2. Petr Leština Vojtěch Trš Tomáš Kadlec
Mills
12/01/03
IBM Software
Providing the Foundation for e-business On Demand A3
Petr Leština Vojtěch Trš Tomáš Kadlec
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3. Integration is Critical for e-business on demand
Mills
12/01/03
Integration is Critical for e-business on demand
e-business on demand: An enterprise whose business processes —integrated end-to-end across the company and with key partners, suppliers and customers— can respond with speed to any customer demand, market opportunity or external threat
Integration is at the heart of e-business on demand.
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4. IBM Building on Shared Capabilities
Re-factor software product offerings by stepwise componentization
and formation of substrates
Product
Product
Specific
Specific
Investment
Investment
Product
Product
Specific
Specific
Investment
Investment
Base
Best-of-Breed
Best-of-Breed
Product
Capabilities
Components
Product
Offerings

5. Assemble Components for a Collaboration Product
Re-factor software product offerings by stepwise componentization
and formation of substrates
Collaboration
Focused
Assembly
Product
Product
Specific
Specific
Investment
Investment
Product
Product
Specific
Specific
Investment
Investment
Base
Best-of-Breed
Best-of-Breed
Product
Capabilities
Components
Product
Offerings

6. Re-factored plus New Capabilities combine for New Products
Re-factor software product offerings by stepwise componentization
and formation of substrates
Lotus
Collaboration
Workplace
Focus
WebSphere
Product
Product
Portal
Specific
Specific
Investment
Investment
Integration
Focus
Base
Best-of-Breed
Best-of-Breed
Product
Capabilities
Components
Product
Offerings

7. On Demand is About Integration
Mills
12/01/03
On Demand is About Integration
An enterprise whose business processes are:
Dynamically responsive to any customer demand, market opportunity or external threat
Integrated end-to-end across the company
Integrated across industry value nets: partners, suppliers and customers
ACCESS
INTEGRATION
ON DEMAND
Processes Bounded by Functions
Processes Extend Beyond Functions
Business Led Processes Extend to Value Nets
Clarity on on demand – on demand is tied to the notion of integration. Observing in the marketplace.
How are businesses changing. Realtime, organic – ibm choose on demand.
Can make applications behave once you do the right level of integration across your enterprise. A B C A B C A B C
Develop Services & Products
Provide Financial Management
Manage Supply & Logistics
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8. The On Demand Architecture
Business Services
User
Business
Business Performance Management
Business Function Services
Business Process Choreography Services
Common Services
User
Access Services
Choreography
Personalization…
Reporting
Custom Applications…
Packaged Applications
Application
Business Rules…
Interaction
Acquired Services
Interaction Services
Collaboration
Presentation…
Form Factors…
Application Container
Information Integration
Information Management Services
ETL
Meta Data Services
Query and Search …
Enterprise Service Bus
Business Connections
Mediation, Messaging, Events
Utility Business Services
Resource Virtualization Services
Availability Services…
Security Services
Billing
Rating
Metering Services
Server
Storage
Resource Mapping…
Network
Service Level Management
Workload Services
Configuration Services
Peering
Settlement…
Infrastructure Services
Problem Management

9. Sales Focus on Key Elements of On Demand Architecture
Business Services
User
Business
Business Performance Management
Enterprise Service Bus
Business Connections
Mediation, Messaging, Events
Business Function Services
Business Process Choreography Services
Common Services
User
Access Services
Choreography
Personalization…
Reporting
Custom Applications…
Packaged Applications
Application
Business Rules…
Interaction
Acquired Services
Interaction Services
Collaboration
Presentation…
Form Factors…
Application Container
Utility Business Services
Resource Virtualization Services
Availability Services…
Security Services
Billing
Rating
Metering Services
Server
Storage
Resource Mapping…
Network
Service Level Management
Workload Services
Configuration Services
Peering
Settlement…
Infrastructure Services
Problem Management
Information Integration
Information Management Services
ETL
Meta Data Services
Query and Search …
People
Process
Information
Automation
Hardware and OS Support

