1. Welcome to International Project Week
Nicky Adams
Senior Lecturer in HR and Leadership

2. Lecture 3
Technology and CSR

3. Features of a Post-Industrial Society
Rise in mass production and disposable goods
Design and technology becomes outdated more quickly (think about the time between the last iPhone and the next one)
Industries die and new ones arise, impacting on workers
Increase in changes in work place and careers, partly influenced by the point above

4. Features of a Post-Industrial Society
Knowledge becomes outdated more quickly
Increase in people taking on temporary jobs
Increase in migration to follow the changing job market
Leading to more transient relationships
Increase in foreign travel
You will continue to feel the impact of these throughout your life

5. Business ethics and technology
Technology advances more quickly than society government or business can grasp its consequences or ethics
Privacy invasion through cell phones
Social media: Facebook, Twitter, My Space and LinkedIn – are you really sick? Do I think you’d fit in here?
Software piracy (at home, illegal downloading of films, music etc.)
Online business collaboration
Employers and rental car companies have installed GPS without knowledge
Monitoring s on work systems
The list goes on…

6. 2 Key Concepts
Technological determinism: technology shapes social relationships and also that technological innovation follows an inevitable course
So what can be developed will be developed
Split the atom
Genetic modification
Technology to cure and kill
Technology to monitor many aspects of life
Split the atom; human genomes; genetic modification; technology to cure and kill
We can now use drones to kill people on a different continent. Is this ethically different to e.g. fighting in the trenches in WW1 or bombing other countries in WW2?
We can genetically engineer babies to remove life threatening conditions; disabilities. Is this more or less acceptable than using it to decide the gender of your child or its eye or hair colour? Is it ok to engineer a child so its blood or spare kidney could be used to save an ill sibling?
We can follow a digital footprint for another person. Should we?
Comms technology can be used to plan terrorist activities; governments can access this information. Should we all be prepared to have our lives scrutinised for the greater good?

7. 2 Key Concepts (continued)
Ethical or cultural lag: technology exceeds ethical development
As early as 1922 William Ogburn identified this…nearly one hundred years later we don’t seem to have found a solution
We can now use drones to kill people on a different continent. Is this ethically different to e.g. fighting in the trenches in WW1 or bombing other countries in WW2?
We can follow a digital footprint for another person. Should we?
Split the atom; human genomes; genetic modification; technology to cure and kill
We can now use drones to kill people on a different continent. Is this ethically different to e.g. fighting in the trenches in WW1 or bombing other countries in WW2?
We can genetically engineer babies to remove life threatening conditions; disabilities. Is this more or less acceptable than using it to decide the gender of your child or its eye or hair colour? Is it ok to engineer a child so its blood or spare kidney could be used to save an ill sibling?
We can follow a digital footprint for another person. Should we?
Comms technology can be used to plan terrorist activities; governments can access this information. Should we all be prepared to have our lives scrutinised for the greater good?

8. Issues Raised BY Technology
Privacy
Centralisation of data
Recording of phone calls
Mobiles in public places
Monitoring of keystrokes
CCTV
Data Protection Act
Freedom of Information Act

9. Issues Raised BY Technology
Methods of Marketing
Telesales, , junk mail
‘Cookies’
Problems of spamming, scamming, phishing, spyware, malware, identity theft, software piracy
Use of premium rate phone lines (business morals or business ethics?)
Attempts to combat unwanted communication
Anti-virus software

10. Issues Raised BY Technology
Customer Experience
Automated telephone systems
Helplines
Self-scan checkouts
Vulnerable groups, e.g. children.
Use of internet, mobiles
Phones no longer merely for conversation
How to ensure that a surfer is 18+

11. Issues Raised BY Technology
Obsolescence
Limited lifespan
Superseded by newer technology
Compatibility issues
Issues of ownership
Who has the right to modify a piece of hardware?

12. Issues Raised BY Technology
Environmental issues
Take-over by supermarkets
Use of fuel to get to out-of-town stores
Growth of air transport industry
Affluence causes increased consumption
Encouragement of waste
But on-line shopping can save resources

13. Issues Raised BY Technology
Working conditions
Virtual offices
Internet work — guru.com
Workplace Practices
GPS (Global Positioning System) and GSM tracking (Global System for Mobile Communications)
Mobiles — on call 24/7
Surfing the net - wasting employers’ time – costs US companies $759 bn. a year?
Monitoring use of

14. Benefits of technology
Increased production of goods and services
Reduced amount of labour to produce goods and services (farming)
Labour easier and safer
Higher standard of living directly from labour saving technology (washing machines, better food)
Expansion of job related knowledge
Increased productivity in normal hours
Improved communication with clients
Relieves job stress

15. Impact of this on Kontti?
How might these issues influence the choices you make in responding to the assignment brief?

16. To Summarise…
Technology has changed many aspects of our lives considerably
Some of these changes are positive, others less so
We need to consider how to use the technology in an ethical way