1. 2.05: SEM II
Utilize publicity/public-relations activities to create goodwill with stakeholders

2. Reasons for maintaining/ building fan support
Maintaining allows you to have repeat customers and help the building process
This is the event’s primary income
More tickets sold = more money
Fans will encourage their friends to come with them

3. Things that can be used to maintain/build fan support
Get the people involved with the event to perform at their highest level
Give the fans a reminder about the event
Inform local people about the event
Send out news letters to season ticket holders

4. Techniques to maintain/build fan support
Having a winning team
Giveaways
Promotions throughout the off-season
Have one or more of your sponsors hand out free items to the first few people to walk through the gates (i.e., T-shirts, bobble heads, etc.)

5. Community Outreach Projects
The purpose of community outreach projects are to spread good throughout a community, while you as a team may benefit.
You may create opportunities where you connect your community and you may get some unexpected benefits.

6. Why Event Marketers Become Involved With Outreach Projects
To promote their teams/sport events
To promote products and services through sporting events and sports teams
To help out the community

7. Ways Event Marketers Become Involved With Community Projects
Hold a relay race or bike race to support a local organization to promote your team.
Give away free merchandise to your community to promote your team.
Have a chance to win tickets to one of your teams sporting events.
Give away a meet/greet to the team

8. How to Build Fan Support