10. Sales Focus on Key Elements of On Demand Architecture
Business Services
User
Business
Business Performance Management
Enterprise Service Bus
Business Connections
Mediation, Messaging, Events
Business Function Services
Business Process Choreography Services
Common Services
User
Access Services
Choreography
Personalization…
Reporting
Custom Applications…
Packaged Applications
Application
Business Rules…
Interaction
Acquired Services
Interaction Services
Collaboration
Presentation…
Form Factors…
Application Container
Utility Business Services
Resource Virtualization Services
Availability Services…
Security Services
Billing
Rating
Metering Services
Server
Storage
Resource Mapping…
Network
Service Level Management
Workload Services
Configuration Services
Peering
Settlement…
Infrastructure Services
Problem Management
Information Integration
Information Management Services
ETL
Meta Data Services
Query and Search …
Business
Integration
Tools
App Server
Content
Business
Intelligence
Database
Portal and
Workplace
Messaging
and Collab.
Pervasive
Automation Security Storage
z-Series Linux

11. Middleware Platform Processes Applications Middleware Environment
LPS
CRP
Applications
Middleware
Environment
Lotus
WebSphere
DB2
Tivoli
Rational
Linux
Unix
Windows
OS/400
z/OS
Systems
Environment
Servers
Storage

12. Middleware Platform – Componentization / Integration
Processes
LPS
CRP
Applications
Run
Manage
Build
Middleware
Environment
Lotus
WebSphere
DB2
Tivoli
Rational
Rational
Linux
Unix
Windows
OS/400
z/OS
Systems
Environment
Servers
Storage

13. Strategic Portfolio Shifts
Processes
LPS
CRP
Applications
Information Integration
Content Management
Business Intelligence
Dynamic Workplaces
Middleware
Environment
Lotus
WebSphere
DB2
Tivoli
Rational
Industry Vertical Middleware
Complex Process Integration
Pervasive Computing
Security
Storage
Systems Automation
Linux
Unix
Windows
OS/400
z/OS
Systems
Environment
Industry Pattern Based Development
Linux
Servers
Storage
zSeries

14. From Today’s “Product Sales” to Tomorrow’s “Specialty Teams”
Business Integration
Business Integration
Foundation and Tools
AIM
Business Portals
Content Management
Commerce
s/390 e-business
Business Intelligence
DB2
Data
Management
Content Management
Portal / Workplace
Business Intelligence
Messaging
Pervasive (Embedded)
e-Learning
Lotus
Portals / Workplace
Development Tools
e-Meetings
Document & Content Mgmt
zSeries
Embedded Device Support
Pervasive
Traditional Pervasive
Data Center Automation
Rational
Rational Development Tools
Security
S/390 SAMs
zSeries
S/390 Tools
Storage
Paco
Linux
Security
Tivoli
Storage
Competitive Winback
Linux
Linux

15. Industry Solutions IBM Middleware Solution for Automotive
Product Lifecycle Management
Factory to Enterprise Integration
Dealer Collaboration
Early Warning for Warranty
Systems & Software Engineering
Telematics
IBM Middleware Solution for Electronics
Product Innovation Mgmt
Software Lifecycle Mgmt
Supply Chain Collaboration
Business Performance Mgmt
Risk & Compliance
IBM Middleware Solution for Retail
Merchandising
Item Management
Inventory Management
Store Operations
Multi-Channel Management
Advertising, Marketing & Promotions
IBM Middleware Solution for Telecom
OSS / BSS Optimization
Contact Center Optimization
Mobile Services Delivery
Partner Content Enabler
Next Gen Network Services
IBM Middleware Solution for Energy & Utilities
Trading and Settlement
Mobile Workforce Management
Contact Center
Asset Operations
Regulatory Compliance
IBM Middleware Solution for CPG
Item Management
Customer Management
Brand Management
Consumer Information Management
Risk & Compliance Management

