2. This Webinar
The 2 most critical success pieces to launching a program (Reminder)
High end offerings
“Live” events & revenue generating

3. You Must Have These
The Reach
The Copy

4. What is Your VISION?

5. Pursue Your Dream With Determination

6. High End Offers
Same energy
Bigger results

7. What is a “High End” Offer
An offering (program, mentorship, membership) with a price tag of several thousands, offering tremendous value.

8. Higher Ticket Items http://peggymccoll.com Who can offer this?
Why would people invest more?
Must BELIEVE/KNOW the value is exponential of the price
Not about Quantity
Quality is Priority #1
Easiest clients to deal with
Clients are more committed

14. The Value of Live Events & Book Launch Parties
Great exposure for you/ your book
Offer other programs / products
Book sales
Valuable for attendees too (Information Access, networking, continuing education)

15. Recommendations for “Themes” for Bundle Offers
Create a “theme” / topic area that is relevant to your book &/or brand (i.e. Viral Explosions & The Ultimate Success Event)

16. Things You Need to Know Before
Create a revenue model for your event before you begin
Establish goals i.e. # of people attending / sales / revenue
Plan to succeed
Recognize there will be an investment required

17. Valuable Tips for Live Events
Find people to be involved that are NOT paid = volunteers
Your Master of Ceremonies will make or break your event
People want to be entertained MORE THAN they want to be educated

18. The Won Thing

20. The “Live” Book Launch Planned months in advance
Secured the venue (Crowne Plaza Hotel, downtown Ottawa)
Created a sponsorship proposal
Got sponsors on board
Booked speakers
Promoted event

21. Book Launch Proposal Book cover for the cover page Book description
Testimonials
About the author
Venue description (Hotel, Time/Date, Expected # of Guests, Agenda)
3 levels of sponsorship (next slide)
Terms and conditions

22. Sponsorships – 3 Levels - Gold

23. Sponsorships – 3 Levels - Silver

24. Sponsorships – 3 Levels - Bronze

25. Exhibitor Tables

26. Viral Explosions Book Launch Party (Friday Night) - Free
Full Day Event (Saturday) – Fee ($199)

28. Multiple Potential Revenue Sources
Sell tickets to the event
Sponsors
Exhibitor tables
Book sales
Product sales
Other speaker’s product/service sales (revenue split)

29. The Ultimate Success Event
$199 General Admission 1
$263 VIP (Included Lunch) 2
14 Speakers (Including a Guest Speaker at Lunch) 3
All Speakers Covered Their Own Expenses 4
Any Sales = Speaker Kept 100% 5
The Ultimate Success Event

31. Live Events Single Speaker
Choose a venue with a desirable location
Create a name / theme for the event
Create a web page
Sell tickets at an affordable rate
Offer a high level program

32. Live Events – Multiple Speakers
Speakers pay their own expenses
Deliver content / make an offer (revenue shared 50/50)

33. Making a Million Look Small
2 ½ Day Event
Low Fee for General Registration $117
VIP Option Available (Includes 2 x Lunch)

34. How to Promote a Live Event
Promote to your own list
Have speakers promote
Ask colleagues / friends / clients / prospects to share
Allow others to give tickets away
Run ads
Social media

35. How to Run a Live Event Do it yourself
Hire an event production company

36. Potential Hard Costs Hotel / Meeting Room A/V (Screens, Microphone)
Food / Drinks
Signage
Advertising

37. Open Q & A