1. IEEE-SA Product Pricing Strategy
Karen McCabe,
Director, IEEE-SA Marketing
Jonathan Dahl
Staff Director, Marketing, Sales & Customer Service
20 March 2009

2. IEEE Standards Pricing Strategy
1/24/2018
Agenda
IEEE Standards Pricing Strategy
The different ways IEEE standards are sold
Why VuSpec products needs to be priced more consistently

3. Standards pricing strategy
IEEE standards are priced to reflect the value of the content to the customer, and to be:
Fair and consistent
Aware of the competition
Discounted on volume purchased
Provide long-term financial return

4. How IEEE Standards are sold today
As part of IEL
Standards net revenue = $5 million
Thru resellers (like IHS)
Standards net revenue = $2.5 million
Thru IEEE Standards Online (ISOL)
Standards gross revenue = $1.6 million
Thru single sales
Standards gross revenue = $1.7 million

5. IEEE Standards Online (ISOL) Packages & Collections
Three Types of Subscriptions Levels:
All-Inclusive
Access to all IEEE Standards Online content of over 2,100 standards
Industry packages (3):
All-Inclusive Power & Energy
All-Inclusive Information Technology
All-Inclusive Telecommunications
Technical Subsets
7 other focused collections
All ISOL packages delivered online via IEEE Xplore

6. IEEE Standards Online Packages & Collections
Active
Drafts
Archival /
withdrawn
Total
2009 PRICE
IEL (All Journals/ Conferences /Standards)
920+ 0+
910+
1800+
$125,995
All-Inclusive Standards Online Subscription
400+
2200+
$69,995
All Inclusive Power & Energy
480+
150+
420+
1050+
$33,995
Protective Relaying
25+
15+ 6+
45+
$3,280
Power Transformers, Dist. & Reg.
85+
65+
180+
$7,495
Switchgear
70+
80+
175+
$6,350
Power Transmission & Dist.
50+
110+
$5,450
All-Inclusive Information Technology
250+
140+
330+
730+
$38,100
LAN/MAN
100+
90+
270+
$18,050
Software Engineering
10+
$9,995
All-Inclusive Telecom (includes LANMAN)
380+
860+
$32,000
Electromagnetic Compatibility
35+
$3,995
For a complete listing of standards titles in each package, visit

7. ISOL Pricing Strategy Corporate Pricing Model – Quotes based on:
number of sites
potential users
size of company
* Any custom price quotes require IEEE Sales Director approval

8. Standards Choice Pricing

9. Meanwhile, VuSpec CDs provide access to an entire institution (not just one user), just like IEEE Xplore does

10. Which one would you choose?
Customer options
IEEE Software Engineering Subscription via IEEE Xplore
IEEE Software & Systems Engineering Vu-Spec
VuSpecTM CD-ROM • STDVU200
Includes:
ALL 50+ active standards
IEEE Guide to the Software SWEBOK
Point-and-click glossary of 1,400 terms
VuSpec interface can be networked
Includes:
ALL50+ active standards
Plus 10 draft and 45 archive stds
IEEE Xplore interface
Price: $9,995
(Level 1 corp-wide price)
Price: $1,095
Which one would you choose?

11. Questions? Thank you for your time!