16. Industry Solutions IBM Middleware Solution for Government
Access
On Demand Workplace
Collaboration
e-Forms & Records Management
Emergency Response
IBM Middleware Solution for Life Sciences
Clinical Trials & Management
Annotation & Knowledge Sharing
Clinical Genomics
Investigator Recruitment & Trials Mgmt
Corporate Information Asset Management
IBM Middleware Solution for Financial Markets
Front Office Insight
Trade & Order Management
Financial Information Interchange
Post Execution Integration
Risk and Compliance
IBM Middleware Solution for Banking
Branch Transformation
Channel Empowerment
Core Systems Transformation
Risk and Compliance Foundation
Wholesale Payments Processing
IBM Middleware Solution for Insurance
Claims Management
Underwriting
Policy Management
Channel Distribution Integration
Customer Insight
IBM Middleware Solution for Healthcare
Patient-centric Portal
Collaborative Network
Clinical Decision Intelligence
Payer Services Portal
Health Plan Administration

17. Key industry solution offerings
Integration
People
Process
Information
Electronics
Production,
operations,
logistics
Product life-cycle
management
Supply chain
management
Banking
Banking
document
management
Branch
integration/
automation
Customer
insight
Retail
B2C
e-commerce
management
Digital media/content management
Wireless inventory
management
Supply chain
integration
Customer analytics
Financial markets
Branch
office
automation
Customer
analytics/
mining
Risk and
compliance
Automotive
Product life-cycle
management
Production, operations, logistics
Customer service
Insurance
Underwriting/
Claim
processing
Insurance
document
Management
Customer
insight
Web Meetings/e-Learning
Wholesale
Inventory,
warehouse and
shipping management
Customer
call-center
management
B2B
e-commerce
Customer and
product profitability
CPG
Item Management and synchronization
Customer management workplace
Security and
disaster recovery
Sarbanes-
Oxley
Business
intelligence
Horizontal
Portals
e-commerce
CRM
ECM

18. + + Defining Integration
Mills
12/01/03
Defining Integration
The efficient and flexible combination of resources to optimize operations across and beyond the enterprise + +
People
Processes
Information
MILLS FIFTH THIRD BANK

19. IBM Software products SWG offerings People Process Information
IBM WebSphere Portal
IBM WebSphere Host Integration for iSeries
IBM WebSphere Everyplace
IBM WebSphere Voice Server
IBM Rational® Rapid Developer
IBM Rational PurifyPlus
IBM Rational RequisitePro
IBM Rational Functional Tester for Java and Web
IBM Rational Unified Process
IBM Tivoli Monitoring family
IBM Tivoli Access Manager
IBM Tivoli Storage Manager
IBM Tivoli Web Site Analyzer
IBM Tivoli Configuration Manager
IBM WebSphere Application Server
IBM Lotus Domino
IBM Lotus Notes®
IBM Lotus Workplace
IBM DB2 Universal Database Workgroup
IBM DB2 Data Warehouse Standard
IBM DB2 Content Manager iSeries
IBM DB2 Content Manager Entry
IBM WebSphere Commerce
IBM WebSphere Business Integration
IBM WebSphere MQ
IBM WebSphere Studio
IBM WebSphere Development Studio family for iSeries
IBM Integrated Runtime (OEM only)
IBM Informix® and WebSphere Workgroup Bundles
IBM DB2 Integrated Cluster Environment

20. We begin 2004 with 14 Software Group Express offerings
SWG offerings
People
Process
Information
IBM WebSphere Portal - Express
IBM WebSphere Business Integration Connect - Express
IBM WebSphere Business Integration Item Synch Express
IBM WebSphere MQ Express
IBM WebSphere Commerce -Express
IBM Tivoli® Storage Resource Manager Express
IBM Lotus® Domino™ Collaboration Express
IBM Lotus Domino Utility Server Express
IBM WebSphere Application Server - Express
IBM Integration Platform for e-business Express
IBM Integrated Platform Express for Employee Workplace
IBM DB2 ® Universal Database™ Express
IBM DB2 Content Manager Express
IBM DB2 Everyplace® Express

