1. INDUCTION

2. CONTENTS Rasasi - Heritage The Visionaries Mission & Vision Statement
Skills & Capacity
Research & Development
Reach
Organization Chart
Product Mix
Customer Profile

3. HERITAGE
Rasasi Perfumes Industry LLC., a family owned business was founded in 1979 in Dubai. Over the last three decades, the company has build on solid foundation of pioneering entrepreneurial vigor creating some of the best and the most exclusive fragrances which have established a worldwide reputation for quality, luxury and elegance.
Rasasi Operates with more than 115 elegantly- designed and unique, showrooms in leading malls and prime market locations across the GCC.
Over 1000 employees which is supported by a 16,000 sqm state-of-the-art manufacturing facility in Jebel Ali Free Zone in Dubai.
Rasasi today occupies a highly reputable place in the regional Perfume Industry, with a Product Range of over 400 SKUs

4. VISIONARIES
Rasasi Perfumes Industry LLC was founded by Mr. Abdul Razzak Kalsekar, a talented and committed businessman– The Chairman of Rasasi Perfumes.
His Vision & Strong belief in offering high quality and excellent value fragrance products is now being carried forward into reality by his 6 sons – each committed to realize the dreams and Corporate Vision in following roles:
– Managing Director
– Director (Strategic Planning & Communications)
– Director (Distribution)
– Director (R&D French products ,Production & logistics)
– Director (R&D - Oriental products, Purchase & QC)
– Director (Saudi Region)
Their leadership is turning a flourishing family business into a global corporation.

5. RASASI VISION RASASI MISSION
“To be an Integrated Global leader in the Niche segment of Fragrance and Allied / Lifestyle product industry“
RASASI MISSION
“We strive to be the global leader in defined market segments by developing, manufacturing and delivering innovative, Quality and Premium fragrance and allied products.
We are committed in supplying to our consumers and customers with the finest, high-quality products and to lead the industry in research and product development.
We support these goals with a corporate philosophy of adhering to the highest ethical conduct in all its business dealings, treatment of its employees and social and environment policies”

6. RASASI CURRENT POSITION
FACILITY & PEOPLE
16,000 sqm Factory at Jebel Ali Free Zone (JAFZA).
Warehouse at 6B Industries (JAFZA South Zone).
5000 Sq.M Aerosol Plant (Commissioned in 2011).
An Integrated production consisting of blending, filling, printing, packaging and stores.
With a strength of above 1000 employees, our people, resources and determination to excel has exhibited tremendous progress and brought the company to its current leading position.

7. SKILLS & CAPACITY
The Group has more than three decade track record and entrepreneurial flair which has made it grow from strength to strength, consolidating on the trust of our valued customers.
The Company strives to foster infinite relationships with their customers by providing them with innovative and unique products for every aspect of their lives. 
The Company believes that this strategy is also important in maintaining a domestic market leadership position in its major product lines and in providing a competitive advantage
At Rasasi, the passion about advancing the science of fragrances. the success story begins with the desire to learn, knowing that they can never know enough. To satisfy the quest for continuous innovation, improvement and growth, the dedicated team of professionals for the development and production of new perfumes. The Research & Development Division and the Production Team strives relentlessly to develop innovative products. The determination to provide quality and excellent customer service on par with International standards. 

8. RESEARCH & DEVELOPMENT
The R&D is the core of any company and it is no different with Rasasi. The group’s R&D Team has professionally qualified personnel constantly working towards developing products suited to the consumer’s needs and tastes, globally. 
To maintain quality and consistency, they have tied up with leading European & Asian perfumeries to ensure that are on par with international standards. The group understand the need for industry expertise and have always appointed the best marketing and research experts to procure it. 
Though innovation and improvement are pivotal to Rasasi, we have always strived to provide value for money to our customers while maintaining our quality, our vision and long-term standing in the region The well-equipped R&D team is constantly innovating and improving to give customers the best that Rasasi Perfumes can offer.
We not only ensure high quality standards in our own processes but also at our supplier's end where quality-consciousness efforts have been increased. The R&D team and the manufacturing team with its drive for continuous improvements, are striving for the most efficient and cost effective processes so that quality products may be produced and can be offered at excellent value. sold at affordable value. We have an Evaluation Board that coordinates and evaluates components/projects and finalizes fragrances, bottle designs and other components that fit well with the target market segment.

9. OUR REACH DISTRIBUTION SPREAD
Rasasi products are sold to Millions of Customers in 60 countries around the world
Strong Distributor channel built over decades across the world
Deodorants, roll-on, Oriental Sprays & Occidental sprays are distributer through our own distributors
New territories and channels being added each month.

