1. Business Objectives:
‘Not to discount a small number of products for a limited period of time, but to offer low prices everyday and apply them broadly across entire product range’
Strategy Adopted:
To Get Big Fast- Focused on investing new product categories and new businesses.
Retain existing and targeting potentials through focusing mainly on social media.
Business Growth with Three Customer set i.e. Customers, Sellers & Developers
Amazon Prime launched for convenience to its customers
Strategy

2. SEO Rank for relevant keywords:
Amazon.in, Amazon, Online Shopping, online shopping India, India shopping online, amazon India, amazon, buy online, buy mobiles online, buy books online, buy movie dvd's online, kindle, kindle fire hd, kindle e-readers, eBooks, computers, laptop, toys, trimmers, watches, fashion jewellery, home, kitchen, small appliances, beauty, Sports, Fitness & Outdoors"

3. Growth hacking tools used:
OVERGROWTH
Google Analytics

4. Innovative ideas of Amazon
KDP
Kindle and Kindle Direct Publishing is revolutionising the books world by giving authors the opportunity to publish their books and earn a larger share of revenue with Amazon.co.uk's 70 per cent option. Many authors are using this as a way to get their books in the hands of readers across Europe.
Autorip
Amazon AutoRip gives customers free MP3 versions of CDs and vinyl music they purchase from Amazon. When customers purchase AutoRip CDs and vinyl, the MP3 versions are automatically added to their Cloud Player libraries where they are available, free of charge, for immediate playback or download.
The SLAM (Scan, Label, Apply, Manifest)
At the end of the packing process, packages move along conveyor belts to the SLAM where the package is weighed to ensure it is the anticipated weight (and that therefore the right items are inside). The SLAM also scans the barcode on the package and prints and adds an address label to the package.
This ensures customer confidentiality, as this is the first time that a customer's address is matched up with their package. The whole process takes less than 1 second per package.