21. Quarterly announcements will communicate integration story
Mills
12/01/03
Quarterly announcements will communicate integration story
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22. Focus on Architecture Through Model-Driven Development
Mills
12/01/03
Focus on Architecture Through Model-Driven Development
Unify business and software teams with model-driven business integration
Improve productivity by providing a choice of modeling paradigms
Make reuse practical with asset-based development
Modeling
Web Requirements and Application Data
Software Construction
Business Processes
The model-driven development (MDD) initiative has three objectives:
Unify business and software teams with model-driven business integration -Bridge the gap between business experts and software development professionals by providing a standard notation language (UML) and common modeling infrastructure across domains. This should enable organizations to help drive business expertise throughout the software development organization, while empowering each team member with the business or technology view most appropriate to the task at hand.
Improve productivity by providing a choice of modeling paradigms –Offer a spectrum of choices for individuals and teams adopting model-driven development approaches. Support a range of solutions that integrate models into the development process, from simple code visualization and model-code synchronization techniques to multi-model transformations and fully executable models.
Make reuse practical with asset-based development – Continue to automate the collection, classification and application of software assets, making it easier for organizations to leverage expertise in the form of software patterns, templates, components, and Web services.
Management
Deployment
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23. Model Driven Business Integration Full Lifecycles
Design / Build
Run / Manage
Business
Modeling
IT Modeling
J2EE/Web Services Development
Wrapping Orchestration
Deployment
J2EE App Svr
Web Services
Management
Component
Mgmt
App Mgmt
Practitioner Desktop
Studio Family
Application Server – Enterprise Edition
Eclipse
Lifecycle Traceability
DB2
XML
Serve up Models
Components, Apps
On Demand
Clear
Case

24. Mills
12/01/03
Defining On Demand – An Architects View No Hype On Demand Definition - High Level
On Demand consists of two new IT plays:
1. Consulting tools to transform businesses into value networks (eco-system)
2. New IT technologies that simplify and integrate the IT infrastructure
On Demand is…
a corporate strategy, a set of product offerings, an industry initiative
Suggested reading –
‘The eProcess Edge’ by Peter Keen and Mark McDonald
‘The Freedom Economy’ by Peter Keen and Ron Mackintosh
White Paper – ‘Business Transformation and Enterprise Architecture’ by Bob Dill
This and other On Demand Community IC can be found at the On Demand Knowledge Community web site:
URL:
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25. Mills
12/01/03
On Demand Operating Environment Today's Complex Siloed IT Infrastructure
External Customer Contact
Internal Employee Contact
This silo effect resulted in unnecessary or redundant investments in:
Network and Systems Infrastructure
Systems management resources
Skills development to support the applications
Additional volume of testing and quality assurance
Significant performance and capacity capabilities
This silo effect also resulted in:
Increased complexity in IT environments
Increased complexity in number of server technologies
Multiple application standards
Underutilized capacity
Inconsistent standards
Dialer
Dialer
Transcoder
Edge Server
Transcoder
VPN
Edge Server
IP Delivery
LDAP
LDAP
LDAP
LDAP
Web Server
Web Server
Web Server
Web Server
Web Server
Web Server
App Server
App Server
App Server
App Server
App Server
App Server
App Server DB DB DB DB DB DB DB
Interface
This uncoordinated expansion of e-business solutions resulted in complex, dysfunctional IT silos that duplicated infrastructure resources and increased IT delivery costs, forcing the optimization of IT infrastructure assets.
Interface
Interface
Interface
MQSI
Interface
Interface
Interface
Legacy DB
Legacy DB
Legacy DB
Legacy DB
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26. The On Demand Operating Environment The Looming Reality: Horizontal Process Integration
Marketing
Partners
Web
Partners
Sales
Partners
Advances that make it possible:
Standards for creating services and enabling them to communicate are agreed upon by major vendors
Infrastructure that supports self-defined, loosely coupled services has emerged
Tools to incorporate existing assets are available
Automation and virtualization of systems resources readily available
Customer/
Prospect