10. Rasasi – in UAE
In UAE , we are aggressively expanding our reach to all important retail destinations, with a present reach of more than 60 outlets in UAE alone. To name a few …
Abu Dhabi
Khalidiya Mall
Marina Mall
Abu Dhabi Mall
Madinat Zayed centre
Ad Co-op Mina
Bawabat Al Sharq Mall
Baniyas
Al Ain
Old Passport road
Al Ain Mall
Al Ain Mall Extension
Bawadi Mall
Sharjah
Sharjah City Centre
Mega mall
Sahara Centre
Sharjah International Airport
Bank Street
Rolla
Fujeirah
City Centre
Shk Hamad B.A. Street
Ajman
Lulu Centre
City centre
Safeer Mall
Ras Al Khaimah
Al Waha Centre
RAK Mall
Manar Mall
UAQ
King Faisal Street
Dubai
Deira City Centre
Mall of the Emirates
Mirdiff City Centre
Burjuman Centre
Dubai Festival City
Arabian Centre
Century Mall
Ghurair City
Al Ghurair Centre
Jumeirah Palm strip
Bustan Centre
Murshid Bazar
Fakhree Market
Kuwaiti Mosque
Al Manal Centre

11. RETAIL NETWORK Company owned retail outlets:
We have more than 120 company-owned elegantly designed showrooms, located in prestigious shopping malls and prime market locations, across the GCC.
Few outlets in prime malls outside UAE :
Oman :Muscat City Centre, Safeer Mall Sohar, Muthrah Souq, Seeb Souq,
Al Khod, Sohar Souq, Salalah, Qurum, Nizwa, Baushar, Buraimi, etc.
Kuwait :Magathir mall, Mannar Mall, Sahari Mall, Fahaheel, Fawares Centre,
Jahra, Gate Mall, etc.
Saudi :Aziz Mall, South Mall, Rashid Mall, Buraidh Mall, Makkah, Jeddah, etc.
Qatar :City Centre Doha, Al Shafi, Al Nasr, Souk Central.
Bahrain : City Centre, Ramli mall, Hidd Mall, Bukwara, etc.
India : Mumbai, Delhi, etc.

13. Organization Chart

14. MANAGING DIRECTOR General Manager – Retail Outlets Maintenance Mgr.
Assistants
Area Managers
Sr. Product Manager
O. Distribution Mgrs.
Media Rep.
Coordinators
Merchandiser
Supervisors / Shop In-charge
Product Mgrs.
Inventory Controller
Sales Associates / Salesmen / Sales Girls / Cashiers
Product Executives
Assistants

15. BRANDS IN OUR PORTFOLIO
Rasasi Perfumes has created a niche for itself in the market.
Rasasi Manufactures a wide range of Oriental & Occidental(western) perfumes.

16. PRODUCT MIX FRAGRANCE CATEGORIES –
Oriental – Eastern / Arabic / Traditional fragrances
Occidental – French / Modern fragrances
PRODUCT CATEGORIES –
FP – Finished Products (Products in Packaged Form)
Loose Products

17. Finished Products
FS – Finished Sprays – Further subdivided as – French, Oriental & French-Oriental
FP – Finished Conc. Perfumes
FO – Finished Oriental – consists of Bukhoor & Oudh Mo-attar
FT – Finished Toiletries – consists of aqua sprays used as room / linen fresheners
FC – Finished Cosmetics – Powders & Lotions

18. Finished Products (Commercial)
5 Tola Green Box – Concentrated Perfumes in 5 tola packed form
½ Kg Tins – in two categories – Golden & Platinium – Concentrated Perfumes packaged in ½ Kg Aluminium Tins

19. Loose Products Agarwood Oudh Moattar Dhanal Oudh
PE (Perfume Extracts) – Attars sold in loose form
Saffron
Labdanum

20. Number of SKU’s Finished Products – FS (F) – 69 FS (O) – 68 FP – 40
FO – 19
FT – 6
FC – 8
5 Tl G.Box – 24
½ Kg Tins - 35
Loose Products –
Agarwood – 34
Dhanlood – 6
OR – 3
PE – 88

