1. Kraft Foods Baltics World Lithuanian Economic Forum Chicago
September 21, 2012

2. Forward-looking statements
This slide presentation contains a number of forward-looking statements. Words, and variations of words, such as "expect," "will" and similar expressions are intended to identify our forward-looking statements, including, but not limited to, the timing and distribution mechanics of the spin-off; the tax-free status of the spin-off and related transactions; global snacks business following the spin-off; and our expectations regarding the satisfaction of the conditions to the spin-off. These forward-looking statements are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause our actual results to differ materially from those indicated in our forward-looking statements. Please see our risk factors, as they may be amended from time to time, set forth in our filings with the SEC, including our most recently filed Annual Report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. Kraft Foods Inc. disclaims and does not undertake any obligation to update or revise any forward-looking statement in this presentation, except as required by applicable law or regulation.

3. An amazing brand portfolio world-wide
12 brands with more than $1 billion in revenue
70+ brands with more than $100 million in revenue
40 brands over 100 years old
80% revenue from #1 share positions

4. Fast facts of the global company
Approximately $50 billion in revenue
World’s #2 food company, #1 in North America
#1 in global confectionery and biscuits
Sales in approx. 170 countries, Operations in more than 75 countries
Approximately 127,000 employees
Donated more than one billion servings of food since 1997
Figures are for the combined Kraft Foods and Cadbury businesses as at December 31, 2010

5. Why Lithuania in 1993? Internal decision factors
“Early bird gets the worm”
New market with growth potential
Market entry possibility via attractive acquisition target
External decision factors
Determined Lithuania’s orientation towards western values and free economy
“Crossroad” position geographically and culturally between the west and the east
Open and risk taking environment
Proactive approach of the government and business management towards foreign investors

6. We grew our business with Lithuania together
Kraft Foods was one of the first investors to bring the new standards:
Business ethics and values with compliance and integrity programs
Highest food safety and quality standards; first ISO certified food manufacturer in the country
People management standards and development opportunities
Relationship with communities – understanding and meeting social expectations
Sustainability programs
Diet & Health initiatives
Social responsibility
Lithuania was rapidly changing as a country:
Embraced democratic values
Society transformation from “soviet planned” to free market and competitive one
Fast overall growth of the economy and wealth
Rapid European Union accession
Legal and regulatory environment change reflecting all the factors above

7. To fix the base: we started building on the local brands
1996 Manija was awarded “Product of the Year”
1997 Karūna’s boxed chocolates were awarded “Product of the Year”
2000 Karališkas chocolate was awarded “Product of the Year”
2003 Karūna, Manija recognized as the Top Seller 2003 in Latvia.
2004 Karūna was awarded Baltic Brand
2009 Karūna was awarded “Best seller”
2010 Karūna was awarded “Best seller”

8. Opened up to global brands as the economy grew
2003 Jacobs Krönung recognized as the Top Seller in Latvia.
2004 – Golden Hammer Silver award for Jacobs Krönung Best Media
2004 – Golden Drum award for Jacobs Krönung innovative outdoor solution
2005 – Baltic Brand award for Jacobs Krönung Innovative Marketing Solutions
2006 – Jacobos announced to be among 10 most loved brands in Lithuania
2009 – Jacobs Krönung and 3in1 “Best Seller” awards
Jacobs Krönung and 3in1 “Best Seller” awards

9. Today Kraft Foods is offering to consumers beloved heritage as well as most popular global brands
Coffee
Confectionery
Biscuits
Gum and Candy
New categories after investment – brought in coffee, chewing gum, biscuits, had salty snacks

10. Lithuania’s flexibility supported our success
Lithuania was flexible when it came to adapting overall Kraft Foods strategies and developments:
Broadening the portfolio, e.g. with biscuits & gum/candy as these businesses were acquired
Start-ups, e.g. salty snack business and manufacturing
Divestitures in line with strategic directions of the parent company