27. On Demand Operating Environment Attributes/Capabilities of an ODE
Mills
12/01/03
On Demand Operating Environment Attributes/Capabilities of an ODE
Integration
Partners
Partners
Partners
Business Modeling
Process Transformation
Application & Information Integration
Access & Collaboration
Business Process Management
Horizontal
Process
Business Flexibility
Infrastructure Management
Automation/Virtualization
Availability
Security
Optimization
Provisioning
Policy-based Orchestration
Business Services Management
Resource Virtualization of Servers, Storage, Distributed Systems/Grid and the Network
IT Simplification
Speaking points:
Both Integration and Infrastructure Management comprise specific capabilities that manifest themselves through a wide portfolio of middleware and hardware.
Integration is comprised of the following core capabilities:
Enterprise Service Bus Connects business software together to form an efficient enterprise by providing an open, scalable, industrial-strength messaging backbone that enables a Service Oriented Architecture (SOA). It is a managed intelligent network which connects and integrates an enterprise's IT business applications, in different locations, across different transports, and across organizational boundaries.
Business Process Execution Provides choreography for all kinds of business processes or flows. These business processes can be a mixture of human and IT resources.
Access
Allows users to interact in a personalized way with dynamic information, applications, processes and people.
Collaboration Allows users to interact in a personalized way with dynamic information, applications, processes and people.
Common Information & Resource Model A uniform way of representing and accessing data across heterogeneous information sources.
Adapters Facilitates the exchange of data and transactions between systems. In particular, its about adapting assets into the Enterprise Service Bus, thus allowing for existing assets to participate in the Service Oriented Architecture world.
B2B Connectors Maps any service to another service that exists outside the enterprise on any available transport channel. Business connections also provide partner management functions to define the external services, service level agreements and so on.
Infrastructure Management is comprised of the following core capabilities:
Business Services Management Virtualizes the IT environment in business terms. This allows for the managing of IT resource in the context of their impact on business processes and the bottom line. By virtue of this virtualization, service objectives can be established, honored and monitored.
Policy-based Orchestration Provides capabilities to define, distribute and enforce policies that span business processes and IT components.
Availability Capabilities for availably management. This includes disaster recover mechanisms, resource provisioning, data replication, transaction management, converged event management, and root- cause analysis.
Security A truly distributed security mechanism for authentication, configuration and access control within and across organization boundaries. This includes federated identity management, privacy control, data protection and a common security management console.
Optimization Optimization provides capabilities targeted at the achievement of business performance goals. This includes function such as capacity analysis, planning services, scheduling, and workload management.
Provisioning Makes managed resource available for use when needed. This includes the case of expansion and contraction of the resource capacity.
Resource Virtualization The concept of the virtualization engine is technology that simplifies access and management of IT resources including the operating system, network, storage and servers. In addition, it extends the functionality of individual operating systems. It is based on the Open Grid Services Architecture.
Server Provides support for server partitioning, as well as support for multiple servers that can be aggregated to form a shared resource pool. Management and allocation of these resources is based on business need.
Storage This capability allows for the combining of the capacity of multiple storage controllers into a single resource with a single view of the storage resources. This abstraction layer between the physical storage devices and the users of those devices (host applications) provides the ability to hide the physical infrastructure from the application and end user.
Distributed Systems/Grid The virtualization of distributed computing and data resources as well as the allocation of web application servers. From a distributed computing perspective, this includes such things as processing, network bandwidth, and data access to create a single system image, granting users and applications seamless access to vast IT capabilities. Resources are by their nature heterogeneous. At its core, this is grid computing.
Network Network virtualization includes the ability to manage and control portions of a network, that may even be shared between among different enterprises, as individual or virtual networks. This includes technologies such as VPNs, VLANs, IP Virtualization and more. It also includes the ability to prioritize traffic across the network to ensure the best performance for business-critical applications and processes.
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28. Middleware, Hardware and Services Provide the Capabilities
On Demand Operating Environment High Level Component Architecture
Partners
Application Container
Horizontal Process 
Business Services
Enterprise Service Bus
Business Flexibility
IT Simplification
Infrastructure Services
Middleware, Hardware and Services Provide the Capabilities

