1. Cybermalls Presentation
24th of March
Cybermalls Presentation
Fabrice Bormans
Karen Meeuwissen
Jorgen Mertens
Tom Van de Venster

2. Introduction Why? relative novelty of the phenomenon
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Introduction
Why?
relative novelty of the phenomenon
computer as starting point for doing business and shopping

3. Contents of presentation
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Contents of presentation
Introduction
What are cybermalls
Different types of cybermalls
Advantages <-> Disadvantages
Surveys and Business results
The Future of cybermalls
Discussion
The making of the website and a demonstration

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WHAT ARE CYBERMALLS?

5. What are cybermalls? cybermalls are … cybermalls and teleshopping
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What are cybermalls?
cybermalls are …
definition
similar to search indexes
cybermalls and teleshopping
application of virtual reality
new sensation

6. What are cybermalls? Payment? made with a system of DIGICASH
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What are cybermalls?
Payment?
made with a system of DIGICASH
Digital Signature Standard as a solution

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TYPES OF CYBERMALLS

8. The American classification
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The American classification
two types of Internet malls
first type: simply links to outside websites
at no cost or for a small fee
second type: acts like landlord construction company
take information of customers
create a web site

9. The American classification
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The American classification
host the website on their servers
customers pay...
… a substantial fee up front
… a monthly fee for each page they have
Remark: this type can be very expensive

10. The American classification
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The American classification
The characteristics of the two types of cybermalls in U.S.A.:
...Internet malls that are not in the business of selling Internet services or web sites OR
…landlords, because :
simply renting a space
make money by
producing canned web sites
selling seminars
selling advertising

11. The American classification
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The American classification
attract costumers by
telling how much traffic they get
how many "hits" they receive
use contests and advertisements to bring traffic to mall

12. The European classification
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The European classification
Two different types The 1st type:
comparable with department stores
show different products to the customer
mostly with description, drawings or pictures
by clicking  automatically added to your order

13. The European classification
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The European classification
 The 2nd type:
like in our shopping-centres
properly speaking only service hatches for other Web sites (shop)
customer can get an -or FTP-address to order or to download a catalogue

14. ADVANTAGES  DISADVANTAGES
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ADVANTAGES  DISADVANTAGES

15. Advantages of cybermalls
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Advantages of cybermalls
Companies
instant exposure to Net population
cost 
inventory can be minimised or eliminated
variety of services is expanding

16. Advantages of cybermalls
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Advantages of cybermalls
Customers
no parking problems
one centralised place for shopping
clear view on the available products
absence of strict opening hours

17. Disadvantages of cybermalls
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Disadvantages of cybermalls
High difficulty level solutions?
research for more userfriendlyness
categorical listing
approved search utilities
Lack of social habits solution?
Problem resolves itself (next generations)

18. Disadvantages of cybermalls
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Disadvantages of cybermalls
Insecurity of financial transactions solutions?
Continued research
increasing business
Prices solutions?
more customers
new companies “à la minute”

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SURVEYS

20. Surveys The first survey: A Belgian research A few results
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Surveys
The first survey: A Belgian research A few results
in 1998: + 1 million $
round 2001: turnover from  1 billion $
at this time:
the electronic market  - number of users 
major function: pre-sales
analysts : “specialty stores” 

21. Surveys new services concerning information-supply Companies like
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Surveys
new services concerning information-supply
Companies like
PSQuote (stock market)
Clarinet (press reports) 
most of their services are for free => working well
most companies searching for : combination of subscription and ads

22. Surveys Further results :
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Surveys
Further results :
online shopping no priority to the current Internet public
no difference between  and 
1/5 users interest in online shopping
If purchase:
software
technological products
compact discs

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24. Surveys Conclusion results not very promising 
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Surveys
Conclusion
results not very promising 
cyber-marketers: the "look before you buy" effect => preparation of purchase
 being present on the Net a necessity Example: big car-constructors

25. Surveys The second survey: An American research
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Surveys
The second survey: An American research
various surveys on Internet conducted
different subjects
questionnaires directly on home pages 
advantages: certain procedures are eliminated:
printing
distribution
collection
data input

26. Surveys  disadvantages: Results of the survey
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Surveys 
disadvantages:
Internet population is limited
sufficient response requires publicising on many homepages
Results of the survey

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30. Surveys The third survey: What about the owners of a store in a mall?
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Surveys
The third survey:
What about the owners of a store in a mall?
Verschillende tabellen opsommen

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Surveys
Conclusion:
Almost no promotion from the malls outside the own mall’s directory 
Customers must promote their own site!
getting listed in at least the main search engines
development of relations and links with other websites
all off-line ads must have website address and address of company

37. THE FUTURE OF CYBERMALLS?
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THE FUTURE OF CYBERMALLS?

38. The future of cybermalls
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The future of cybermalls
main product categories sold on the Internet at this moment...
future: business in ‘common goods’
the Internet as a tool for different products...
questions that need to be asked...

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DISCUSSION

40. THE MAKING OF THE WEBSITE  A DEMONSTRATION
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THE MAKING OF THE WEBSITE  A DEMONSTRATION