1. Gianpietro Mazzoleni La comunicazione politica Chapter 8
Media
Gianpietro Mazzoleni
La comunicazione politica
Chapter 8

2. The ethics of the media system
Four theories concerning media’s duties and rights
Free press
Market of the ideas
Civic militancy against corruption
Social responsibility
Point 2 above shows the potential conflict between professionalism and commercialism

3. Press Quality vs. tabloid newpapers
Newspapers are usually considered more biased than radio and television

4. Television TV continues to be the preferred channel of information
The advent of the digital technology brought about the splitting up of the public

5. New media Internet is extremely difficult to control
Web 2.0 “disintermediates” political relationships between citizen and politicians

6. How media built political reality
Frame
Agenda-building
Visibility for some people
The bias may be
Unwitting
Intentional

7. Elections and television
News(cast)
Interview
Press conference
Debate
Talk show

8. Contents Issues may be Pure, spontaneously generated
Reflected, generated by the politicians
Induced, generated by the media

9. Role of the issue during the campaign
Political issues
Policy issues
Personal issues
Campaign issues
Only policy issues are growing in Italian campaigns

10. Survey, poll, panel
Public opinion research is extremely appropriate for political communication
It may raise a bandwagon effect, as opposed to a underdog effect

11. Infotainment
A constructed noun, infotainment is the combination of the words information and entertainment, suggesting a practice of the blending together of their presentation within the broadcasting of news and current affairs

12. Types of infotainment
Infotainment 1.0: a political program including gossip and scandals
Infotainment 2.0: the information is completely “tabloidized”
Infotainment 3.0: showmen talk about politics