29. Mills
12/01/03
On Demand Operating Environment IBM on demand Current and Future Offerings
Products
& Services
Product
Bundles
Solution
Building Blocks
Infrastructure
Solutions
WebSphere Portal
WebSphere Business Integration Tools
WebSphere Business Integration Modeler
DB2 Information Integrator
DB2 Content Management
IBM Lotus Workplace
Tivoli Business Services Management
IBM Collaboration Portal Offering
IBM Business Integration Offering
IBM Information Integration Offering
IBM Web Infrastructure Orchestration
IBM Server Allocation for WebSphere Application Server
Analytical, Information, Business Grid Offerings
To be announced in 2004
IBM Infrastructure Management Assessments
MSS Virtualization Services
Grid services
To be announced in 2004
IBM Infrastructure Management Outsourcing
Deep Computing CUoD
Products & Services
Integration
IBM WebSphere Application Server
IBM WebSphere Portal
IBM WebSphere Business Integration Tools
IBM WebSphere Business Integration Modeler
IBM WebSphere Everyplace Access
IBM DB2 Information Integrator
IBM DB2 Content Management
IBM Lotus Workplace
IBM Tivoli Business Services Management
Infrastructure Management
IBM Tivoli Intelligent ThinkDynamic Orchestrator
IBM WebSphere
IBM eServer portfolio, includes series and BladeCenter, Squadrons
IBM TotalStorage portfolio
Product Bundles
IBM Collaboration Portal Offering
IBM Business Integration Offering
IBM Information Integration Offering
IBM Enterprise Modernization
IBM Build & Deploy on demand Applications
IBM Middleware Solution for Enterprise Content Management
IBM WebSphere Portal for Multiplatforms
IBM WebSphere Commerce Partner Portal
IBM Lotus Workplace Team Collaboration
IBM Mobile Office Jumpstart Entry Offering
IBM WebSphere Digital Media Enabler
IBM Web Infrastructure Orchestration
IBM Availability Management Offering
IBM Tivoli Autonomic Monitoring Engine
IBM Security Event Management Offering
IBM Optimization for zSeries Offering
IBM iSeries Enterprise Edition
IBM Web Server Provisioning Offering
IBM Storage Provisioning Offering
IBM User Provisioning Offering
IBM TotalStorage Virtualization Family
IBM Server Allocation for WebSphere Application Server
Analytical, Information, Business Grid Offerings
Infrastructure Simplification, Virtualization Engine (2Q04)
Compliance Framework, Compliance Appliance (2Q04)
18 Industry-Focused Grid Solutions
Solution Building Blocks
TBA 2004
IBM Infrastructure Management Assessments
MSS Virtualization Services
Grid services
Consolidations and Simplification Consulting and Services (2Q04)
Regulatory Consulting and Services
Infrastructure Solutions
IBM Infrastructure Management Outsourcing
Hosting (iLumin, Zantaz)
Check Imaging Hosting
Anti-Money Laundering Hosting
Medical Archiving Hosting (1H04)
Deep Computing CUoD
IBM Tivoli
IBM Tivoli Intelligent ThinkDynamic Orchestrator
IBM TotalStorage portfolio
*This is not a comprehensive list of available offerings for becoming an on demand e-business
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