1. Trend Micro Consumer 2010 Easy. Fast. Smart.
April 10, 2018

2. Agenda Consumers’ Security Needs 2010 Product Overview
Leading the Security Innovation
Key Features
Classification
4/10/20184/10/2018

3. Security Software Still Troublesome for Consumers
Security software tops consumers’ list of trouble-making computer software
Results from a Trend Micro survey of 607 U.S. consumers
Question: What type of computer software for home use have you had the most problems with over the past year? Please select all that apply.

4. Consumers Dislike Security Software Because…
Performance is still the top reason why consumers dislike security software (39%)
Question: What are the things that you DISLIKE most about security software (e.g., Anti-Virus, Anti-Spyware, or Internet Security software)? Please select all that apply.

5. Trend Micro Consumer Promise

6. Trend Micro 2010 Consumer Products
Easy. Fast. Smart.
Essential Defense against Virus and Spyware
Smart Protection for Your Family
Smart Security for Total Online Safety
Trend Micro Confidential

7. Key Feature Overview Benefit TAV TIS TIS Pro Get essential protection
Protect your PC from viruses and spyware 
Prevent unauthorized changes to your applications
Surf the Web safely
Block and image spam
Stop malicious downloads from websites
Find and block untrustworthy links in or IMs
Authenticate wireless hotspots and Wi-Fi networks
Protect your children online
Restrict Internet access by specific categories
Limit Internet access time and duration for children
Safely bank, shop, or invest online
Protect your personal information from identity theft
Remotely lock files in case of computer theft
Defend against advanced threats
Automatic warning against suspicious links in IM and
Extend your security protection to smartphones
Maximize your PC performance
Clean up your PC for faster performance
Get a complete snapshot of security activities on your computer
Backup and Restore
Includes 2GB of online storage
Back up your critical data to a secure online site
Circled features are new in 2008 products

8. Delivering Consumers’ Security Needs
Easy
Easy to install, easy to use
Customizable home network map to manage all your devices
Customizable parental controls
Easy-to-use security activity report
Fast
20%+ reduction in download file size
40%+ reduction in installed file size
20% faster scan time
Smart
Pauses security updates for games, presentations, and movies
Automatically prevents suspicious software on USBs from opening
Finds and blocks untrustworthy links in and instant messages
Remotely secure confidential files and folders in case of laptop theft
Automatically check the legitimacy of Wi-Fi “hot spots” when away from home

9. Trend Micro: Leading the Innovation Wave
Trend Micro led the move toward in-the-cloud technology in the security industry
Trend Micro consumer products have included in-the-cloud capability since 2007

10. Trend Micro Smart Protection Network Security Made Smarter
WEB REPUTATION
Threats
REPUTATION
FILE REPUTATION
Threat Collection
Management
SaaS/Managed
Cloud
Partners
ISPs
Routers
Etc.
Endpoint
Off Network
Gateway
Messaging
Classification
4/10/2018 10 10

11. Web Threat Protection Overview
Web Site has no malware – URL DELIVERED
Trend Micro Smart Protection Network Checks
Processes 50+ Mil sites daily
Protection Servers
Inputs
1000 Global Threat Research and Analysis Experts
Other Trend Micro Products
Honeypots
Non Trend Micro Users
1.2Tb of data processed daily
User Enters URL
Web Site has malware – URL BLOCKED

12. Smart Protection Sample Scanned Online Threat Database
System Processes
Response
Sample uploaded
Sample Scanned
Read, write, executed files
Real-Time Protection
Software installations
Suspicious file
Allow
Block

13. #1 in Anti-Spam Protection
West Coast Lab Anti-Spam Comparison Test, January 2009

14. URL Filtering/Parental Controls Effectiveness
Cascadia Labs URL Filtering and Web Security Comparative Review, Q4 2008

15. Web Security Effectiveness
Cascadia Labs URL Filtering and Web Security Comparative Review, Q4 2008

16. Reduction in File Sizes

17. Faster Scan Time

18. Easy-to-Use Parental Controls
Schedule Access Time
Multi-User Setting

19. Easy-to-Use Website Filtering & Data Protection
Pick & Choose Categories to Block
Prevent Children from Sharing Personal Info

20. Easily Manage Devices on Your Home Network

21. Protection Away from Home
Authenticate Wi-Fi Access
Move Important Files to Trend Micro Vault
Block Access to Sensitive Information When Your Laptop Is Stolen

22. Security Activity Dashboard

23. Enhanced System Tuner

24. Trend Micro Delivers
Fast
Easy
Smart

25. Thank You
Trend Micro Confidential