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Katrin toilet assortment – with a luxury touch

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Presentation on theme: "Katrin toilet assortment – with a luxury touch"— Presentation transcript:

1 Katrin toilet assortment – with a luxury touch

2 Current assortment Katrin Saga Katrin Toilet 280 Plus
Katrin Bulk Pack Saga Saga Toilet 360 Saga Toilet 260 Saga Toilet 160 Saga Toilet 400 Saga Toilet 700

3 Current assortment Katrin Toilet Plus

4 Current assortment Katrin Toilet

5 Current assortment Saga Toilet

6 Our customers want: Clear and simplified assortment More distinct quality levels Luxury products for hotels and restaurants Packaging with high quality profile

7 A clear and compact assortment
Metsä Tissues targets A clear and compact assortment Harmonised sheet sizes and brightness levels A pan-European approach, easier to launch new products Upgraded quality and visual appearance New embossing for Katrin – LimTech diamond Higher brightness for Saga Increased profitability Production rationalisation Right choice – right price

8 Three quality levels Katrin Plus Katrin Saga
Extra white and soft, high class luxury products For special requirements Katrin Standard white products For standard requirements Saga Affordable products For basic requirements

9 New assortment Katrin Plus Katrin Saga Katrin Toilet 210 Plus
Katrin Bulk Pack Plus Katrin Katrin Toilet 200 Katrin Toilet 290 Katrin Toilet 400 Saga Saga Toilet 290 Saga Toilet 360 Saga Toilet 640

10 Simplified assortment with distinct quality levels

11 ”Top of the line” luxury product Developed especially for hotels
Katrin Toilet 210 Plus ”Top of the line” luxury product Developed especially for hotels New packaging design 3-ply 2-pack 210 sheets generous sheet size (115 x 140 mm) 29 m

12 Pleasant high quality product New packaging design
Katrin Toilet 280 Plus Pleasant high quality product New packaging design 2-ply 2-pack edge embossed 280 sheets generous sheet size (115 x 140 mm) 39 m

13 Pleasant high quality product New packaging design
Katrin Toilet 240 Plus Pleasant high quality product New packaging design 2-ply 2-pack edge embossed 240 sheets 34 m

14 Pleasant high quality product New packaging design
Katrin Toilet 360 Plus Pleasant high quality product New packaging design 2-ply 6-pack edge embossed 360 sheets generous sheet size (106 x 140 mm) 50 m

15 New ”LiMTech diamond” embossing Pleasant high quality product
Katrin Toilet 250 Plus New ”LiMTech diamond” embossing Pleasant high quality product New packaging size and design 2-ply 6-pack 250 sheets generous sheet size (106 x 140 mm) 36 m

16 ”Top of the line” luxury product Extra thick and soft
Katrin Toilet 150 Plus ”Top of the line” luxury product Extra thick and soft New packaging design 4-ply 6-pack 150 sheets ”three drops” embossing sheet size adapted to the most hotell room dispensers (98 x 135 mm) 20 m

17 ”Top of the line” luxury product New packaging design
Katrin Toilet 143 Plus ”Top of the line” luxury product New packaging design 3-ply 6-pack 143 sheets ”three drops” embossing 18 m

18 Pleasant high quality product New softer paper quality
Katrin Bulk Pack Plus Pleasant high quality product New softer paper quality New packaging design 2-ply 225 sheets/bundle 40 bundles/carton edge embossed

19 Pleasant high quality product New packaging design
Katrin Facial Tissue Pleasant high quality product New packaging design 2-ply 100 sheets/box 40 boxes/carton

20 Katrin Plus - ”top of the line” products with a luxury touch
”Top of the line” luxury product Developed especially for hotels

21 New ”LiMTech diamond” embossing Good quality white product
Katrin Toilet 400 New ”LiMTech diamond” embossing Good quality white product 2-ply 6-pack 400 sheets 50 m

22 New ”LiMTech diamond” embossing Good quality white product
Katrin Toilet 290 New ”LiMTech diamond” embossing Good quality white product 2-ply 6-pack 290 sheets 36 m

23 New ”LiMTech diamond” embossing Good quality white product
Katrin Toilet 200 New ”LiMTech diamond” embossing Good quality white product 2-ply 8-pack 200 sheets 25 m

24 For basic requirements
Saga Toilet 640 For basic requirements 1-ply 6-pack 640 sheets 80 m

25 For basic requirements
Saga Toilet 290 For basic requirements 2-ply 8-pack 290 sheets 36 m

26 For basic requirements
Saga Toilet 360 For basic requirements 2-ply 6-pack 360 sheets 50 m

27 New assortment KATRIN PLUS OCH KATRIN Katrin Toilet 210 Plus

28 New assortment SAGA Saga Toilet 360 Saga Toilet 250 Saga Toilet 400

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32 Launching Katrin Toilet assortment – with a luxury touch
AUGUST 2007


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