1. Club Functions and Events Presentation
Nicole Kerley
Tuesday 13th September 2016

2. Overview Included in this Presentation is: My story
The Eastern Golf Club – Yering Gorge Cottages
Functions and Events within Clubs
Packaging
Hosting “winning” events
Questions and answers

3. My Story My Story William Angliss Peter Rowland Catering
United Kingdom
Living and Learning
Peter Rowland
North Melbourne Football Club
The Eastern Golf Club
Now The Eastern Golf Club – Yering Gorge Cottages

4. Opened in the early 1920’s at The Doncaster Site
The Eastern Golf Club
Opened in the early 1920’s at The Doncaster Site
Club History
Change to membership culture
Plan for the future
Executing the plan
Eight years in the making
Welcome to the Yarra Valley – Wednesday 1st July 2015

5. Club Events and Functions – Target Markets
Club and Community Events
Weddings
Corporate Golf
Conferences
Christening and Birthdays
Presentation Evenings

6. Packaging - What's important
Competitive price
Keep it simple
Value add
Point of difference

7. Hosting “Winning” Events
Packaging and website
Initial contact and response time
Site inspections
Quotations
Contracts and Terms and Conditions
Client communication
Event orders
Internal communication
Delivering the promise
Exceeding expectations
Follow up and feedback
Repeat business

8. Summary Key Points to Consider;
Identify type of events at your venue focusing on the business strengths
Packaging – The right formula
Steps to delivering “winning” events