21. FS-ORIENTAL

22. SAFINA
OUDH AL MISK
AFSHAN
TASMEEM WOMEN

23. DIRHAM
OUDH AL MUBAKHAR
MUKHALLAT OUDH
AL MUBAKHAR
MAA ARWAAK
(MEN)

24. MAA ARWAAK
(WOMEN)
OUDH AL ABIAD
DAAREJ (MEN)
DAAREJ (WOMEN)

25. KHALTAT AL KHASSA
ROOHY TEHEBAK
HATEM MEN
ABYAN WOMEN

26. ABYAN MEN
TASMEEM MEN
KUN MUKHTALIFAN
(WOMEN)
BUSAINA

27. KUN MUKHTALIFAN
(MEN)
EGRA - MEN
EGRA - WOMEN
ARBA WARDAT EDP

28. AL HOBB AL ABADY
AL HOBB HAKIKI
AL HOBB HAYAT
JAISH

29. HATEM RUH
AL MUGHAMARAH
BUSHRA WOMEN SPRAY
DHANAL OUDH
RUWAH
DHANAL OUDH
JURRAH

30. DHANAL OUDH
NASHWAH
DHAN AL OUDH
AL NOKHBA
DHAN AL OUDH
AL SAFWA
FAQAT LIL RIJAL

31. AL WISAM EVENING
AL WISAM DAY
ATTAR AL MOHABBA
WOMEN
ATTAR AL MOHABBA
MEN

32. ENTEBAA WOMEN
ENTEBAA MEN
TAGREED AL NAGHAM
AL AZB
TAGREED

33. ASHAAR MEN
ASHAAR WOMEN
DALA AL BANAT
ANAQA
DALA AL BANAT
AMANI

34. DALA AL BANAT
BEHJA
AL ATTAR AL THAMEEN
MUKHALLAT
OUDH SIUFI
DHAN OUDH
AL COMBODI

35. LA YUQAWAM
WOMEN
LA YUQAWAM
MEN
AL OUDH AL MUMAIZ
(BLUE)
OUDH SIUFI

36. AL OUDH AL MUMAIZ
(RED)

37. KHALTAT AL OUDH
AFSHAN JADID
MALIHA
BADIA'A

38. TAJWEED
AMEER (MEN)
MKT. LIL ABHAYA
WA SHELA
ESSRA (EDP)

39. DARIN
DHANEL OUDH
MUKHALLAT
SHATHA AL OUDH
ABEER WOMEN

40. FP-CONCENTRATED OILS

41. MANAL
OUDH AL RAGDA
MEHRAB
AL WARD AL MUSK

42. RAWDA
SAMIA2
AFSHAN JADID
TASMEEM (WOMEN)

43. DANAH
CONCENTRATED OIL
MUZARKASH
AL MAQAM

44. AFSHAN CONCENTRATED
PERFUME
ROMANCE
CONCENTRATED OIL
AMBER OUDH
SONIA

45. ATTAR MUBAKHAR
(GREEN)
ATTAR AL OUDH
(RED)
MUKHALLAT
AL OUDH
MAISAM
CONCENTRATED OIL

46. RASHA CONCENTRATED
PERFUME
RUH AL TEEB
MAHYOUBA
BENT AL EZZ
HANA

47. INSHERAH SILVER
SHARINA -MUKHALLAT
D/OUDH
INSHERAH GOLD
ZINOBIA

48. BENT AL EZZ
Nadiyah
BENT AL EZZ
Nabah
SAMIA
RANIA
CONCENTRATED OIL

49. DHAN OUDH
AL COMBODI
DHAN OUDH AL MUBAKHAR
AL TAIF
OUDH SIUFI

50. DHANEL OUDH
ZAHAB
DHANEL OUDH
AL NAFEES

51. FO

52. AL HIJAZ
(BAKHOOR AL MUMTAZ)
BUKHOOR/MOATTAR

53. BUKHOOR 50 FILS
BUKHOOR JEBEL ALI
MABSOOS MAA
RUH AL WARD
MABSOOS MAA
DHANEL OUDH

54. OUDH/MOATTAR CHIPS
MABSOOS MAA
SHAMAMTUL AMBER
UMM KULTHUM
AL MARASIM

55. OUDH MUBAKHAR
SABA AL KHAIR
BAAD AL BAKHOOR
BUKHOOR RAQIYA
BAKHOOR AL MAJLIS

56. OUDH AL SHAMOUKH
SILVER
OUDH AL SHAMOUKH
GOLD
AL OUDH
AL THAMEEN
OUDH AL MAJOON

57. OUDH AL MUMAIZ

58. FINISHED TOILETRIES

59. KAUSAR
ZEENAT AL FARSH
PERFUME AQUA
AFRAH
PERFUME AQUA
RANEEM

60. BATOOL
BUSHRA

61. FINISHED COSMETICS

62. TALC POWDER
DHAN AL OUDH
TALC POWDER
MUKHALLAT
TALC POWDER
GREEN
TALC POWDER
PURPLE

63. BODY LOTION
DHANAL OUDH

64. 5 TOLA GREEN BOX

65. HALF KILOGRAM GOLDEN

66. HALF KILOGRAM PLATINUM

67. Thank you