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Trend Micro Consumer 2010 Easy. Fast. Smart.
April 10, 2018
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Agenda Consumers’ Security Needs 2010 Product Overview
Leading the Security Innovation Key Features Classification 4/10/20184/10/2018
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Security Software Still Troublesome for Consumers
Security software tops consumers’ list of trouble-making computer software Results from a Trend Micro survey of 607 U.S. consumers Question: What type of computer software for home use have you had the most problems with over the past year? Please select all that apply.
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Consumers Dislike Security Software Because…
Performance is still the top reason why consumers dislike security software (39%) Question: What are the things that you DISLIKE most about security software (e.g., Anti-Virus, Anti-Spyware, or Internet Security software)? Please select all that apply.
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Trend Micro Consumer Promise
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Trend Micro 2010 Consumer Products
Easy. Fast. Smart. Essential Defense against Virus and Spyware Smart Protection for Your Family Smart Security for Total Online Safety Trend Micro Confidential
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Key Feature Overview Benefit TAV TIS TIS Pro Get essential protection
Protect your PC from viruses and spyware Prevent unauthorized changes to your applications Surf the Web safely Block and image spam Stop malicious downloads from websites Find and block untrustworthy links in or IMs Authenticate wireless hotspots and Wi-Fi networks Protect your children online Restrict Internet access by specific categories Limit Internet access time and duration for children Safely bank, shop, or invest online Protect your personal information from identity theft Remotely lock files in case of computer theft Defend against advanced threats Automatic warning against suspicious links in IM and Extend your security protection to smartphones Maximize your PC performance Clean up your PC for faster performance Get a complete snapshot of security activities on your computer Backup and Restore Includes 2GB of online storage Back up your critical data to a secure online site Circled features are new in 2008 products
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Delivering Consumers’ Security Needs
Easy Easy to install, easy to use Customizable home network map to manage all your devices Customizable parental controls Easy-to-use security activity report Fast 20%+ reduction in download file size 40%+ reduction in installed file size 20% faster scan time Smart Pauses security updates for games, presentations, and movies Automatically prevents suspicious software on USBs from opening Finds and blocks untrustworthy links in and instant messages Remotely secure confidential files and folders in case of laptop theft Automatically check the legitimacy of Wi-Fi “hot spots” when away from home
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Trend Micro: Leading the Innovation Wave
Trend Micro led the move toward in-the-cloud technology in the security industry Trend Micro consumer products have included in-the-cloud capability since 2007
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Trend Micro Smart Protection Network Security Made Smarter
WEB REPUTATION Threats REPUTATION FILE REPUTATION Threat Collection Management SaaS/Managed Cloud Partners ISPs Routers Etc. Endpoint Off Network Gateway Messaging Classification 4/10/2018 10 10
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Web Threat Protection Overview
Web Site has no malware – URL DELIVERED Trend Micro Smart Protection Network Checks Processes 50+ Mil sites daily Protection Servers Inputs 1000 Global Threat Research and Analysis Experts Other Trend Micro Products Honeypots Non Trend Micro Users 1.2Tb of data processed daily User Enters URL Web Site has malware – URL BLOCKED
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Smart Protection Sample Scanned Online Threat Database
System Processes Response Sample uploaded Sample Scanned Read, write, executed files Real-Time Protection Software installations Suspicious file Allow Block
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#1 in Anti-Spam Protection
West Coast Lab Anti-Spam Comparison Test, January 2009
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URL Filtering/Parental Controls Effectiveness
Cascadia Labs URL Filtering and Web Security Comparative Review, Q4 2008
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Web Security Effectiveness
Cascadia Labs URL Filtering and Web Security Comparative Review, Q4 2008
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Reduction in File Sizes
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Faster Scan Time
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Easy-to-Use Parental Controls
Schedule Access Time Multi-User Setting
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Easy-to-Use Website Filtering & Data Protection
Pick & Choose Categories to Block Prevent Children from Sharing Personal Info
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Easily Manage Devices on Your Home Network
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Protection Away from Home
Authenticate Wi-Fi Access Move Important Files to Trend Micro Vault Block Access to Sensitive Information When Your Laptop Is Stolen
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Security Activity Dashboard
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Enhanced System Tuner
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Trend Micro Delivers Fast Easy Smart
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Thank You Trend Micro Confidential
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