1. Styles: The D Style - Dominance
Most Assertive Likes shaking up the environment and overcoming opposition to get results. Likes to be in charge and make things happen. Leads and controls.
Decisive
Tough
Strong-willed
Demanding
Competitive
Independent
Self-Confident
Descriptive terms Project leader, idea creator, pioneer, changer, thinks future, adventurous, initiator, re-organiser *
Some of the descriptions elicit different responses from different styles
e.g. ‘tough’ and ‘demanding’ can be viewed as negative by some, but D-styles are usually quite comfortable with these descriptors. 1

2. Styles: The I Style - Influence
Most Social Likes connecting and interacting with others. Often the center of attention. Sees the positive side of life and people.
Socialable
Talkative
Open
Enthusiastic
Energetic
Persuasive
Inspiring
Descriptive terms Stimulator, performer, optimist, idea generator, participator, outgoing, happy * 2

3. Styles: The S Style - Steadiness
Most Calm Likes a steady and safe environment so tends to not like change or surprises. Fairness and justice are important. Often agreeable on the surface. Can tend to focus on the negatives.
Calm
Steady
Careful
Patient
Good Listener
Modest
Trustworthy
Descriptive terms A doer, family-oriented, happy to follow, helpful, good instructor, deliberate, stable, systematic, thoughtful * 3

4. Styles: The C Style - Compliance
Most Cautious Likes things to be correct, in order and be detailed. Avoids mistakes, strives for perfection and is eager to learn. Tends to be aloof.
Precise
Follows Rules
Logical
Careful
Formal
Disciplined
Reserved
Descriptive terms Analytical, quality controller, criticiser, specialist, detailed, perfectionist * 4