2. Heritage and Quality
The Dammann history dates back to 1692 when King Louis XIV gave Monsieur Dammann the exclusive privilege “to sell, let sell and debit to the exclusion of all others….tea”
Inspired by their family’s rich history in purveying tea, brothers Robert & Pierre founded Dammann Frères company in 1925
For over 80 years, the Dammann family has pursued their passion for quality tea through an unrelenting quest to offer the most extraordinary collection of unique, hand-picked premium teas
Tradition & dedication to the pursuit of a perfect cup of tea continues to be the inspiration for the Dammann brand

3. Generations of expertise in teas
Quality and partnership
We work with our producers in the countries of origin to ensure our access to top quality teas. Our experts develop special bonds with these tea producers.
Expertise
For three generations, our master tea specialists have continued to develop and master the art of flavoring tea.
Innovation
Mixing teas with various flavors and fragrances , enriching them with flower petals, pieces of fruit and spices, to create more than 3000 original and exclusive flavors.
One of Damman’s greatest creations was the Cristal tea bag. Each blend is carefully placed in Dammann’s special Cristal tea bag. Slight and transparent, the bag helps you realize the taste and aesthetic pleasures of the teas without tasting the actual bag in your brew.

4. Producing Perfect Tea
Led by master tea specialists working inside the great tea capitals of the world, Dammann’s tea selection process is marked by uncompromising standards of quality, attention to detail and inspiration from ancient tea traditions
Purchase all tea directly from producing countries with a Dammann representative always present to ensure quality from beginning to end
Strong adherence of all European regulations related to the control of pesticide
100% of Darjeeling estates follow sustainable practices
In Sri Lanka, most small tea estates are registered with the Ethical Tea Partnership (ETP)

5. Blending and Flavoring
In the 1950s, Jean Jumeau-Lafond and Dammann Frères enlarged the circle of tea lovers by introducing the concept of tea flavoring to French teas. Prior to this time, tea offerings were limited to classic Chinese floral and smoky scented teas, with Earl Grey as the only alternative flavor. Jean Jumeau-Lafond widened the flavor spectrum of the offering, introducing citrus-scented teas, as well as an improved version of the classic Earl Grey tea, with essential oil of the bergamot fruit from Calabria.
Teas are flavored using essential oils and other natural ingredients (no artificial flavorings)
Over 3000 exclusive blends have been developed over the years 
Unique and one of a kind tea flavors – L’Oriental, Quatre Fruits Rouges, Jardin Bleu, Pomme D’Amour

6. Building a Successful Brand in Europe
Opened flagship boutique Tea Shop in Paris, France in April 2008
Featured in many of the finest Hotels, Restaurants in France & around the world
Paris: Hôtel Ritz, Lutecia Concorde, Grande Epicerie, Bon Marché, Lafayette Gourmet
Versailles: Trianon Palace,
Cannes: Hôtel Majestic,
Nice: Hôtel Negresco
Deauville: Hôtel Barrière Le Normandie et Le Golf, Hôtel Royal Deauville
Blends tea for other premium tea brands: Fauchon, Hediard

7. December 2011, ILLY Espressamente and DAMMANN Frères inaugurate Bercy-Village in Paris 
Novembre 2010, DAMMANN Frères opens its second store in the center of Paris.

8. Building a Successful Brand in North America
Featured and served in over 150 top restaurants, cafes and hotels in North America
Check sales report* Neiman Marcus, Cosmopolitan Resort, Mastro’s, Grand Hyatt, Rennasance Dallas, JW Marriot Houston, Le Meridian, Georgetown Cupcake, Ritz Carlton, Willard,

9. Branding
Various branding tools are available to help build the Dammann brand, increase awareness & trial
Find Tea caddy image, tea tray image TEA TRAY
Wooden Presentation Box
Counter Display
Tea Tray
Flavor Description cards

10. Product Range
Individually Wrapped Cristal Sachets Offering a 17 flavor assortment
CLASSIC BLACK TEA:
Breakfast, Darjeeling, Earl Grey, Ceylan OP
FLAVORED BLACK TEA:
Caramel, Groũt Russe, Quatre Fruits Rouges, Jardin Bleu
GREEN TEA:
Vert Gunpowder, Vert Menthe, Vert Jasmin
DECAF TEA:
Ceylon Déthéiné, Vanille Déthéiné
HERBAL TEA:
Menthe Poivrée, Camomille, Citrus
Roobius, Nuit D’Ete
Check price list – add pretty tea cups and cristal sache bag image, add image of envelopes

11. Product Range
High quality loose tea produces exceptional taste and color
Flavored Loose Tea Herbal/Infusions Loose
L’Oriental Tea Jaune Lemon
Quatre Fruits Rouges Camomille
Gout Russe Poivree Menthe
Jardin Bleu Citrus Rooibos
Jarden Des Tuileries Oolong Nuit D’Ete Herbal
Decafinated Black Loose Tea
- Vanille Déthéine
- Ceylon Déthéine
Green/Jasmine Tea Loose
- Vert Gunpowder
- Jasmine
- Nuit A Versailles
- Jasmin Silver Sickle
White Loose Tea
- Blanc D’Anji
List teas and descriptions,

12. Tea delivers high margin sales
Tea Trends
Tea delivers high margin sales
On premise sales of tea are expected to reach 18.8 billion by 2014
(Packaged Facts. March, 2014)
Foodservice sales of tea have been growing at 3-5% a year for the last several years
(Tea Association of the United States, 2013)
As of 2014, tea is ranked the #4 preferred beverage in past day penetration following water, coffee and soft drinks
(NCA_2014)
*National Coffee Drinking Trend Study Percent Drinking
Total sample aged 18+
Sample size = 2,663
*What did you drink yesterday? This may include any beverage that you drank at home or outside home and may have come in a cup, can, or bottle.

