: there are no equivalent limits in NA):
≤ 16 for technical drawings2;
≤ 19 for general classroom and office work – reading, writing, computer work.2
Guide to DIN EN Indoor Workplace Lighting, 2nd Corrected Edition
UGR values measured at 4Hx8H with spacing to height ratio of 0.25H
Critical zone for glare

7. Product Details Standard Options ** Coming soon: Tunable White
3 sizes: 2x2, 1x4, 2x4
6 lumen packages:
1x4/2x2: 1700, 3000, 4000lm
2x4: 4000, 5200, 6800lm
3 color temps: 3000, 3500, 4000K
Input power ranging from ~ 16W-61W
/347V
Integrated battery packs
Response Daylight and Philips Actilume Occupancy sensors
1% Dimming enabled: (0-10V)
Other options available – consult factory
** Coming soon: Tunable White

8. Product Details
Technology – Integrated Controls

9. Applications Healthcare (Hospitals)
Low lumen package for ultra low-glare and improved patient comfort
Completely sealed housing for easy cleaning
Education:
Designed to help support visual comfort and concentration
Integrated sensor options for easy code compliance and reduced energy load.
Office:
Contributes to soft, ethereal spaces with reduced glare
High spacing to mounting height ratios for excellent work plane uniformity
Healthcare (Elderly care)
Low lumen package for ultra low-glare and improved visual comfort
Integrated sensor options for easy code compliance.

10. Applications Classroom Example
* Nominal. Consult ies file for exact values.
Reflectances: 80/50/20
0.85 LLF

11. Applications Classroom Example
* Nominal. Consult ies file for exact values.
Reflectances: 80/50/20
0.85 LLF
Measurements taken 2’ from walls

12. Applications Open Office Example
* Nominal. Consult ies file for exact values.
Reflectances: 80/50/20
0.85 LLF
Measurements taken 2’ from walls

13. Applications Private Office Example
* Nominal. Consult ies file for exact values.
Reflectances: 80/50/20
0.85 LLF

14. Marketing and Support Materials
Literature and others
Product Bulletin
Print ad in Architecture Magazine
Social Media contest
Postcard handout
Sales samples with graphic insert
LightXpress and SAP loaded and ready

15. For questions, please email Don.Jacklin@philips.com