11. Leading to the rich history of the company in the Baltics
1888 Confectionery factory history dates back over 100 years
1993 Acquisition of 67% by Kraft General Foods. AB “Kraft Foods Lietuva” established
1994 Entered market with Karuna and Jacobs
1995 Opening of representative office in Estonia (from 1997 to Estonian market was under responsibility of Kraft Finland)
1996 Entered snacks market with Estrella
1997 Opening of representative office in Latvia
1998 Opening of representative office in Belarus (transferred to Russia)
1999 Opening of the salted snacks plant, first out of Scandinavia
2008 Divestiture of salted snacks
2009 Integration of Baltics LU biscuit business
2010 Integration of Baltics Cadbury business

12. Kraft Foods in the Baltics Today
Kraft is based in Kaunas, Lithuania. Manufacturing Unit (“MU”) and Business Unit (“BU”) are one legal entity located in one site. Small offices in Riga and Vilnius
Local organization is 126 employees in BU and 418 in MU. MU consists of two parts: chocolate factory and Salty Snacks co-manufacturing facility
Kraft sells 4 categories: Coffee, Chocolate, Biscuits and Gum & Candy
Kraft is marketing to the three Baltic states and exports to Kaliningrad
Preferred supplier: recognized as best supplier by Lithuanian Retailer association

13. We are holding #1 positions in Lithuania, Latvia and Estonia represent a potential; Big player in Baltic geography
Baltic countries
Chocolate
Candy
Gum
Coffee
Biscuits
Lithuania #1 #2
Latvia #3
Estonia #4

14. We believe that responsible business helps to achieve results - social responsibility
More than 10 years of cooperation with Food Bank – hunger fighting strategy
Active volunteering efforts since 2000, skill-based volunteering by KF employees
H4S (Health for Schools) project – balanced diets and healthy lifestyles:
Piloted by KF in 2007
Expanded to national level with other food companies joining the project
First ever project in Lithuania with close cooperation of private business and Ministry of Health & Ministry of Education
KF a recognized partner which makes a difference in local communities

15. Recognized for contributions promoting schoolchildren sports
Kraft Foods has been a sponsor of children basketball from 1995
In 1996 KF organized it’s own championships called “Karūna”
From 2001 “Manija” became a leading sponsor of Lithuanian Youth Basketball League
children every season
3500 games
14 championships
The President of Lithuania Valdas Adamkus heads the official committee of Lithuanian Youth Basketball league

16. Recognized for supporting culture
Kaunas Jazz Festival: for 21 years Kraft Foods "has been playing jazz" with the top world jazz musicians, which turned into one of the most significant music events in the Baltics and Europe

17. Our employees are loyal to the company and they are proud of their employer

18. Majority of BU employees are middle age and have more than secondary education
Average age of BU employees is - 36
Over 75% of BU employees have more than secondary education

19. Over 50% of employees work more than 10 years for Kraft Foods
Employees length of service:
Baltics BU & MU & regional roles based in Kaunas
MU Length of Service
BU Length of Service

20. Kaunas plant operates in the context of the European market
Today the Kaunas plant is a major production hub for countries outside Lithuania
The business friendly environment, efficient costs and reliable work force made this possible despite strong internal competition from the EU facilities
Employees (avg)
Production volume 17,761 tons
No of main production lines 7
No of BU’s supplied by Plant 17
Number of SKUs
Brands produced

21. Market is never stale in it’s territories or scope
Market for Lithuanian manufacturers has significantly changed – our market and competitors are not only within the territory of Lithuania any more
In order to succeed we have to embrace the territory of the European Union and go even broader given, the developments of the trade globalization
This change brings its opportunities and challenges
Dynamics of the markets are very fast and the ability to proactively design, anticipate and follow the change makes us stay on the top
Ability to embrace the change leads to success

22. More new developments - spin-Off
On August 14, 2012 Kraft Foods Inc. (NASDAQ: KFT) Board of Directors approved the spin-off of its North American grocery business and declared a pro rata distribution of shares of Kraft Foods Group, Inc. (which will hold the North American grocery business) to holders of Kraft Foods Inc. common stock. 
On October 1, to become
Kraft Foods Group, Inc.
(North American
Grocery business)
Mondelēz International, Inc.
(the new name of
Kraft Foods Inc.)
(Global Snacks business)
Kraft Foods Lietuva will become
Mondelēz Lietuva

23. What we all need to continue to succeed?
Openness and readiness for the change
Harness global developments to identify and use opportunities
Utilize EU Common / global market potential
A government that is flexible, supportive and that minimizes administrative burden