13. Consumers enjoy tea throughout the day
Breakfast tea to start the day off right
Tea time with your child (special order items)
The ritual of afternoon tea
Relaxing at the spa
Tea In the comfort of your hotel room
At a banquet
Tea to enjoy at home

14. Breakfast
The most noted flavor created by Mr. Jumeau-Lafond was the blend which he called Goût Russe Douchka. The tea was created
as a tribute to his Russian-born wife. Each morning, she was in the habit of squeezing a quarter of an orange into her tea. Mr.
Jumeau-Lafond attempted to duplicate this flavor by obtaining a supply of essential oils from Grasse, a city in South Eastern
France, famous since the 18th century as a center for perfumes and flavorings. Through trial and error he captured the flavor of
his wife’s morning tea, and Goût Russe became a Dammann Frères signature tea.
Breakfast is the most important time of day for consumption of tea
Range of 30 Cristal® envelopped tea bags are available to purchase

15. Spa Dammann Tea Selection: Herbal/Infusions
Camomille-aromatic tea made from the frangrant white chamomile flower- mild floral taste with slight fruity flavor
Citrus Rooibos- tea leaves are infused with essential oils of green lemon, clementine, and blood orange – bright and balanced
Nuit D’Eté – hibiscus flowers, apple bites, rosehip peels flavored with raspberry, strawberry and cream flavors
Green Jasmine Tea
Vert Gunpowder- green gunpowder tea blended with Nanah mint – refreshing an light
Vert Menthe- green tea blended with aromatic Nanah mint
Vert Jasmine- blend of green tea with aromatic jasmine blossoms
Iced Tea Blend/Fruit Infusions
China Black- sweet and aromatic- refreshing taste
Tropical Blend- black flavored tea with vanilla flavor- soft and sweet
Cassis O.P. Black- large leaf from China with black currant
Nuir D’Eté-hibiscus flowers, apple bites, rosehip peels flavored with raspberry, strawberry and cream flavors
Infusers and green tea

16. Iced Tea Black Iced Tea China Black Iced Tea
Black tea from China with broken leaves which gives a strong aromatic liquor
Cassis O.P. Black Iced Ta
A large tea leaf from China, with black currant
Flavored Iced Tea
Tropical Blend
A Chinese tea with vanilla flavor. This soft and sweet infusion can be enjoyed with milk
Herbal Iced Tea
Nuit D’ete
Blend of hibiscus flowers, apple bites, rosehip peels flavored with raspberry, strawberry and cream flavors

17. In Room Dammann Freres selection: Classic Black Tea
Breakfast – flowery, full and the perfect start to your morning
Earl Grey- blend of Chinese black tea with essential oil of bergamot
Darjeeling- aromatic and flowery with a hint of green
Ceylon O.P.- aromatic tea with a light caramelized flavor
Decafinated Black Tea
Ceylon Déthéine – bold and rich black tea
Vanille Déthéine- blend of premium black teas with a touch of vanilla
Flavored Tea
Caramel- blend of teas with intense taste of caramel-scattered with pieces of toffees
Quatre Fruits Rouges-blend of unsmoked black teas with the essence of “4 red fruits”: cherry, strawberry, raspberry and red currant
Jardin Bleu- blend of black teas, flavored with rhubarb and wild strawberry- scattered with cornflower petals adding a fruity note to the infusion
Goȗt Russe-blend of premium black tea with a touch of orange, lemon and bergamot oils

18. Banqueting
The presentation metal tin of 32 sachets can be displayed on tables
(available for special order)
Tea and herbal tea
assortment
Herbal tea assortment
Tea assortment

19. Tea to enjoy at home
Introduce your guests to tea culture and experience, and encourage them to take the products home
Retail tea items provide additional sales for the home
Dammann Frères offers a wide variety of gift sets
Examples shown below*
(tea gift sets are available by special order and change anually)*

20. Increase guest satisfaction
Create a premium hot beverage program for your guests who appreciate quality tea
Promote multiple day beverage consumption with Dammann hot and cold tea offers
Offer tea for use at home
Create incremental revenue & profit
Tea and coffee offer the last taste your guests take from their experience at your restaurant or hotel

21. Glossary of terms
Black Currant A berry related to the gooseberry, in season June through August.
Bergamot A citrus fruit the size of an orange and the color of a lime or lemon.
The key ingredient in Earl Grey tea. Native to Calabria, Italy.
Camomile (can also be spelled chamomile) An aromatic flower grown that
looks like a daisy.
Cornflower Blue flowers, added to tea for ornamental value.
Hibiscus A flower with a tart, cranberry like-favor.

22. Glossary of terms .
Lemongrass Citrus-flavored perennial grass native to India.
Rhubarb A member of the buckwheat family that grows with tart-tasting, thick
celery-like stalks.
Rooibos (pronouncd roy-boss) A plant from South Africa (the name is Afrikaans or “red bush”), with fine needle-like leaves. Part of the legume family(like peas, beans, lentils). The Dutch settlers of South Africa adopted the tisane made from the plant as an alternative to expensive imported tea.
Rosehips Aromatic fruit of the rose plant.